Scot Riches

Chief CRM Officer, RI

profile picture



AI Adoption by Canadian companies

Actionable Steps
call to action box

Articles Authored by me

Insights and Analytics Trends for 2020

Jan 08
Tag:Insights Tag:Digital Analytics

2019 Hot Topics in Data & Insights: What Marketers Need to Know

Jan 15
Tag:Insights Tag:Martech

Articles Authored by me as Council member

The rise of the privacy-first consumer: Building trust with zero-party data

Jun 10
Tag:Privacy Tag:Thought Leadership

Navigating the flux: Canada’s changing demographic landscape

Apr 26
Tag:Insights Tag:Strategy

Advice for marketers from the CMA Insights Council

Feb 29
Tag:Thought Leadership Tag:Insights

Six tips for achieving your 2024 goals with consumer insights

Feb 20
Tag:Thought Leadership Tag:Insights

Unpacking consumer trends for future-ready marketing

Dec 08
Tag:Trends Tag:Consumers

Inflation trends this holiday season

Oct 27
Tag:Consumers Tag:Thought Leadership

Unveiling the human side of business

Aug 09
Tag:Thought Leadership Tag:Insights

Using customer data responsibly

Feb 01
Tag:Thought Leadership Tag:Insights

Diversity and multiculturalism in insights and analytics

Mar 24
Tag:Thought Leadership Tag:Insights

Utilizing artificial intelligence for customer journeys

Dec 28
Tag:Consumers Tag:Thought Leadership

Integrating analytics and research

Jul 28
Tag:Thought Leadership Tag:Analytics

How to build your analytics dream team

Jul 14
Tag:Analytics Tag:Insights

Leveraging AI for Marketing Insights

Feb 17
Tag:Insights Tag:Martech

Navigating human insights during a pandemic: Perspectives from CPG and research

Jan 06
Tag:Martech Tag:Insights

Automation: Making consumer research possible in hours, not weeks

Mar 11
Tag:Digital Tag:Martech

Weekend Reading List: CMA Insights Council Content Round-Up

Feb 20
Tag:Insights Tag:Trends

Insights and Analytics Trends for 2020

Jan 08
Tag:Insights Tag:Digital Analytics

Enhance Customer Experience with the Internet of Things

Aug 21
Tag:Insights Tag:CX

Data & Analytics Round-Up from CMA’s Insights Council #11

May 01
Tag:Insights Tag:Trends

Data & Analytics Round-Up from CMA’s Insights Council #10

Jan 31
Tag:Insights Tag:Trends

2019 Hot Topics in Data & Insights: What Marketers Need to Know

Jan 15
Tag:Insights Tag:Martech

Data & Analytics Round-Up from CMA’s Insights Council #9

Dec 05
Tag:Insights Tag:Trends

Best Practices in Marketing: Collecting, Using and Protecting Personal Data

Nov 22
Tag:Insights Tag:Privacy

Creating Insight from Data that is Actionable – Are Machine Learning and AI the Answer?

Mar 13
Tag:Insights Tag:Digital Analytics

Data & Analytics Bi-Monthly Round-Up from CMA’s Analytics Council #5

Dec 14
Tag:Insights Tag:Trends

Analytics Priorities for 2018: Informing Decisions, Achieving Results

Dec 13
Tag:Strategy Tag:Insights

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #3

Apr 07
Tag:Insights Tag:Trends

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #2

Mar 02
Tag:Insights Tag:Trends

Data Philanthropy: using analytics skills to make a difference in our communities

Feb 01
Tag:Insights

Curated Content from CMA’s Customer Insights & Analytics Council

Jun 27
Tag:Insights Tag:Trends

Marketing analytics: Making $ense of it all

Jul 07
Tag:Digital Analytics Tag:Insights

CMA Analytics Council 'food for thought'

