Authored By

Articles Authored by me

A look at channel marketing technology

Jul 05
Tag:Trends Tag:Martech

Martech trends

Mar 18
Tag:Trends Tag:Martech

Become a martech change agent

May 06
Tag:Strategy Tag:Martech

Exclusive Breakfast Brings Marketing Operations and Martech Into Focus

Mar 21
Tag:Martech Tag:Digital

Learning MarTech: An Inventory of Resources to Advance Your Knowledge

Jan 30
Tag:Martech Tag:Trends

Articles Authored by me as Council member

The modern CMO is the forgotten architect of growth

Aug 20

Aligning the C-suite to action: A data-driven approach to growth

Oct 06
Tag:Martech Tag:Thought Leadership

The next age of CX: Maintaining customer facing systems

Jun 30
Tag:Consumers Tag:Thought Leadership

Agentic AI in marketing: From cautious conservatism to bold innovation

Jun 16
Tag:Martech Tag:Thought Leadership

From performance marketing to experience marketing: Engineering meaningful consumer connections

Jun 10
Tag:Martech Tag:Strategy

Why the customer experience ecosystem matters

May 27
Tag:Consumers Tag:Thought Leadership

Three key strategies for CMO’s to unlock customer insights in 2025

Jan 22
Tag:Martech Tag:Thought Leadership

Are you ready for a CDP?

Dec 03
Tag:Martech Tag:Thought Leadership

What marketers need to know about the AI and martech landscape

Aug 26
Tag:Martech Tag:ai

Modernizing marketing: Navigating business transformation in a digital era

May 14
Tag:Martech Tag:Digital

Harnessing hyper-personalization in modern marketing

Mar 27
Tag:Thought Leadership Tag:Marketers

Enrich CX with a passwordless future

Jan 11
Tag:CX Tag:Thought Leadership

Where are you on the martech maturity curve?

May 03
Tag:Thought Leadership Tag:Martech

Synthetic data and marketing

Apr 03
Tag:Thought Leadership Tag:Martech

Women in martech

Mar 29
Tag:Leadership Tag:Martech

Strategic questions for developing your martech blueprint

Mar 21
Tag:Thought Leadership Tag:Martech

Women in marketing technology

Mar 16
Tag:Talent Tag:Martech

From girls in STEM to women in leadership

Mar 07
Tag:Thought Leadership Tag:Leadership

Why your martech maturity matters

Feb 07
Tag:Strategy Tag:Martech

Business transformation in 2023: Chatbots

Jan 27
Tag:Thought Leadership Tag:Martech

Marketing in the cookieless era

Jul 15
Tag:Thought Leadership Tag:Martech

A look at channel marketing technology

Jul 05
Tag:Trends Tag:Martech

How do low code/no code tools impact marketing?

May 04
Tag:Martech Tag:Thought Leadership

Martech trends

Mar 18
Tag:Trends Tag:Martech

Tips for planning your martech stack: A practical approach

Mar 07
Tag:Strategy Tag:Martech

Martech frameworks

Jan 31
Tag:Thought Leadership Tag:Martech

The “pulse” of marketing in Canada

Dec 09
Tag:Thought Leadership Tag:Research

Maximize your potential as a marketer

Jun 01
Tag:Martech Tag:Professional Development

Demystifying martech part II: The 5-step martech process

May 19
Tag:Digital Tag:Martech

Become a martech change agent

May 06
Tag:Strategy Tag:Martech

Martech maturity and the digital hangover

Apr 08
Tag:Digital Tag:Martech

Transparency and control are only part of the consumer privacy solution

Mar 17
Tag:Digital Tag:Martech

Martech’s relationship with internal technology teams

Feb 27
Tag:Strategy Tag:Martech

Martech Council recommends: Books for the modern marketer

Feb 05
Tag:Martech

Demystifying the Martech Stack, Part 1: The Evaluation Process

Dec 05
Tag:Martech

Exclusive Breakfast Brings Marketing Operations and Martech Into Focus

Mar 21
Tag:Martech Tag:Digital

Learning MarTech: An Inventory of Resources to Advance Your Knowledge

Jan 30
Tag:Martech Tag:Trends

Is “Martech” a Noun or a Verb? Two Mindsets to Consider

Nov 15
Tag:Strategy Tag:Martech

The modern CMO is the forgotten architect of growth

Aug 20

Aligning the C-suite to action: A data-driven approach to growth

Oct 06
Tag:Martech Tag:Thought Leadership

The next age of CX: Maintaining customer facing systems

Jun 30
Tag:Consumers Tag:Thought Leadership

Agentic AI in marketing: From cautious conservatism to bold innovation

Jun 16
Tag:Martech Tag:Thought Leadership

From performance marketing to experience marketing: Engineering meaningful consumer connections

Jun 10
Tag:Martech Tag:Strategy

Why the customer experience ecosystem matters

May 27
Tag:Consumers Tag:Thought Leadership

Three key strategies for CMO’s to unlock customer insights in 2025

Jan 22
Tag:Martech Tag:Thought Leadership

Are you ready for a CDP?

