Irene Beninato

Senior Manager, Digital Customer Engagement,

profile picture



AI Adoption by Canadian companies

Actionable Steps
call to action box

Articles Authored by me

Maximize your potential as a marketer

Jun 01
Tag:Martech Tag:Professional Development

Articles Authored by me as Council member

Are you ready for a CDP?

Dec 03
Tag:Martech Tag:Thought Leadership

What marketers need to know about the AI and martech landscape

Aug 26
Tag:Martech Tag:ai

Modernizing marketing: Navigating business transformation in a digital era

May 14
Tag:Martech Tag:Digital

Harnessing hyper-personalization in modern marketing

Mar 27
Tag:Thought Leadership Tag:Marketers

Enrich CX with a passwordless future

Jan 11
Tag:CX Tag:Thought Leadership

Where are you on the martech maturity curve?

May 03
Tag:Thought Leadership Tag:Martech

Synthetic data and marketing

Apr 03
Tag:Thought Leadership Tag:Martech

Women in martech

Mar 29
Tag:Leadership Tag:Martech

Strategic questions for developing your martech blueprint

Mar 21
Tag:Thought Leadership Tag:Martech

Women in marketing technology

Mar 16
Tag:Talent Tag:Martech

From girls in STEM to women in leadership

Mar 07
Tag:Thought Leadership Tag:Leadership

Why your martech maturity matters

Feb 07
Tag:Strategy Tag:Martech

Business transformation in 2023: Chatbots

Jan 27
Tag:Thought Leadership Tag:Martech

Marketing in the cookieless era

Jul 15
Tag:Thought Leadership Tag:Martech

A look at channel marketing technology

Jul 05
Tag:Trends Tag:Martech

How do low code/no code tools impact marketing?

May 04
Tag:Martech Tag:Thought Leadership

Martech trends

Mar 18
Tag:Trends Tag:Martech

Tips for planning your martech stack: A practical approach

Mar 07
Tag:Strategy Tag:Martech

Martech frameworks

Jan 31
Tag:Thought Leadership Tag:Martech

The “pulse” of marketing in Canada

Dec 09
Tag:Thought Leadership Tag:Research

Maximize your potential as a marketer

Jun 01
Tag:Martech Tag:Professional Development

Demystifying martech part II: The 5-step martech process

May 19
Tag:Digital Tag:Martech

Become a martech change agent

May 06
Tag:Strategy Tag:Martech

Martech maturity and the digital hangover

Apr 08
Tag:Digital Tag:Martech

Transparency and control are only part of the consumer privacy solution

Mar 17
Tag:Digital Tag:Martech

Martech’s relationship with internal technology teams

Feb 27
Tag:Strategy Tag:Martech

Martech Council recommends: Books for the modern marketer

Feb 05
Tag:Martech

Demystifying the Martech Stack, Part 1: The Evaluation Process

Dec 05
Tag:Martech

Exclusive Breakfast Brings Marketing Operations and Martech Into Focus

Mar 21
Tag:Martech Tag:Digital

Learning MarTech: An Inventory of Resources to Advance Your Knowledge

Jan 30
Tag:Martech Tag:Trends

Is “Martech” a Noun or a Verb? Two Mindsets to Consider

Nov 15
Tag:Strategy Tag:Martech

The role of AI in customer experience in the retail industry

Aug 06
Tag:CX Tag:Thought Leadership

The evolution of CX

May 03
Tag:Thought Leadership Tag:CX

Knowing when to exceed customer expectations

Jan 15
Tag:Thought Leadership Tag:CX

Personalization at scale

Oct 05
Tag:Thought Leadership Tag:CX

Spotlight on omnichannel experience, Part 3

Aug 18
Tag:CX Tag:Thought Leadership

Spotlight on omnichannel experience, Part 2

Aug 11
Tag:CX Tag:Thought Leadership

Spotlight on omnichannel experience, Part 1

Aug 03
Tag:CX Tag:Thought Leadership

Becoming a customer-first company

Jun 26
Tag:Customer experience Tag:Thought Leadership

The power of CX measurement

Jun 19
Tag:Strategy Tag:CX

Embracing ChatGPT and AI for CX

Apr 21
Tag:Thought Leadership Tag:CX

Entering the era of human experience

Mar 03
Tag:Thought Leadership Tag:CX

How organizational design can impact employee experience

Jul 29
Tag:Thought Leadership Tag:CX

The elevated role of employee experience

Jul 11
Tag:Thought Leadership Tag:CX

How customer and employee experience work together

Jun 27
Tag:Thought Leadership Tag:CX

The impact of today’s trends on customer experience

Apr 01
Tag:Trends Tag:CX

The evolution of NPS 3.0

Jan 13
Tag:Loyalty Tag:Brand

Why ROI of CX is critical for business growth

Jan 12
Tag:Thought Leadership Tag:CX

Creating a customer journey with a sense of discovery and connection

Sep 15
Tag:CX Tag:Thought Leadershhip

The year that changed CX forever, for the better

Jul 05
Tag:Strategy Tag:CX

Getting real about CX + EX

Jun 10
Tag:Strategy Tag:CX

Creating a customer journey with function and emotion

Mar 24
Tag:Strategy Tag:CX

Disruptors vs Incumbents: The Driving Force of Customer Experience Innovation

Feb 06
Tag:Digital Tag:CX

Customer Experience: As Simple as One-Two-Three?

