Antoine Levasseur

Group director, Branding and Design, lg2

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AI-driven creatives and emerging technologies

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Articles Authored by me

We have the power to do good

Apr 27
Tag:Thought Leadership Tag:Brand

Articles Authored by me as Council member

Brand building in the era of instant gratification

Jun 13
Tag:Brand Tag:Strategy

Inside Toronto Public Library’s strategy for building brand trust

Jun 11
Tag:Brand Tag:Strategy

Balancing the short- and long-term: A strategic approach to marketing

Jun 09
Tag:Brand Tag:Strategy

Here for a good time, not a long time

Jun 05
Tag:Brand Tag:Strategy

Brand isn’t dead – we just don’t know how to measure it

May 22
Tag:Brand Tag:Thought Leadership

Brand isn’t dead – it just got a side-hustle

May 15
Tag:Brand Tag:Thought Leadership

Is branding dead?

May 06
Tag:Brand Tag:Thought Leadership

Go for great: Making great work in a volume-obsessed world

Apr 16
Tag:Brand Tag:Thought Leadership

Evaluating warranty processes: A case study

Mar 31
Tag:Brand Tag:CX

Creating powerful brands through CX and EX investment

Aug 19
Tag:Brand Tag:CX

Brand value vs. brand equity

May 15
Tag:Brand Tag:Thought Leadership

How employer branding shapes culture and business growth

May 06
Tag:Brand Tag:Thought Leadership

Beyond ownership: Embracing collective influence in brand building

Apr 30
Tag:Brand Tag:Thought Leadership

Brand marketing: The essence of marketing

Apr 18
Tag:Brand Tag:Thought Leadership

Navigating global brand positioning

Mar 08
Tag:Brand Tag:Thought Leadership

Generating and maintaining employee trust

Jun 30
Tag:Thought Leadership Tag:Brand

Creating value without overspending

Jun 23
Tag:Branding Tag:Brand

Pricing power: The true ROI of branding

Jun 14
Tag:Thought Leadership Tag:Brand

Brand as value generator

Jun 06
Tag:Thought Leadership Tag:Brand

We have the power to do good

Apr 27
Tag:Thought Leadership Tag:Brand

From “why” to “action”: Brand stewardship in large organizations

Jan 23
Tag:Brand Tag:Thought Leadership

The future of marketing

Jul 04

Protecting, preserving, propelling

Jun 28
Tag:Thought Leadership Tag:Brand

Building brand purpose, on purpose

Jun 08
Tag:Thought Leadership Tag:Brand

Brand purpose: The key to growth hacking

May 25
Tag:Thought Leadership Tag:Brand

Brand purpose – a renewed hope

May 11
Tag:Thought Leadership Tag:Brand

Brands! Pay attention: Postings with purpose coming your way

Apr 27
Tag:Thought Leadership Tag:Brand

Is your marketing organization right for an in-house agency?

Dec 10
Tag:Strategy Tag:Talent

Despite pandemic challenges, the future of marketing is bright

Jun 09
Tag:Strategy Tag:Brand

Billions of tweets, lots of insight: Conversation trends of 2021

Jun 02
Tag:Brand Tag:Trends

COVID-19 and a year of lessons learned: Perspectives from agency leaders

Apr 28
Tag:Thought Leadership Tag:Brand

Embracing change: How NFPs evolved their brands during COVID-19

Jan 28
Tag:NFP Tag:Brand

The Story Behind CMA’s Agency Search Initiative

Jun 25
Tag:Agency Tag:Standards

Measuring The Brand Relationship: Science, Value and Perception

Aug 09
Tag:Brand Tag:Strategy

Encouraging X-functional brand ownership

Apr 16
Tag:Brand

Brand building in the era of instant gratification

Jun 13
Tag:Brand Tag:Strategy

Inside Toronto Public Library’s strategy for building brand trust

Jun 11
Tag:Brand Tag:Strategy

Balancing the short- and long-term: A strategic approach to marketing

Jun 09
Tag:Brand Tag:Strategy

Here for a good time, not a long time

Jun 05
Tag:Brand Tag:Strategy

Brand isn’t dead – we just don’t know how to measure it

May 22
Tag:Brand Tag:Thought Leadership

Brand isn’t dead – it just got a side-hustle

May 15
Tag:Brand Tag:Thought Leadership

Is branding dead?