Dec 03
Tag:Martech Tag:Thought Leadership

What marketers need to know about the AI and martech landscape

Aug 26
Tag:Martech Tag:ai

Modernizing marketing: Navigating business transformation in a digital era

May 14
Tag:Martech Tag:Digital

Harnessing hyper-personalization in modern marketing

Mar 27
Tag:Thought Leadership Tag:Marketers

Enrich CX with a passwordless future

Jan 11
Tag:CX Tag:Thought Leadership

Where are you on the martech maturity curve?

May 03
Tag:Thought Leadership Tag:Martech

Synthetic data and marketing

Apr 03
Tag:Thought Leadership Tag:Martech

Women in martech

Mar 29
Tag:Leadership Tag:Martech

Strategic questions for developing your martech blueprint

Mar 21
Tag:Thought Leadership Tag:Martech

Women in marketing technology

Mar 16
Tag:Talent Tag:Martech

From girls in STEM to women in leadership

Mar 07
Tag:Thought Leadership Tag:Leadership

Why your martech maturity matters

Feb 07
Tag:Strategy Tag:Martech

Business transformation in 2023: Chatbots

Jan 27
Tag:Thought Leadership Tag:Martech

Marketing in the cookieless era

Jul 15
Tag:Thought Leadership Tag:Martech

A look at channel marketing technology

Jul 05
Tag:Trends Tag:Martech

How do low code/no code tools impact marketing?

May 04
Tag:Martech Tag:Thought Leadership

Martech trends

Mar 18
Tag:Trends Tag:Martech

Tips for planning your martech stack: A practical approach

Mar 07
Tag:Strategy Tag:Martech

Martech frameworks

Jan 31
Tag:Thought Leadership Tag:Martech

The “pulse” of marketing in Canada

Dec 09
Tag:Thought Leadership Tag:Research

Maximize your potential as a marketer

Jun 01
Tag:Martech Tag:Professional Development

Demystifying martech part II: The 5-step martech process

May 19
Tag:Digital Tag:Martech

Become a martech change agent

May 06
Tag:Strategy Tag:Martech

Martech maturity and the digital hangover

Apr 08
Tag:Digital Tag:Martech

Transparency and control are only part of the consumer privacy solution

Mar 17
Tag:Digital Tag:Martech

Martech’s relationship with internal technology teams

Feb 27
Tag:Strategy Tag:Martech

Martech Council recommends: Books for the modern marketer

Feb 05
Tag:Martech

Demystifying the Martech Stack, Part 1: The Evaluation Process

Dec 05
Tag:Martech

Exclusive Breakfast Brings Marketing Operations and Martech Into Focus

Mar 21
Tag:Martech Tag:Digital

Learning MarTech: An Inventory of Resources to Advance Your Knowledge

Jan 30
Tag:Martech Tag:Trends

Is “Martech” a Noun or a Verb? Two Mindsets to Consider

Nov 15
Tag:Strategy Tag:Martech

The modern CMO is the forgotten architect of growth

Aug 20

Aligning the C-suite to action: A data-driven approach to growth

Oct 06
Tag:Martech Tag:Thought Leadership

The next age of CX: Maintaining customer facing systems

Jun 30
Tag:Consumers Tag:Thought Leadership

Agentic AI in marketing: From cautious conservatism to bold innovation

Jun 16
Tag:Martech Tag:Thought Leadership

From performance marketing to experience marketing: Engineering meaningful consumer connections

Jun 10
Tag:Martech Tag:Strategy

Why the customer experience ecosystem matters

May 27
Tag:Consumers Tag:Thought Leadership

Three key strategies for CMO’s to unlock customer insights in 2025

Jan 22
Tag:Martech Tag:Thought Leadership

Are you ready for a CDP?

Dec 03
Tag:Martech Tag:Thought Leadership

What marketers need to know about the AI and martech landscape

Aug 26
Tag:Martech Tag:ai

Modernizing marketing: Navigating business transformation in a digital era

May 14
Tag:Martech Tag:Digital

Harnessing hyper-personalization in modern marketing

Mar 27
Tag:Thought Leadership Tag:Marketers

Enrich CX with a passwordless future

Jan 11
Tag:CX Tag:Thought Leadership

Where are you on the martech maturity curve?

May 03
Tag:Thought Leadership Tag:Martech

Synthetic data and marketing

Apr 03
Tag:Thought Leadership Tag:Martech

Women in martech

Mar 29
Tag:Leadership Tag:Martech

Strategic questions for developing your martech blueprint

Mar 21
Tag:Thought Leadership Tag:Martech

Women in marketing technology

Mar 16
Tag:Talent Tag:Martech

From girls in STEM to women in leadership

Mar 07
Tag:Thought Leadership Tag:Leadership

Why your martech maturity matters

Feb 07
Tag:Strategy Tag:Martech

Business transformation in 2023: Chatbots

Jan 27
Tag:Thought Leadership Tag:Martech

Marketing in the cookieless era

Jul 15
Tag:Thought Leadership Tag:Martech

A look at channel marketing technology

Jul 05
Tag:Trends Tag:Martech

How do low code/no code tools impact marketing?