Jun 10
Tag:Insights Tag:Digital Strategy

The rise of the privacy-first consumer: Building trust with zero-party data

Jun 10
Tag:Privacy Tag:Thought Leadership

Navigating the flux: Canada’s changing demographic landscape

Apr 26
Tag:Insights Tag:Strategy

Advice for marketers from the CMA Insights Council

Feb 29
Tag:Thought Leadership Tag:Insights

Six tips for achieving your 2024 goals with consumer insights

Feb 20
Tag:Thought Leadership Tag:Insights

Unpacking consumer trends for future-ready marketing

Dec 08
Tag:Trends Tag:Consumers

Inflation trends this holiday season

Oct 27
Tag:Consumers Tag:Thought Leadership

Unveiling the human side of business

Aug 09
Tag:Thought Leadership Tag:Insights

Using customer data responsibly

Feb 01
Tag:Thought Leadership Tag:Insights

Diversity and multiculturalism in insights and analytics

Mar 24
Tag:Thought Leadership Tag:Insights

Utilizing artificial intelligence for customer journeys

Dec 28
Tag:Consumers Tag:Thought Leadership

Integrating analytics and research

Jul 28
Tag:Thought Leadership Tag:Analytics

How to build your analytics dream team

Jul 14
Tag:Analytics Tag:Insights

Leveraging AI for Marketing Insights

Feb 17
Tag:Insights Tag:Martech

Navigating human insights during a pandemic: Perspectives from CPG and research

Jan 06
Tag:Martech Tag:Insights

Automation: Making consumer research possible in hours, not weeks

Mar 11
Tag:Digital Tag:Martech

Weekend Reading List: CMA Insights Council Content Round-Up

Feb 20
Tag:Insights Tag:Trends

Insights and Analytics Trends for 2020

Jan 08
Tag:Insights Tag:Digital Analytics

Enhance Customer Experience with the Internet of Things

Aug 21
Tag:Insights Tag:CX

Data & Analytics Round-Up from CMA’s Insights Council #11

May 01
Tag:Insights Tag:Trends

Data & Analytics Round-Up from CMA’s Insights Council #10

Jan 31
Tag:Insights Tag:Trends

2019 Hot Topics in Data & Insights: What Marketers Need to Know

Jan 15
Tag:Insights Tag:Martech

Data & Analytics Round-Up from CMA’s Insights Council #9

Dec 05
Tag:Insights Tag:Trends

Best Practices in Marketing: Collecting, Using and Protecting Personal Data

Nov 22
Tag:Insights Tag:Privacy

Creating Insight from Data that is Actionable – Are Machine Learning and AI the Answer?

Mar 13
Tag:Insights Tag:Digital Analytics

Data & Analytics Bi-Monthly Round-Up from CMA’s Analytics Council #5

Dec 14
Tag:Insights Tag:Trends

Analytics Priorities for 2018: Informing Decisions, Achieving Results

Dec 13
Tag:Strategy Tag:Insights

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #3

Apr 07
Tag:Insights Tag:Trends

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #2

Mar 02
Tag:Insights Tag:Trends

Data Philanthropy: using analytics skills to make a difference in our communities

Feb 01
Tag:Insights

Curated Content from CMA’s Customer Insights & Analytics Council

Jun 27
Tag:Insights Tag:Trends

Marketing analytics: Making $ense of it all

Jul 07
Tag:Digital Analytics Tag:Insights

CMA Analytics Council 'food for thought'

Jun 10
Tag:Insights Tag:Digital Strategy

The rise of the privacy-first consumer: Building trust with zero-party data

Jun 10
Tag:Privacy Tag:Thought Leadership

Navigating the flux: Canada’s changing demographic landscape

Apr 26
Tag:Insights Tag:Strategy

Advice for marketers from the CMA Insights Council

Feb 29
Tag:Thought Leadership Tag:Insights

Six tips for achieving your 2024 goals with consumer insights

Feb 20
Tag:Thought Leadership Tag:Insights

Unpacking consumer trends for future-ready marketing

Dec 08
Tag:Trends Tag:Consumers

Inflation trends this holiday season

Oct 27
Tag:Consumers Tag:Thought Leadership

Unveiling the human side of business

Aug 09
Tag:Thought Leadership Tag:Insights

Using customer data responsibly

Feb 01
Tag:Thought Leadership Tag:Insights

Diversity and multiculturalism in insights and analytics

Mar 24
Tag:Thought Leadership Tag:Insights

Utilizing artificial intelligence for customer journeys

Dec 28
Tag:Consumers Tag:Thought Leadership

Integrating analytics and research

Jul 28
Tag:Thought Leadership Tag:Analytics

How to build your analytics dream team

Jul 14
Tag:Analytics Tag:Insights

Leveraging AI for Marketing Insights

Feb 17
Tag:Insights Tag:Martech

Navigating human insights during a pandemic: Perspectives from CPG and research

Jan 06
Tag:Martech Tag:Insights

Automation: Making consumer research possible in hours, not weeks

Mar 11
Tag:Digital Tag:Martech

Weekend Reading List: CMA Insights Council Content Round-Up

Feb 20
Tag:Insights Tag:Trends

Insights and Analytics Trends for 2020

Jan 08
Tag:Insights Tag:Digital Analytics

Enhance Customer Experience with the Internet of Things

Aug 21
Tag:Insights Tag:CX

Data & Analytics Round-Up from CMA’s Insights Council #11

May 01
Tag:Insights Tag:Trends

Data & Analytics Round-Up from CMA’s Insights Council #10

Jan 31
Tag:Insights Tag:Trends

2019 Hot Topics in Data & Insights: What Marketers Need to Know

Jan 15
Tag:Insights Tag:Martech

Data & Analytics Round-Up from CMA’s Insights Council #9

Dec 05
Tag:Insights Tag:Trends

Best Practices in Marketing: Collecting, Using and Protecting Personal Data

Nov 22
Tag:Insights Tag:Privacy

Creating Insight from Data that is Actionable – Are Machine Learning and AI the Answer?

