Jeff Pontes

VP, Digital Strategy & Data Analytics, Salt XC

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AI Adoption by Canadian companies

Actionable Steps
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Articles Authored by me

Modernizing marketing: Navigating business transformation in a digital era

May 14
Tag:Martech Tag:Digital

Articles Authored by me as Council member

Are you ready for a CDP?

Dec 03
Tag:Martech Tag:Thought Leadership

What marketers need to know about the AI and martech landscape

Aug 26
Tag:Martech Tag:ai

Modernizing marketing: Navigating business transformation in a digital era

May 14
Tag:Martech Tag:Digital

Harnessing hyper-personalization in modern marketing

Mar 27
Tag:Thought Leadership Tag:Marketers

Enrich CX with a passwordless future

Jan 11
Tag:CX Tag:Thought Leadership

Where are you on the martech maturity curve?

May 03
Tag:Thought Leadership Tag:Martech

Synthetic data and marketing

Apr 03
Tag:Thought Leadership Tag:Martech

Women in martech

Mar 29
Tag:Leadership Tag:Martech

Strategic questions for developing your martech blueprint

Mar 21
Tag:Thought Leadership Tag:Martech

Women in marketing technology

Mar 16
Tag:Talent Tag:Martech

From girls in STEM to women in leadership

Mar 07
Tag:Thought Leadership Tag:Leadership

Why your martech maturity matters

Feb 07
Tag:Strategy Tag:Martech

Business transformation in 2023: Chatbots

Jan 27
Tag:Thought Leadership Tag:Martech

Marketing in the cookieless era

Jul 15
Tag:Thought Leadership Tag:Martech

A look at channel marketing technology

Jul 05
Tag:Trends Tag:Martech

How do low code/no code tools impact marketing?

May 04
Tag:Martech Tag:Thought Leadership

Martech trends

Mar 18
Tag:Trends Tag:Martech

Tips for planning your martech stack: A practical approach

Mar 07
Tag:Strategy Tag:Martech

Martech frameworks

Jan 31
Tag:Thought Leadership Tag:Martech

The “pulse” of marketing in Canada

Dec 09
Tag:Thought Leadership Tag:Research

Maximize your potential as a marketer

Jun 01
Tag:Martech Tag:Professional Development

Demystifying martech part II: The 5-step martech process

May 19
Tag:Digital Tag:Martech

Become a martech change agent

May 06
Tag:Strategy Tag:Martech

Martech maturity and the digital hangover

Apr 08
Tag:Digital Tag:Martech

Transparency and control are only part of the consumer privacy solution

Mar 17
Tag:Digital Tag:Martech

Martech’s relationship with internal technology teams

Feb 27
Tag:Strategy Tag:Martech

Martech Council recommends: Books for the modern marketer

Feb 05
Tag:Martech

Demystifying the Martech Stack, Part 1: The Evaluation Process

Dec 05
Tag:Martech

Exclusive Breakfast Brings Marketing Operations and Martech Into Focus

Mar 21
Tag:Martech Tag:Digital

Learning MarTech: An Inventory of Resources to Advance Your Knowledge

Jan 30
Tag:Martech Tag:Trends

Is “Martech” a Noun or a Verb? Two Mindsets to Consider

Nov 15
Tag:Strategy Tag:Martech

Are you ready for a CDP?

Dec 03
Tag:Martech Tag:Thought Leadership

What marketers need to know about the AI and martech landscape

Aug 26
Tag:Martech Tag:ai

Modernizing marketing: Navigating business transformation in a digital era

May 14
Tag:Martech Tag:Digital

Harnessing hyper-personalization in modern marketing

Mar 27
Tag:Thought Leadership Tag:Marketers

Enrich CX with a passwordless future

Jan 11
Tag:CX Tag:Thought Leadership

Where are you on the martech maturity curve?

May 03
Tag:Thought Leadership Tag:Martech

Synthetic data and marketing

Apr 03
Tag:Thought Leadership Tag:Martech

Women in martech

Mar 29
Tag:Leadership Tag:Martech

Strategic questions for developing your martech blueprint

Mar 21
Tag:Thought Leadership Tag:Martech

Women in marketing technology

Mar 16
Tag:Talent Tag:Martech

From girls in STEM to women in leadership

Mar 07
Tag:Thought Leadership Tag:Leadership

Why your martech maturity matters

Feb 07
Tag:Strategy Tag:Martech

Business transformation in 2023: Chatbots

Jan 27
Tag:Thought Leadership Tag:Martech

Marketing in the cookieless era

Jul 15
Tag:Thought Leadership Tag:Martech

A look at channel marketing technology

Jul 05
Tag:Trends Tag:Martech

How do low code/no code tools impact marketing?