May 04
Tag:Martech Tag:Thought Leadership

Martech trends

Mar 18
Tag:Trends Tag:Martech

Tips for planning your martech stack: A practical approach

Mar 07
Tag:Strategy Tag:Martech

Martech frameworks

Jan 31
Tag:Thought Leadership Tag:Martech

The “pulse” of marketing in Canada

Dec 09
Tag:Thought Leadership Tag:Research

Maximize your potential as a marketer

Jun 01
Tag:Martech Tag:Professional Development

Demystifying martech part II: The 5-step martech process

May 19
Tag:Digital Tag:Martech

Become a martech change agent

May 06
Tag:Strategy Tag:Martech

Martech maturity and the digital hangover

Apr 08
Tag:Digital Tag:Martech

Transparency and control are only part of the consumer privacy solution

Mar 17
Tag:Digital Tag:Martech

Martech’s relationship with internal technology teams

Feb 27
Tag:Strategy Tag:Martech

Martech Council recommends: Books for the modern marketer

Feb 05
Tag:Martech

Demystifying the Martech Stack, Part 1: The Evaluation Process

Dec 05
Tag:Martech

Exclusive Breakfast Brings Marketing Operations and Martech Into Focus

Mar 21
Tag:Martech Tag:Digital

Learning MarTech: An Inventory of Resources to Advance Your Knowledge

Jan 30
Tag:Martech Tag:Trends

Is “Martech” a Noun or a Verb? Two Mindsets to Consider

Nov 15
Tag:Strategy Tag:Martech

The brand-building case for creators in B2B

Mar 12
Tag:B2B Tag:Strategy

Authenticity and relevance remain the best way to win customers’ attention and trust in a “sloppy” AI world

Feb 20
Tag:B2B Tag:Thought Leadership

What makes B2B creative win: The formula behind impactful work

Jul 08
Tag:B2B Tag:Thought Leadership

Breaking into the world of B2B marketing

Aug 20
Tag:B2B Tag:Talent

The key(s) to unlocking digital attribution in B2B

Jul 17
Tag:b2b Tag:Marketing

Creativity in B2B marketing

Jun 25
Tag:Creativity Tag:B2B

The long, the short and the reality of B2B marketing: Part 2

Aug 14
Tag:Thought Leadership Tag:B2B

The long, the short and the reality of B2B marketing: Part 1

Aug 04
Tag:Thought Leadership

Evolving B2B marketing strategies

Jul 31
Tag:B2B Tag:Thought Leadership

The impact of social media marketing in the B2B environment

Jul 18
Tag:B2B Tag:Thought Leadership

B2B marketing attribution: where to begin...

Apr 18
Tag:Thought Leadership Tag:B2B

B2B content marketing done well

Aug 22
Tag:Marketing Tag:B2B

Three drivers of B2B influencer marketing

Jul 25
Tag:Thought Leadership Tag:B2B

The anatomy of B2B influencer marketing

Jul 18
Tag:Thought Leadership Tag:B2B

How to improve your marketing measurement and attribution strategy

May 06
Tag:Marketers Tag:Thought Leadership

The future of B2B event marketing

Apr 26
Tag:B2B

Low code/no code programming

Mar 29
Tag:Digital Tag:B2B

Content marketing vs. thought leadership

Mar 01
Tag:Strategy Tag:Thought Leadership

Five in 25: Discussions with sales and marketing leaders

Jul 15
Tag:Councils Tag:Trends Tag:B2B

Future of Marketing to SMBs

Mar 16
Tag:Leadership Tag:Strategy

Marketing during the pandemic: Insights from the CMA B2B Council

Apr 23
Tag:B2B Tag:Strategy

Top tips for remote media interviews

Mar 30
Tag:Media Tag:Professional Development

Hear what leading B2B experts have to say about B2B Marketing!

Apr 04
Tag:B2B Tag:Trends

Make Business to Business Marketing More Human

Feb 07
Tag:B2B Tag:CX

In Marketing a Service Business, Consider Three Additional Ps

Jan 10
Tag:B2B Tag:Strategy Tag:CX

Holiday planning for the content marketer: Your blueprint for success!

Dec 13
Tag:Strategy Tag:B2B

Google is Making The Internet Safer

Nov 06
Tag:Brand Tag:B2B

How B2B PR differs from B2C PR, and why should brands care?

Feb 07
Tag:B2B Tag:Brand

What is a Customer Advisory Board? And No, It’s Not a Marketing Program.

Jul 10
Tag:B2B Tag:Leadership

How your B2B website can source and influence more revenue pipeline

Apr 26
Tag:B2B Tag:Strategy

How to make market research and data insights actionable for B2B campaigns

Mar 31
Tag:Insights Tag:B2B

Major Sponsors