Robert Wyatt

Business Services Director, Optima Communications International Inc.

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Creating powerful brands

Investing in CX & EX Matters
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Articles Authored by me

Make Business to Business Marketing More Human

Feb 07
Tag:B2B Tag:CX

Articles Authored by me as Council member

The role of AI in customer experience in the retail industry

Aug 06
Tag:CX Tag:Thought Leadership

The evolution of CX

May 03
Tag:Thought Leadership Tag:CX

Knowing when to exceed customer expectations

Jan 15
Tag:Thought Leadership Tag:CX

Personalization at scale

Oct 05
Tag:Thought Leadership Tag:CX

Spotlight on omnichannel experience, Part 3

Aug 18
Tag:CX Tag:Thought Leadership

Spotlight on omnichannel experience, Part 2

Aug 11
Tag:CX Tag:Thought Leadership

Spotlight on omnichannel experience, Part 1

Aug 03
Tag:CX Tag:Thought Leadership

Becoming a customer-first company

Jun 26
Tag:Customer experience Tag:Thought Leadership

The power of CX measurement

Jun 19
Tag:Strategy Tag:CX

Embracing ChatGPT and AI for CX

Apr 21
Tag:Thought Leadership Tag:CX

Entering the era of human experience

Mar 03
Tag:Thought Leadership Tag:CX

How organizational design can impact employee experience

Jul 29
Tag:Thought Leadership Tag:CX

The elevated role of employee experience

Jul 11
Tag:Thought Leadership Tag:CX

How customer and employee experience work together

Jun 27
Tag:Thought Leadership Tag:CX

The impact of today’s trends on customer experience

Apr 01
Tag:Trends Tag:CX

The evolution of NPS 3.0

Jan 13
Tag:Loyalty Tag:Brand

Why ROI of CX is critical for business growth

Jan 12
Tag:Thought Leadership Tag:CX

Creating a customer journey with a sense of discovery and connection

Sep 15
Tag:CX Tag:Thought Leadershhip

The year that changed CX forever, for the better

Jul 05
Tag:Strategy Tag:CX

Getting real about CX + EX

Jun 10
Tag:Strategy Tag:CX

Creating a customer journey with function and emotion

Mar 24
Tag:Strategy Tag:CX

Disruptors vs Incumbents: The Driving Force of Customer Experience Innovation

Feb 06
Tag:Digital Tag:CX

Customer Experience: As Simple as One-Two-Three?

Jan 15
Tag:Strategy Tag:CX

Fundamental Change Required to Improve Customer Experience

Oct 31
Tag:Strategy Tag:CX

CX Design Across High & Low Involvement Options: An Interview with Cineplex (Blog 3 of 3)

Sep 23
Tag:Strategy Tag:CX

CX Design Across High & Low Involvement Options: An Interview with DAVIDsTEA (Blog 2 of 3)

Sep 05
Tag:Strategy Tag:CX

CX Design Across High & Low Involvement Options: Interview with Walmart (Blog 1 of 3)

Aug 14
Tag:Strategy Tag:CX

Is CX Directly Linked to Business Strategy? CX Strategy Series, Blogpost 3

Jul 18
Tag:CX Tag:Strategy

Is CX Directly Linked to Business Strategy? CX Strategy Series, Blogpost 2

Jun 12
Tag:CX Tag:Strategy

Is Customer Experience Directly Linked to Business Strategy?

Apr 25
Tag:CX Tag:Strategy

Customer Experience: Lack of Organizational Culture

Dec 13
Tag:CX

Customer Journey Mapping: Tips and Principles

Jan 03
Tag:Strategy Tag:CX

How digital is reshaping the traditional retail flyer experience

Jul 12
Tag:Digital Tag:Digital Strategy

Communication and Execution are foundational to CX delivery

Jun 21
Tag:Strategy Tag:CX

How Wi-Fi Marketing Increases Loyalty, Sales and Insights in Customer Behaviour

Jun 07
Tag:CX Tag:Digital Strategy

How Augmented Reality is poised to rock our Marketing world

May 10
Tag:Martech Tag:CX

Defining ‘high-value’ services

Jun 04
Tag:CX Tag:Strategy

Customer experience: Change is good…you go first!

