Data & Analytics Round-Up from CMA’s Insights Council #10

CMA’s Insights Councils has rounded up the best data and analytics reads today:

Trends In Marketing Measurement You Need To Follow In 2019
A short and useful video to update your knowledge of marketing measurement techniques. – Shared by Ersegun Kocoglu, Founder & CMO, Market Me Consultancy

A Framework for Effective AI
A look at what brands/companies need to think about from a consumer prespective when implementing AI strategies. – Shared by Patricia Bosch, Director, Client Strategy & Creative Solutions, Pelmorex Corp.

How Canadian Retailers Will Cater To Impatient Shoppers in 2019
In 2019 retailers will spend time getting to really know their customers so they can tailor shopping experiences. – Shared by Patricia Bosch, Director, Client Strategy & Creative Solutions, Pelmorex Corp.

The Executive’s AI Playbook
A practical guide to understanding and using artificial intelligence and advanced analytics. – Shared by Ersegun Kocoglu, Founder & CMO, Market Me Consultancy

Capturing Value From Your Customer Data
Research tells us that companies that use customer behavioral insights out perform peers by 85% in sales growth.– Shared by Patricia Bosch, Director, Client Strategy & Creative Solutions, Pelmorex Corp. 

Past Editions
Data & Analytics Round-Up from CMA’s Insights Council #9