Andrea Longman

Director, Account Management, Environics Analytics

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Advocacy: Made in Canada approach to privacy law

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Articles Authored by me

Navigating human insights during a pandemic: Perspectives from CPG and research

Jan 06
Tag:Martech Tag:Insights

Articles Authored by me as Council member

Media trends to watch for in 2024

Mar 01
Tag:Media Tag:Trends

Social commerce: The ultimate evolution of digital’s “shop now”

Jul 21

What economic uncertainty may mean for the media and advertising industry in 2023

Jan 13
Tag:Thought Leadership Tag:Media

How brands can drive better performance

Sep 20
Tag:Thought Leadership Tag:Media

Building authentic connections with multicultural Canadians and newcomers

Sep 12
Tag:Thought Leadership Tag:Media

Exploring the right to disconnect: A media agency perspective

Jun 14
Tag:Agency Tag:Media

Optimizing media mix in Canada

Mar 30
Tag:Thought Leadership Tag:Media

Purpose-led marketing and media investments

Mar 15
Tag:Media Tag:Thought Leadership

Media measurement in Canada: Expectations and guiding principles

Mar 04
Tag:Media Tag:Thought Leadership

Canada’s media agency selection process defined

May 05
Tag:Agency Tag:Media

Marketing changes in 2021 require a big picture view

Mar 31
Tag:Strategy Tag:Media

Media Has a Systemic Talent Issue Pt. 1

Nov 21
Tag:Media Tag:Talent

Cross Media Measurement: A unicorn in the making?

Aug 25
Tag:Media Tag:Strategy

What the future holds for media: Insights from the CMA Media Council

May 07
Tag:Media Tag:Trends

How is media impacted by COVID-19? Insights from the CMA Media Council

Mar 26
Tag:Media Tag:Trends

Media Has a Systemic Talent Issue Pt. 2

Nov 16
Tag:Talent Tag:Media

Advice for marketers from the CMA Insights Council

Feb 29
Tag:Thought Leadership Tag:Insights

Six tips for achieving your 2024 goals with consumer insights

Feb 20
Tag:Thought Leadership Tag:Insights

Unpacking consumer trends for future-ready marketing

Dec 08
Tag:Trends Tag:Consumers

Inflation trends this holiday season

Oct 27
Tag:Consumers Tag:Thought Leadership

Unveiling the human side of business

Aug 09
Tag:Thought Leadership Tag:Insights

Using customer data responsibly

Feb 01
Tag:Thought Leadership Tag:Insights

Diversity and multiculturalism in insights and analytics

Mar 24
Tag:Thought Leadership Tag:Insights

Utilizing artificial intelligence for customer journeys

Dec 28
Tag:Consumers Tag:Thought Leadership

Integrating analytics and research

Jul 28
Tag:Thought Leadership Tag:Analytics

How to build your analytics dream team

Jul 14
Tag:Analytics Tag:Insights

Leveraging AI for Marketing Insights

Feb 17
Tag:Insights Tag:Martech

Navigating human insights during a pandemic: Perspectives from CPG and research

Jan 06
Tag:Martech Tag:Insights

Automation: Making consumer research possible in hours, not weeks

Mar 11
Tag:Digital Tag:Martech

Weekend Reading List: CMA Insights Council Content Round-Up

Feb 20
Tag:Insights Tag:Trends

Insights and Analytics Trends for 2020

Jan 08
Tag:Insights Tag:Digital Analytics

Enhance Customer Experience with the Internet of Things

Aug 21
Tag:Insights Tag:CX

Data & Analytics Round-Up from CMA’s Insights Council #11

May 01
Tag:Insights Tag:Trends

Data & Analytics Round-Up from CMA’s Insights Council #10

Jan 31
Tag:Insights Tag:Trends

2019 Hot Topics in Data & Insights: What Marketers Need to Know

Jan 15
Tag:Insights Tag:Martech

Data & Analytics Round-Up from CMA’s Insights Council #9

Dec 05
Tag:Insights Tag:Trends

Best Practices in Marketing: Collecting, Using and Protecting Personal Data

Nov 22
Tag:Insights Tag:Privacy

Creating Insight from Data that is Actionable – Are Machine Learning and AI the Answer?