Mar 13
Tag:Insights Tag:Digital Analytics

Data & Analytics Bi-Monthly Round-Up from CMA’s Analytics Council #5

Dec 14
Tag:Insights Tag:Trends

Analytics Priorities for 2018: Informing Decisions, Achieving Results

Dec 13
Tag:Strategy Tag:Insights

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #3

Apr 07
Tag:Insights Tag:Trends

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #2

Mar 02
Tag:Insights Tag:Trends

Data Philanthropy: using analytics skills to make a difference in our communities

Feb 01
Tag:Insights

Curated Content from CMA’s Customer Insights & Analytics Council

Jun 27
Tag:Insights Tag:Trends

Marketing analytics: Making $ense of it all

Jul 07
Tag:Digital Analytics Tag:Insights

CMA Analytics Council 'food for thought'

Jun 10
Tag:Insights Tag:Digital Strategy

The rise of the privacy-first consumer: Building trust with zero-party data

Jun 10
Tag:Privacy Tag:Thought Leadership

Navigating the flux: Canada’s changing demographic landscape

Apr 26
Tag:Insights Tag:Strategy

Advice for marketers from the CMA Insights Council

Feb 29
Tag:Thought Leadership Tag:Insights

Six tips for achieving your 2024 goals with consumer insights

Feb 20
Tag:Thought Leadership Tag:Insights

Unpacking consumer trends for future-ready marketing

Dec 08
Tag:Trends Tag:Consumers

Inflation trends this holiday season

Oct 27
Tag:Consumers Tag:Thought Leadership

Unveiling the human side of business

Aug 09
Tag:Thought Leadership Tag:Insights

Using customer data responsibly

Feb 01
Tag:Thought Leadership Tag:Insights

Diversity and multiculturalism in insights and analytics

Mar 24
Tag:Thought Leadership Tag:Insights

Utilizing artificial intelligence for customer journeys

Dec 28
Tag:Consumers Tag:Thought Leadership

Integrating analytics and research

Jul 28
Tag:Thought Leadership Tag:Analytics

How to build your analytics dream team

Jul 14
Tag:Analytics Tag:Insights

Leveraging AI for Marketing Insights

Feb 17
Tag:Insights Tag:Martech

Navigating human insights during a pandemic: Perspectives from CPG and research

Jan 06
Tag:Martech Tag:Insights

Automation: Making consumer research possible in hours, not weeks

Mar 11
Tag:Digital Tag:Martech

Weekend Reading List: CMA Insights Council Content Round-Up

Feb 20
Tag:Insights Tag:Trends

Insights and Analytics Trends for 2020

Jan 08
Tag:Insights Tag:Digital Analytics

Enhance Customer Experience with the Internet of Things

Aug 21
Tag:Insights Tag:CX

Data & Analytics Round-Up from CMA’s Insights Council #11

May 01
Tag:Insights Tag:Trends

Data & Analytics Round-Up from CMA’s Insights Council #10

Jan 31
Tag:Insights Tag:Trends

2019 Hot Topics in Data & Insights: What Marketers Need to Know

Jan 15
Tag:Insights Tag:Martech

Data & Analytics Round-Up from CMA’s Insights Council #9

Dec 05
Tag:Insights Tag:Trends

Best Practices in Marketing: Collecting, Using and Protecting Personal Data

Nov 22
Tag:Insights Tag:Privacy

Creating Insight from Data that is Actionable – Are Machine Learning and AI the Answer?

Mar 13
Tag:Insights Tag:Digital Analytics

Data & Analytics Bi-Monthly Round-Up from CMA’s Analytics Council #5

Dec 14
Tag:Insights Tag:Trends

Analytics Priorities for 2018: Informing Decisions, Achieving Results

Dec 13
Tag:Strategy Tag:Insights

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #3

Apr 07
Tag:Insights Tag:Trends

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #2

Mar 02
Tag:Insights Tag:Trends

Data Philanthropy: using analytics skills to make a difference in our communities

Feb 01
Tag:Insights

Curated Content from CMA’s Customer Insights & Analytics Council

Jun 27
Tag:Insights Tag:Trends

Marketing analytics: Making $ense of it all

Jul 07
Tag:Digital Analytics Tag:Insights

CMA Analytics Council 'food for thought'

Jun 10
Tag:Insights Tag:Digital Strategy

Major Sponsors

  • canada post
  • CIBC-800x450
  • Microsoft-2023