May 08
Tag:Strategy Tag:CX

The role of AI in customer experience in the retail industry

Aug 06
Tag:CX Tag:Thought Leadership

The evolution of CX

May 03
Tag:Thought Leadership Tag:CX

Knowing when to exceed customer expectations

Jan 15
Tag:Thought Leadership Tag:CX

Personalization at scale

Oct 05
Tag:Thought Leadership Tag:CX

Spotlight on omnichannel experience, Part 3

Aug 18
Tag:CX Tag:Thought Leadership

Spotlight on omnichannel experience, Part 2

Aug 11
Tag:CX Tag:Thought Leadership

Spotlight on omnichannel experience, Part 1

Aug 03
Tag:CX Tag:Thought Leadership

Becoming a customer-first company

Jun 26
Tag:Customer experience Tag:Thought Leadership

The power of CX measurement

Jun 19
Tag:Strategy Tag:CX

Embracing ChatGPT and AI for CX

Apr 21
Tag:Thought Leadership Tag:CX

Entering the era of human experience

Mar 03
Tag:Thought Leadership Tag:CX

How organizational design can impact employee experience

Jul 29
Tag:Thought Leadership Tag:CX

The elevated role of employee experience

Jul 11
Tag:Thought Leadership Tag:CX

How customer and employee experience work together

Jun 27
Tag:Thought Leadership Tag:CX

The impact of today’s trends on customer experience

Apr 01
Tag:Trends Tag:CX

The evolution of NPS 3.0

Jan 13
Tag:Loyalty Tag:Brand

Why ROI of CX is critical for business growth

Jan 12
Tag:Thought Leadership Tag:CX

Creating a customer journey with a sense of discovery and connection

Sep 15
Tag:CX Tag:Thought Leadershhip

The year that changed CX forever, for the better

Jul 05
Tag:Strategy Tag:CX

Getting real about CX + EX

Jun 10
Tag:Strategy Tag:CX

Creating a customer journey with function and emotion

Mar 24
Tag:Strategy Tag:CX

Disruptors vs Incumbents: The Driving Force of Customer Experience Innovation

Feb 06
Tag:Digital Tag:CX

Customer Experience: As Simple as One-Two-Three?

Jan 15
Tag:Strategy Tag:CX

Fundamental Change Required to Improve Customer Experience

Oct 31
Tag:Strategy Tag:CX

CX Design Across High & Low Involvement Options: An Interview with Cineplex (Blog 3 of 3)

Sep 23
Tag:Strategy Tag:CX

CX Design Across High & Low Involvement Options: An Interview with DAVIDsTEA (Blog 2 of 3)

Sep 05
Tag:Strategy Tag:CX

CX Design Across High & Low Involvement Options: Interview with Walmart (Blog 1 of 3)

Aug 14
Tag:Strategy Tag:CX

Is CX Directly Linked to Business Strategy? CX Strategy Series, Blogpost 3

Jul 18
Tag:CX Tag:Strategy

Is CX Directly Linked to Business Strategy? CX Strategy Series, Blogpost 2

Jun 12
Tag:CX Tag:Strategy

Is Customer Experience Directly Linked to Business Strategy?

Apr 25
Tag:CX Tag:Strategy

Customer Experience: Lack of Organizational Culture

Dec 13
Tag:CX

Customer Journey Mapping: Tips and Principles

Jan 03
Tag:Strategy Tag:CX

How digital is reshaping the traditional retail flyer experience

Jul 12
Tag:Digital Tag:Digital Strategy

Communication and Execution are foundational to CX delivery

Jun 21
Tag:Strategy Tag:CX

How Wi-Fi Marketing Increases Loyalty, Sales and Insights in Customer Behaviour

Jun 07
Tag:CX Tag:Digital Strategy

How Augmented Reality is poised to rock our Marketing world

May 10
Tag:Martech Tag:CX

Defining ‘high-value’ services

Jun 04
Tag:CX Tag:Strategy

Customer experience: Change is good…you go first!