May 06
Tag:Brand Tag:Thought Leadership

Go for great: Making great work in a volume-obsessed world

Apr 16
Tag:Brand Tag:Thought Leadership

Evaluating warranty processes: A case study

Mar 31
Tag:Brand Tag:CX

Creating powerful brands through CX and EX investment

Aug 19
Tag:Brand Tag:CX

Brand value vs. brand equity

May 15
Tag:Brand Tag:Thought Leadership

How employer branding shapes culture and business growth

May 06
Tag:Brand Tag:Thought Leadership

Beyond ownership: Embracing collective influence in brand building

Apr 30
Tag:Brand Tag:Thought Leadership

Brand marketing: The essence of marketing

Apr 18
Tag:Brand Tag:Thought Leadership

Navigating global brand positioning

Mar 08
Tag:Brand Tag:Thought Leadership

Generating and maintaining employee trust

Jun 30
Tag:Thought Leadership Tag:Brand

Creating value without overspending

Jun 23
Tag:Branding Tag:Brand

Pricing power: The true ROI of branding

Jun 14
Tag:Thought Leadership Tag:Brand

Brand as value generator

Jun 06
Tag:Thought Leadership Tag:Brand

We have the power to do good

Apr 27
Tag:Thought Leadership Tag:Brand

From “why” to “action”: Brand stewardship in large organizations

Jan 23
Tag:Brand Tag:Thought Leadership

The future of marketing

Jul 04

Protecting, preserving, propelling

Jun 28
Tag:Thought Leadership Tag:Brand

Building brand purpose, on purpose

Jun 08
Tag:Thought Leadership Tag:Brand

Brand purpose: The key to growth hacking

May 25
Tag:Thought Leadership Tag:Brand

Brand purpose – a renewed hope

May 11
Tag:Thought Leadership Tag:Brand

Brands! Pay attention: Postings with purpose coming your way

Apr 27
Tag:Thought Leadership Tag:Brand

Is your marketing organization right for an in-house agency?

Dec 10
Tag:Strategy Tag:Talent

Despite pandemic challenges, the future of marketing is bright

Jun 09
Tag:Strategy Tag:Brand

Billions of tweets, lots of insight: Conversation trends of 2021

Jun 02
Tag:Brand Tag:Trends

COVID-19 and a year of lessons learned: Perspectives from agency leaders

Apr 28
Tag:Thought Leadership Tag:Brand

Embracing change: How NFPs evolved their brands during COVID-19

Jan 28
Tag:NFP Tag:Brand

The Story Behind CMA’s Agency Search Initiative

Jun 25
Tag:Agency Tag:Standards

Measuring The Brand Relationship: Science, Value and Perception

Aug 09
Tag:Brand Tag:Strategy

Encouraging X-functional brand ownership

Apr 16
Tag:Brand

Brand building in the era of instant gratification

Jun 13
Tag:Brand Tag:Strategy

Inside Toronto Public Library’s strategy for building brand trust

Jun 11
Tag:Brand Tag:Strategy

Balancing the short- and long-term: A strategic approach to marketing

Jun 09
Tag:Brand Tag:Strategy

Here for a good time, not a long time

Jun 05
Tag:Brand Tag:Strategy

Brand isn’t dead – we just don’t know how to measure it

May 22
Tag:Brand Tag:Thought Leadership

Brand isn’t dead – it just got a side-hustle

May 15
Tag:Brand Tag:Thought Leadership

Is branding dead?

May 06
Tag:Brand Tag:Thought Leadership

Go for great: Making great work in a volume-obsessed world

Apr 16
Tag:Brand Tag:Thought Leadership

Evaluating warranty processes: A case study

Mar 31
Tag:Brand Tag:CX

Creating powerful brands through CX and EX investment

Aug 19
Tag:Brand Tag:CX

Brand value vs. brand equity

May 15
Tag:Brand Tag:Thought Leadership

How employer branding shapes culture and business growth

May 06
Tag:Brand Tag:Thought Leadership

Beyond ownership: Embracing collective influence in brand building

Apr 30
Tag:Brand Tag:Thought Leadership

Brand marketing: The essence of marketing

Apr 18
Tag:Brand Tag:Thought Leadership

Navigating global brand positioning

Mar 08
Tag:Brand Tag:Thought Leadership

Generating and maintaining employee trust

Jun 30
Tag:Thought Leadership Tag:Brand

Creating value without overspending

Jun 23
Tag:Branding Tag:Brand

Pricing power: The true ROI of branding

Jun 14
Tag:Thought Leadership Tag:Brand

Brand as value generator

Jun 06
Tag:Thought Leadership Tag:Brand

We have the power to do good

Apr 27
Tag:Thought Leadership Tag:Brand

From “why” to “action”: Brand stewardship in large organizations

Jan 23
Tag:Brand Tag:Thought Leadership

The future of marketing

Jul 04

Protecting, preserving, propelling

Jun 28
Tag:Thought Leadership Tag:Brand

Building brand purpose, on purpose

Jun 08
Tag:Thought Leadership Tag:Brand

Brand purpose: The key to growth hacking

May 25
Tag:Thought Leadership Tag:Brand

Brand purpose – a renewed hope

May 11
Tag:Thought Leadership Tag:Brand

Brands! Pay attention: Postings with purpose coming your way

Apr 27
Tag:Thought Leadership Tag:Brand

Is your marketing organization right for an in-house agency?

Dec 10
Tag:Strategy Tag:Talent

Despite pandemic challenges, the future of marketing is bright

Jun 09
Tag:Strategy Tag:Brand

Billions of tweets, lots of insight: Conversation trends of 2021

Jun 02
Tag:Brand Tag:Trends

COVID-19 and a year of lessons learned: Perspectives from agency leaders

Apr 28
Tag:Thought Leadership Tag:Brand

Embracing change: How NFPs evolved their brands during COVID-19

Jan 28
Tag:NFP Tag:Brand

The Story Behind CMA’s Agency Search Initiative

Jun 25
Tag:Agency Tag:Standards

Measuring The Brand Relationship: Science, Value and Perception

Aug 09
Tag:Brand Tag:Strategy

Encouraging X-functional brand ownership

Apr 16
Tag:Brand

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