Jan 15
Tag:Strategy Tag:CX

Fundamental Change Required to Improve Customer Experience

Oct 31
Tag:Strategy Tag:CX

CX Design Across High & Low Involvement Options: An Interview with Cineplex (Blog 3 of 3)

Sep 23
Tag:Strategy Tag:CX

CX Design Across High & Low Involvement Options: An Interview with DAVIDsTEA (Blog 2 of 3)

Sep 05
Tag:Strategy Tag:CX

CX Design Across High & Low Involvement Options: Interview with Walmart (Blog 1 of 3)

Aug 14
Tag:Strategy Tag:CX

Is CX Directly Linked to Business Strategy? CX Strategy Series, Blogpost 3

Jul 18
Tag:CX Tag:Strategy

Is CX Directly Linked to Business Strategy? CX Strategy Series, Blogpost 2

Jun 12
Tag:CX Tag:Strategy

Is Customer Experience Directly Linked to Business Strategy?

Apr 25
Tag:CX Tag:Strategy

Customer Experience: Lack of Organizational Culture

Dec 13
Tag:CX

Customer Journey Mapping: Tips and Principles

Jan 03
Tag:Strategy Tag:CX

How digital is reshaping the traditional retail flyer experience

Jul 12
Tag:Digital Tag:Digital Strategy

Communication and Execution are foundational to CX delivery

Jun 21
Tag:Strategy Tag:CX

How Wi-Fi Marketing Increases Loyalty, Sales and Insights in Customer Behaviour

Jun 07
Tag:CX Tag:Digital Strategy

How Augmented Reality is poised to rock our Marketing world

May 10
Tag:Martech Tag:CX

Defining ‘high-value’ services

Jun 04
Tag:CX Tag:Strategy

Customer experience: Change is good…you go first!

May 08
Tag:Strategy Tag:CX

Are you ready for a CDP?

Dec 03
Tag:Martech Tag:Thought Leadership

What marketers need to know about the AI and martech landscape

Aug 26
Tag:Martech Tag:ai

Modernizing marketing: Navigating business transformation in a digital era

May 14
Tag:Martech Tag:Digital

Harnessing hyper-personalization in modern marketing

Mar 27
Tag:Thought Leadership Tag:Marketers

Enrich CX with a passwordless future

Jan 11
Tag:CX Tag:Thought Leadership

Where are you on the martech maturity curve?

May 03
Tag:Thought Leadership Tag:Martech

Synthetic data and marketing

Apr 03
Tag:Thought Leadership Tag:Martech

Women in martech

Mar 29
Tag:Leadership Tag:Martech

Strategic questions for developing your martech blueprint

Mar 21
Tag:Thought Leadership Tag:Martech

Women in marketing technology

Mar 16
Tag:Talent Tag:Martech

From girls in STEM to women in leadership

Mar 07
Tag:Thought Leadership Tag:Leadership

Why your martech maturity matters

Feb 07
Tag:Strategy Tag:Martech

Business transformation in 2023: Chatbots

Jan 27
Tag:Thought Leadership Tag:Martech

Marketing in the cookieless era

Jul 15
Tag:Thought Leadership Tag:Martech

A look at channel marketing technology

Jul 05
Tag:Trends Tag:Martech

How do low code/no code tools impact marketing?

May 04
Tag:Martech Tag:Thought Leadership

Martech trends

Mar 18
Tag:Trends Tag:Martech

Tips for planning your martech stack: A practical approach

Mar 07
Tag:Strategy Tag:Martech

Martech frameworks

Jan 31
Tag:Thought Leadership Tag:Martech

The “pulse” of marketing in Canada

Dec 09
Tag:Thought Leadership Tag:Research

Maximize your potential as a marketer

Jun 01
Tag:Martech Tag:Professional Development

Demystifying martech part II: The 5-step martech process

May 19
Tag:Digital Tag:Martech

Become a martech change agent

May 06
Tag:Strategy Tag:Martech

Martech maturity and the digital hangover

Apr 08
Tag:Digital Tag:Martech

Transparency and control are only part of the consumer privacy solution

Mar 17
Tag:Digital Tag:Martech

Martech’s relationship with internal technology teams

Feb 27
Tag:Strategy Tag:Martech

Martech Council recommends: Books for the modern marketer

Feb 05
Tag:Martech

Demystifying the Martech Stack, Part 1: The Evaluation Process

Dec 05
Tag:Martech

Exclusive Breakfast Brings Marketing Operations and Martech Into Focus

Mar 21
Tag:Martech Tag:Digital

Learning MarTech: An Inventory of Resources to Advance Your Knowledge

Jan 30
Tag:Martech Tag:Trends

Is “Martech” a Noun or a Verb? Two Mindsets to Consider

Nov 15
Tag:Strategy Tag:Martech

Major Sponsors

  • canada post
  • CIBC-800x450
  • Microsoft-2023