Authored By

Sam Leung

Vice President,, Aber Group Inc.

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Articles Authored by me

The case to build your own Adtech

Apr 23
Tag:Adtech Tag:ai

Adtech review and forecast

Feb 04
Tag:Adtech Tag:Thought Leadership

Embracing AI as more than a buzzword

Jan 22
Tag:Adtech Tag:ai

An adtech/martech hierarchy of needs

May 20
Tag:Martech Tag:Adtech

Transparency and control are only part of the consumer privacy solution

Mar 17
Tag:Digital Tag:Martech

Articles Authored by me as Council member

Aligning the C-suite to action: A data-driven approach to growth

Oct 06
Tag:Martech Tag:Thought Leadership

The next age of CX: Maintaining customer facing systems

Jun 30
Tag:Consumers Tag:Thought Leadership

Agentic AI in marketing: From cautious conservatism to bold innovation

Jun 16
Tag:Martech Tag:Thought Leadership

From performance marketing to experience marketing: Engineering meaningful consumer connections

Jun 10
Tag:Martech Tag:Strategy

Why the customer experience ecosystem matters

May 27
Tag:Consumers Tag:Thought Leadership

Three key strategies for CMO’s to unlock customer insights in 2025

Jan 22
Tag:Martech Tag:Thought Leadership

Are you ready for a CDP?

Dec 03
Tag:Martech Tag:Thought Leadership

What marketers need to know about the AI and martech landscape

Aug 26
Tag:Martech Tag:ai

Modernizing marketing: Navigating business transformation in a digital era

May 14
Tag:Martech Tag:Digital

Harnessing hyper-personalization in modern marketing

Mar 27
Tag:Thought Leadership Tag:Marketers

Enrich CX with a passwordless future

Jan 11
Tag:CX Tag:Thought Leadership

Where are you on the martech maturity curve?

May 03
Tag:Thought Leadership Tag:Martech

Synthetic data and marketing

Apr 03
Tag:Thought Leadership Tag:Martech

Women in martech

Mar 29
Tag:Leadership Tag:Martech

Strategic questions for developing your martech blueprint

Mar 21
Tag:Thought Leadership Tag:Martech

Women in marketing technology

Mar 16
Tag:Talent Tag:Martech

From girls in STEM to women in leadership

Mar 07
Tag:Thought Leadership Tag:Leadership

Why your martech maturity matters

Feb 07
Tag:Strategy Tag:Martech

Business transformation in 2023: Chatbots

Jan 27
Tag:Thought Leadership Tag:Martech

Marketing in the cookieless era

Jul 15
Tag:Thought Leadership Tag:Martech

A look at channel marketing technology

Jul 05
Tag:Trends Tag:Martech

How do low code/no code tools impact marketing?

May 04
Tag:Martech Tag:Thought Leadership

Martech trends

Mar 18
Tag:Trends Tag:Martech

Tips for planning your martech stack: A practical approach

Mar 07
Tag:Strategy Tag:Martech

Martech frameworks

Jan 31
Tag:Thought Leadership Tag:Martech

The “pulse” of marketing in Canada

Dec 09
Tag:Thought Leadership Tag:Research

Maximize your potential as a marketer

Jun 01
Tag:Martech Tag:Professional Development

Demystifying martech part II: The 5-step martech process

May 19
Tag:Digital Tag:Martech

Become a martech change agent

May 06
Tag:Strategy Tag:Martech

Martech maturity and the digital hangover

Apr 08
Tag:Digital Tag:Martech

Transparency and control are only part of the consumer privacy solution

Mar 17
Tag:Digital Tag:Martech

Martech’s relationship with internal technology teams

Feb 27
Tag:Strategy Tag:Martech

Martech Council recommends: Books for the modern marketer

Feb 05
Tag:Martech

Demystifying the Martech Stack, Part 1: The Evaluation Process

Dec 05
Tag:Martech

Exclusive Breakfast Brings Marketing Operations and Martech Into Focus

Mar 21
Tag:Martech Tag:Digital

Learning MarTech: An Inventory of Resources to Advance Your Knowledge

Jan 30
Tag:Martech Tag:Trends

Is “Martech” a Noun or a Verb? Two Mindsets to Consider

Nov 15
Tag:Strategy Tag:Martech

How Canadian marketers can reclaim control of the programmatic supply path in 2026

Feb 18
Tag:Adtech Tag:Programmatic

Programmatic signals: The new foundation of accountability in digital advertising

Dec 11
Tag:Adtech Tag:Programmatic

School's out forever - but your education is just getting started

Nov 24
Tag:Adtech Tag:Professional Development

The role of data governance in adtech & martech

May 23
Tag:Adtech Tag:data

The case to build your own Adtech

Apr 23
Tag:Adtech Tag:ai

The impact of AI-driven dynamic creatives and emerging technologies on advertising

Mar 13
Tag:ai Tag:Trends

Adtech review and forecast

Feb 04
Tag:Adtech Tag:Thought Leadership

Beyond clicks and views: Attention metrics are the future of digital media

Nov 28
Tag:Adtech

Don’t overthink how to collect first-party data. Just ask.

Aug 21
Tag:Privacy Tag:data

Google’s shift from cookie deprecation and what it means for marketers

Jul 31
Tag:Martech Tag:Thought Leadership

Harnessing the power of loyalty programs: The intersection of retail media networks and data-driven advertising in Canada

Jun 04
Tag:Adtech

Embracing AI as more than a buzzword

Jan 22
Tag:Adtech Tag:ai

Opportunity on the open internet

Nov 03
Tag:Trends Tag:Adtech

Balancing personalization and privacy

Jul 24
Tag:Privacy Tag:Adtech

Embracing AI for cross-channel attribution: A potential game changer

May 25
Tag:ai

Data privacy competency

May 10
Tag:Privacy Tag:data

From risk to opportunity: Leveraging privacy for responsible, consumer-centric marketing

Jan 25
Tag:data Tag:Privacy

Connected TV and avoiding the measurement trap

Oct 11
Tag:CTV Tag:measurement

Digital Performance Trends Fueling a Measurement Re-Think

Aug 03
Tag:data Tag:Digital

An adtech/martech hierarchy of needs

May 20
Tag:Martech Tag:Adtech

Taking control of your media future

Apr 05
Tag:Thought Leadership Tag:Adtech

A cure for adtech complexity?

Feb 23
Tag:Thought Leadership Tag:Adtech

The role of CMPs in today’s changing AdTech privacy landscape

Nov 18
Tag:Thought Leadership Tag:Adtech

New CMA Committee aims to unpack the changing adtech landscape

Oct 26
Tag:Thought Leadership Tag:Adtech

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