Mar 13
Tag:Insights Tag:Digital Analytics

Data & Analytics Bi-Monthly Round-Up from CMA’s Analytics Council #5

Dec 14
Tag:Insights Tag:Trends

Analytics Priorities for 2018: Informing Decisions, Achieving Results

Dec 13
Tag:Strategy Tag:Insights

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #3

Apr 07
Tag:Insights Tag:Trends

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #2

Mar 02
Tag:Insights Tag:Trends

Data Philanthropy: using analytics skills to make a difference in our communities

Feb 01
Tag:Insights

Curated Content from CMA’s Customer Insights & Analytics Council

Jun 27
Tag:Insights Tag:Trends

Marketing analytics: Making $ense of it all

Jul 07
Tag:Digital Analytics Tag:Insights

CMA Analytics Council 'food for thought'

Jun 10
Tag:Insights Tag:Digital Strategy

Advice for marketers from the CMA Insights Council

Feb 29
Tag:Thought Leadership Tag:Insights

Six tips for achieving your 2024 goals with consumer insights

Feb 20
Tag:Thought Leadership Tag:Insights

Unpacking consumer trends for future-ready marketing

Dec 08
Tag:Trends Tag:Consumers

Inflation trends this holiday season

Oct 27
Tag:Consumers Tag:Thought Leadership

Unveiling the human side of business

Aug 09
Tag:Thought Leadership Tag:Insights

Using customer data responsibly

Feb 01
Tag:Thought Leadership Tag:Insights

Diversity and multiculturalism in insights and analytics

Mar 24
Tag:Thought Leadership Tag:Insights

Utilizing artificial intelligence for customer journeys

Dec 28
Tag:Consumers Tag:Thought Leadership

Integrating analytics and research

Jul 28
Tag:Thought Leadership Tag:Analytics

How to build your analytics dream team

Jul 14
Tag:Analytics Tag:Insights

Leveraging AI for Marketing Insights

Feb 17
Tag:Insights Tag:Martech

Navigating human insights during a pandemic: Perspectives from CPG and research

Jan 06
Tag:Martech Tag:Insights

Automation: Making consumer research possible in hours, not weeks

Mar 11
Tag:Digital Tag:Martech

Weekend Reading List: CMA Insights Council Content Round-Up

Feb 20
Tag:Insights Tag:Trends

Insights and Analytics Trends for 2020

Jan 08
Tag:Insights Tag:Digital Analytics

Enhance Customer Experience with the Internet of Things

Aug 21
Tag:Insights Tag:CX

Data & Analytics Round-Up from CMA’s Insights Council #11

May 01
Tag:Insights Tag:Trends

Data & Analytics Round-Up from CMA’s Insights Council #10

Jan 31
Tag:Insights Tag:Trends

2019 Hot Topics in Data & Insights: What Marketers Need to Know

Jan 15
Tag:Insights Tag:Martech

Data & Analytics Round-Up from CMA’s Insights Council #9

Dec 05
Tag:Insights Tag:Trends

Best Practices in Marketing: Collecting, Using and Protecting Personal Data

Nov 22
Tag:Insights Tag:Privacy

Creating Insight from Data that is Actionable – Are Machine Learning and AI the Answer?

Mar 13
Tag:Insights Tag:Digital Analytics

Data & Analytics Bi-Monthly Round-Up from CMA’s Analytics Council #5

Dec 14
Tag:Insights Tag:Trends

Analytics Priorities for 2018: Informing Decisions, Achieving Results

Dec 13
Tag:Strategy Tag:Insights

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #3

Apr 07
Tag:Insights Tag:Trends

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #2

Mar 02
Tag:Insights Tag:Trends

Data Philanthropy: using analytics skills to make a difference in our communities

Feb 01
Tag:Insights

Curated Content from CMA’s Customer Insights & Analytics Council

Jun 27
Tag:Insights Tag:Trends

Marketing analytics: Making $ense of it all

Jul 07
Tag:Digital Analytics Tag:Insights

CMA Analytics Council 'food for thought'

Jun 10
Tag:Insights Tag:Digital Strategy

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