May 04
Tag:Martech Tag:Thought Leadership

Martech trends

Mar 18
Tag:Trends Tag:Martech

Tips for planning your martech stack: A practical approach

Mar 07
Tag:Strategy Tag:Martech

Martech frameworks

Jan 31
Tag:Thought Leadership Tag:Martech

The “pulse” of marketing in Canada

Dec 09
Tag:Thought Leadership Tag:Research

Maximize your potential as a marketer

Jun 01
Tag:Martech Tag:Professional Development

Demystifying martech part II: The 5-step martech process

May 19
Tag:Digital Tag:Martech

Become a martech change agent

May 06
Tag:Strategy Tag:Martech

Martech maturity and the digital hangover

Apr 08
Tag:Digital Tag:Martech

Transparency and control are only part of the consumer privacy solution

Mar 17
Tag:Digital Tag:Martech

Martech’s relationship with internal technology teams

Feb 27
Tag:Strategy Tag:Martech

Martech Council recommends: Books for the modern marketer

Feb 05
Tag:Martech

Demystifying the Martech Stack, Part 1: The Evaluation Process

Dec 05
Tag:Martech

Exclusive Breakfast Brings Marketing Operations and Martech Into Focus

Mar 21
Tag:Martech Tag:Digital

Learning MarTech: An Inventory of Resources to Advance Your Knowledge

Jan 30
Tag:Martech Tag:Trends

Is “Martech” a Noun or a Verb? Two Mindsets to Consider

Nov 15
Tag:Strategy Tag:Martech

Are you ready for a CDP?

Dec 03
Tag:Martech Tag:Thought Leadership

What marketers need to know about the AI and martech landscape

Aug 26
Tag:Martech Tag:ai

Modernizing marketing: Navigating business transformation in a digital era

May 14
Tag:Martech Tag:Digital

Harnessing hyper-personalization in modern marketing

Mar 27
Tag:Thought Leadership Tag:Marketers

Enrich CX with a passwordless future

Jan 11
Tag:CX Tag:Thought Leadership

Where are you on the martech maturity curve?

May 03
Tag:Thought Leadership Tag:Martech

Synthetic data and marketing

Apr 03
Tag:Thought Leadership Tag:Martech

Women in martech

Mar 29
Tag:Leadership Tag:Martech

Strategic questions for developing your martech blueprint

Mar 21
Tag:Thought Leadership Tag:Martech

Women in marketing technology

Mar 16
Tag:Talent Tag:Martech

From girls in STEM to women in leadership

Mar 07
Tag:Thought Leadership Tag:Leadership

Why your martech maturity matters

Feb 07
Tag:Strategy Tag:Martech

Business transformation in 2023: Chatbots

Jan 27
Tag:Thought Leadership Tag:Martech

Marketing in the cookieless era

Jul 15
Tag:Thought Leadership Tag:Martech

A look at channel marketing technology

Jul 05
Tag:Trends Tag:Martech

How do low code/no code tools impact marketing?

May 04
Tag:Martech Tag:Thought Leadership

Martech trends

Mar 18
Tag:Trends Tag:Martech

Tips for planning your martech stack: A practical approach

Mar 07
Tag:Strategy Tag:Martech

Martech frameworks

Jan 31
Tag:Thought Leadership Tag:Martech

The “pulse” of marketing in Canada

Dec 09
Tag:Thought Leadership Tag:Research

Maximize your potential as a marketer

Jun 01
Tag:Martech Tag:Professional Development

Demystifying martech part II: The 5-step martech process

May 19
Tag:Digital Tag:Martech

Become a martech change agent

May 06
Tag:Strategy Tag:Martech

Martech maturity and the digital hangover

Apr 08
Tag:Digital Tag:Martech

Transparency and control are only part of the consumer privacy solution

Mar 17
Tag:Digital Tag:Martech

Martech’s relationship with internal technology teams

Feb 27
Tag:Strategy Tag:Martech

Martech Council recommends: Books for the modern marketer

Feb 05
Tag:Martech

Demystifying the Martech Stack, Part 1: The Evaluation Process

Dec 05
Tag:Martech

Exclusive Breakfast Brings Marketing Operations and Martech Into Focus

Mar 21
Tag:Martech Tag:Digital

Learning MarTech: An Inventory of Resources to Advance Your Knowledge

Jan 30
Tag:Martech Tag:Trends

Is “Martech” a Noun or a Verb? Two Mindsets to Consider

Nov 15
Tag:Strategy Tag:Martech

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