May 08
Tag:Strategy Tag:CX

Breaking into the world of B2B marketing

Aug 20
Tag:B2B Tag:Talent

The key(s) to unlocking digital attribution in B2B

Jul 17
Tag:b2b Tag:Marketing

Creativity in B2B marketing

Jun 25
Tag:Creativity Tag:B2B

The long, the short and the reality of B2B marketing: Part 2

Aug 14
Tag:Thought Leadership Tag:B2B

The long, the short and the reality of B2B marketing: Part 1

Aug 04
Tag:Thought Leadership

Evolving B2B marketing strategies

Jul 31
Tag:B2B Tag:Thought Leadership

The impact of social media marketing in the B2B environment

Jul 18
Tag:B2B Tag:Thought Leadership

B2B marketing attribution: where to begin...

Apr 18
Tag:Thought Leadership Tag:B2B

B2B content marketing done well

Aug 22
Tag:Marketing Tag:B2B

Three drivers of B2B influencer marketing

Jul 25
Tag:Thought Leadership Tag:B2B

The anatomy of B2B influencer marketing

Jul 18
Tag:Thought Leadership Tag:B2B

How to improve your marketing measurement and attribution strategy

May 06
Tag:Marketers Tag:Thought Leadership

The future of B2B event marketing

Apr 26
Tag:B2B

Low code/no code programming

Mar 29
Tag:Digital Tag:B2B

Content marketing vs. thought leadership

Mar 01
Tag:Strategy Tag:Thought Leadership

Five in 25: Discussions with sales and marketing leaders

Jul 15
Tag:Councils Tag:Trends Tag:B2B

Future of Marketing to SMBs

Mar 16
Tag:Leadership Tag:Strategy

Marketing during the pandemic: Insights from the CMA B2B Council

Apr 23
Tag:B2B Tag:Strategy

Top tips for remote media interviews

Mar 30
Tag:Media Tag:Professional Development

Hear what leading B2B experts have to say about B2B Marketing!

Apr 04
Tag:B2B Tag:Trends

Make Business to Business Marketing More Human

Feb 07
Tag:B2B Tag:CX

In Marketing a Service Business, Consider Three Additional Ps

Jan 10
Tag:B2B Tag:Strategy Tag:CX

Holiday planning for the content marketer: Your blueprint for success!

Dec 13
Tag:Strategy Tag:B2B

Google is Making The Internet Safer

Nov 06
Tag:Brand Tag:B2B

How B2B PR differs from B2C PR, and why should brands care?

Feb 07
Tag:B2B Tag:Brand

What is a Customer Advisory Board? And No, It’s Not a Marketing Program.

Jul 10
Tag:B2B Tag:Leadership

How your B2B website can source and influence more revenue pipeline

Apr 26
Tag:B2B Tag:Strategy

How to make market research and data insights actionable for B2B campaigns

Mar 31
Tag:Insights Tag:B2B

Breaking into the world of B2B marketing

Aug 20
Tag:B2B Tag:Talent

The key(s) to unlocking digital attribution in B2B

Jul 17
Tag:b2b Tag:Marketing

Creativity in B2B marketing

Jun 25
Tag:Creativity Tag:B2B

The long, the short and the reality of B2B marketing: Part 2

Aug 14
Tag:Thought Leadership Tag:B2B

The long, the short and the reality of B2B marketing: Part 1

Aug 04
Tag:Thought Leadership

Evolving B2B marketing strategies

Jul 31
Tag:B2B Tag:Thought Leadership

The impact of social media marketing in the B2B environment

Jul 18
Tag:B2B Tag:Thought Leadership

B2B marketing attribution: where to begin...

Apr 18
Tag:Thought Leadership Tag:B2B

B2B content marketing done well

Aug 22
Tag:Marketing Tag:B2B

Three drivers of B2B influencer marketing

Jul 25
Tag:Thought Leadership Tag:B2B

The anatomy of B2B influencer marketing

Jul 18
Tag:Thought Leadership Tag:B2B

How to improve your marketing measurement and attribution strategy

May 06
Tag:Marketers Tag:Thought Leadership

The future of B2B event marketing

Apr 26
Tag:B2B

Low code/no code programming

Mar 29
Tag:Digital Tag:B2B

Content marketing vs. thought leadership

Mar 01
Tag:Strategy Tag:Thought Leadership

Five in 25: Discussions with sales and marketing leaders

Jul 15
Tag:Councils Tag:Trends Tag:B2B

Future of Marketing to SMBs

Mar 16
Tag:Leadership Tag:Strategy

Marketing during the pandemic: Insights from the CMA B2B Council

Apr 23
Tag:B2B Tag:Strategy

Top tips for remote media interviews

Mar 30
Tag:Media Tag:Professional Development

Hear what leading B2B experts have to say about B2B Marketing!

