The Canadian Digital Marketing Pulse Survey

Dec 16, 2022

The 16th annual Digital Marketing Pulse study measures marketers’ and agencies’ familiarity with, and usage of, 17 digital marketing tactics, such as email, augmented reality, digital audio, influencer, advanced tv, esports and gaming, experiential and sponsorship, the metaverse and more. The study also includes consumer perceptions.

Findings from this year’s survey include:

  • The frequent use of digital audio advertising increase from 24% to 33% for agencies and from 17% to 29% for marketers.
  • Programmatic marketing and online video marketing continue to gain momentum.
  • Current economics and future outlook dictates change for marketers with 16% needing to cut their advertising budgets and 18% shifting their focus from traditional to digital advertising.
  • With 72% of Canadians feeling fairly to very concerned when thinking about their financial situation over the next 6 months, 90% feel that brands should be sympathetic to consumers and 75% believe brands should actively communicate and address the current situation in advertising.

Download the report (CMA members only) and read media release for an overview.

 

Archive

CMA is pleased to showcase, in partnership with Ipsos and strategy, the 2021 Canadian Digital Marketing Pulse Survey.

The 15th edition measures familiarity and usage of 15 digital marketing tactics among client-side marketers and agencies. The study also includes a consumer poll on their perceptions and behaviors.

Download the report (available to CMA members and strategy subscribers).

CMA is pleased to showcase, in partnership with Ipsos and Brunico, the 2020 Canadian Digital Marketing Pulse Survey.

The 14th edition gauges sentiment on the current and future state of digital marketing by surveying client-side marketers and agencies, and integrates consumer perceptions as well.

Download the report here

CMA is pleased to showcase, in partnership with Ipsos, the 2019 Canadian Digital Marketing Pulse Report.

The 13th edition gathers insights on marketers’ familiarity and usage of digital tools and techniques. Find out which ones are likely to grow in the near future, and where brands are seeking agency support vs. resourcing in-house to build bridges and create synergies.





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