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Author
Peter Rodriguez
CMO & Founder, Brand Igniter Inc.
Brand ownership
STRATEGIES FOR SUCCESS
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Articles Authored by me
Brand
Brand marketing: The essence of marketing
Apr 18
Brand
Brand as value generator
Jun 06
Articles Authored by me as Council member
Brand
Creating powerful brands through CX and EX investment
Aug 19
Brand
Brand value vs. brand equity
May 15
Brand
How employer branding shapes culture and business growth
May 06
Brand
Beyond ownership: Embracing collective influence in brand building
Apr 30
Brand
Brand marketing: The essence of marketing
Apr 18
Brand
Navigating global brand positioning
Mar 08
Brand
Generating and maintaining employee trust
Jun 30
Brand
Creating value without overspending
Jun 23
Brand
Pricing power: The true ROI of branding
Jun 14
Brand
Brand as value generator
Jun 06
Brand
We have the power to do good
Apr 27
Brand
From “why” to “action”: Brand stewardship in large organizations
Jan 23
Brand
The future of marketing
Jul 04
Brand
Protecting, preserving, propelling
Jun 28
Brand
Building brand purpose, on purpose
Jun 08
Brand
Brand purpose: The key to growth hacking
May 25
Brand
Brand purpose – a renewed hope
May 11
Brand
Brands! Pay attention: Postings with purpose coming your way
Apr 27
Brand
Is your marketing organization right for an in-house agency?
Dec 10
Brand
Despite pandemic challenges, the future of marketing is bright
Jun 09
Brand
Billions of tweets, lots of insight: Conversation trends of 2021
Jun 02
Brand
COVID-19 and a year of lessons learned: Perspectives from agency leaders
Apr 28
Not for Profit
Brand
Embracing change: How NFPs evolved their brands during COVID-19
Jan 28
The Story Behind CMA’s Agency Search Initiative
Jun 25
Customer Experience
Brand
Measuring The Brand Relationship: Science, Value and Perception
Aug 09
Encouraging X-functional brand ownership
Apr 16
Brand
Creating powerful brands through CX and EX investment
Aug 19
Brand
Brand value vs. brand equity
May 15
Brand
How employer branding shapes culture and business growth
May 06
Brand
Beyond ownership: Embracing collective influence in brand building
Apr 30
Brand
Brand marketing: The essence of marketing
Apr 18
Brand
Navigating global brand positioning
Mar 08
Brand
Generating and maintaining employee trust
Jun 30
Brand
Creating value without overspending
Jun 23
Brand
Pricing power: The true ROI of branding
Jun 14
Brand
Brand as value generator
Jun 06
Brand
We have the power to do good
Apr 27
Brand
From “why” to “action”: Brand stewardship in large organizations
Jan 23
Brand
The future of marketing
Jul 04
Brand
Protecting, preserving, propelling
Jun 28
Brand
Building brand purpose, on purpose
Jun 08
Brand
Brand purpose: The key to growth hacking
May 25
Brand
Brand purpose – a renewed hope
May 11
Brand
Brands! Pay attention: Postings with purpose coming your way
Apr 27
Brand
Is your marketing organization right for an in-house agency?
Dec 10
Brand
Despite pandemic challenges, the future of marketing is bright
Jun 09
Brand
Billions of tweets, lots of insight: Conversation trends of 2021
Jun 02
Brand
COVID-19 and a year of lessons learned: Perspectives from agency leaders
Apr 28
Not for Profit
Brand
Embracing change: How NFPs evolved their brands during COVID-19
Jan 28
The Story Behind CMA’s Agency Search Initiative
Jun 25
Customer Experience
Brand
Measuring The Brand Relationship: Science, Value and Perception
Aug 09
Encouraging X-functional brand ownership
Apr 16
Brand
Creating powerful brands through CX and EX investment
Aug 19
Brand
Brand value vs. brand equity
May 15
Brand
How employer branding shapes culture and business growth
May 06
Brand
Beyond ownership: Embracing collective influence in brand building
Apr 30
Brand
Brand marketing: The essence of marketing
Apr 18
Brand
Navigating global brand positioning
Mar 08
Brand
Generating and maintaining employee trust
Jun 30
Brand
Creating value without overspending
Jun 23
Brand
Pricing power: The true ROI of branding
Jun 14
Brand
Brand as value generator
Jun 06
Brand
We have the power to do good
Apr 27
Brand
From “why” to “action”: Brand stewardship in large organizations
Jan 23
Brand
The future of marketing
Jul 04
Brand
Protecting, preserving, propelling
Jun 28
Brand
Building brand purpose, on purpose
Jun 08
Brand
Brand purpose: The key to growth hacking
May 25
Brand
Brand purpose – a renewed hope
May 11
Brand
Brands! Pay attention: Postings with purpose coming your way
Apr 27
Brand
Is your marketing organization right for an in-house agency?
Dec 10
Brand
Despite pandemic challenges, the future of marketing is bright
Jun 09
Brand
Billions of tweets, lots of insight: Conversation trends of 2021
Jun 02
Brand
COVID-19 and a year of lessons learned: Perspectives from agency leaders
Apr 28
Not for Profit
Brand
Embracing change: How NFPs evolved their brands during COVID-19
Jan 28
The Story Behind CMA’s Agency Search Initiative
Jun 25
Customer Experience
Brand
Measuring The Brand Relationship: Science, Value and Perception
Aug 09
Encouraging X-functional brand ownership
Apr 16
Brand
Creating powerful brands through CX and EX investment
Aug 19
Brand
Brand value vs. brand equity
May 15
Brand
How employer branding shapes culture and business growth
May 06
Brand
Beyond ownership: Embracing collective influence in brand building
Apr 30
Brand
Brand marketing: The essence of marketing
Apr 18
Brand
Navigating global brand positioning
Mar 08
Brand
Generating and maintaining employee trust
Jun 30
Brand
Creating value without overspending
Jun 23
Brand
Pricing power: The true ROI of branding
Jun 14
Brand
Brand as value generator
Jun 06
Brand
We have the power to do good
Apr 27
Brand
From “why” to “action”: Brand stewardship in large organizations
Jan 23
Brand
The future of marketing
Jul 04
Brand
Protecting, preserving, propelling
Jun 28
Brand
Building brand purpose, on purpose
Jun 08
Brand
Brand purpose: The key to growth hacking
May 25
Brand
Brand purpose – a renewed hope
May 11
Brand
Brands! Pay attention: Postings with purpose coming your way
Apr 27
Brand
Is your marketing organization right for an in-house agency?
Dec 10
Brand
Despite pandemic challenges, the future of marketing is bright
Jun 09
Brand
Billions of tweets, lots of insight: Conversation trends of 2021
Jun 02
Brand
COVID-19 and a year of lessons learned: Perspectives from agency leaders
Apr 28
Not for Profit
Brand
Embracing change: How NFPs evolved their brands during COVID-19
Jan 28
The Story Behind CMA’s Agency Search Initiative
Jun 25
Customer Experience
Brand
Measuring The Brand Relationship: Science, Value and Perception
Aug 09
Encouraging X-functional brand ownership
Apr 16
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