Canada’s Privacy Law Priorities:
Better Protections for Canadians + Innovation for Economic Growth
When used responsibly, the analysis and use of consumer information is highly beneficial to Canadians. Canadians’ acceptance of receiving targeted information and advertising online has doubled in the past 12 months alone.
Canada’s Privacy Law Priorities: Better Protections for Canadians + Innovation for Economic Growth, makes the case for a made-in-Canada approach to privacy reform that achieves Canada’s priorities of providing effective privacy protection for consumers and enabling Canadians to enjoy the enormous social and economic benefits of data use.
The report outlines why Bill C-27, which proposes to modernize Canada’s private sector privacy law through a new Consumer Privacy Protection Act, is a strong framework that would serve Canadians for years to come.