Apr 04
Tag:B2B Tag:Trends

Make Business to Business Marketing More Human

Feb 07
Tag:B2B Tag:CX

In Marketing a Service Business, Consider Three Additional Ps

Jan 10
Tag:B2B Tag:Strategy Tag:CX

Holiday planning for the content marketer: Your blueprint for success!

Dec 13
Tag:Strategy Tag:B2B

Google is Making The Internet Safer

Nov 06
Tag:Brand Tag:B2B

How B2B PR differs from B2C PR, and why should brands care?

Feb 07
Tag:B2B Tag:Brand

What is a Customer Advisory Board? And No, It’s Not a Marketing Program.

Jul 10
Tag:B2B Tag:Leadership

How your B2B website can source and influence more revenue pipeline

Apr 26
Tag:B2B Tag:Strategy

How to make market research and data insights actionable for B2B campaigns

Mar 31
Tag:Insights Tag:B2B

Breaking into the world of B2B marketing

Aug 20
Tag:B2B Tag:Talent

The key(s) to unlocking digital attribution in B2B

Jul 17
Tag:b2b Tag:Marketing

Creativity in B2B marketing

Jun 25
Tag:Creativity Tag:B2B

The long, the short and the reality of B2B marketing: Part 2

Aug 14
Tag:Thought Leadership Tag:B2B

The long, the short and the reality of B2B marketing: Part 1

Aug 04
Tag:Thought Leadership

Evolving B2B marketing strategies

Jul 31
Tag:B2B Tag:Thought Leadership

The impact of social media marketing in the B2B environment

Jul 18
Tag:B2B Tag:Thought Leadership

B2B marketing attribution: where to begin...

Apr 18
Tag:Thought Leadership Tag:B2B

B2B content marketing done well

Aug 22
Tag:Marketing Tag:B2B

Three drivers of B2B influencer marketing

Jul 25
Tag:Thought Leadership Tag:B2B

The anatomy of B2B influencer marketing

Jul 18
Tag:Thought Leadership Tag:B2B

How to improve your marketing measurement and attribution strategy

May 06
Tag:Marketers Tag:Thought Leadership

The future of B2B event marketing

Apr 26
Tag:B2B

Low code/no code programming

Mar 29
Tag:Digital Tag:B2B

Content marketing vs. thought leadership

Mar 01
Tag:Strategy Tag:Thought Leadership

Five in 25: Discussions with sales and marketing leaders

Jul 15
Tag:Councils Tag:Trends Tag:B2B

Future of Marketing to SMBs

Mar 16
Tag:Leadership Tag:Strategy

Marketing during the pandemic: Insights from the CMA B2B Council

Apr 23
Tag:B2B Tag:Strategy

Top tips for remote media interviews

Mar 30
Tag:Media Tag:Professional Development

Hear what leading B2B experts have to say about B2B Marketing!

Apr 04
Tag:B2B Tag:Trends

Make Business to Business Marketing More Human

Feb 07
Tag:B2B Tag:CX

In Marketing a Service Business, Consider Three Additional Ps

Jan 10
Tag:B2B Tag:Strategy Tag:CX

Holiday planning for the content marketer: Your blueprint for success!

Dec 13
Tag:Strategy Tag:B2B

Google is Making The Internet Safer

Nov 06
Tag:Brand Tag:B2B

How B2B PR differs from B2C PR, and why should brands care?

Feb 07
Tag:B2B Tag:Brand

What is a Customer Advisory Board? And No, It’s Not a Marketing Program.

Jul 10
Tag:B2B Tag:Leadership

How your B2B website can source and influence more revenue pipeline

Apr 26
Tag:B2B Tag:Strategy

How to make market research and data insights actionable for B2B campaigns

Mar 31
Tag:Insights Tag:B2B

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