Authored By

Andrew Butts

SVP Business Leadership | , Cossette Communications Inc.

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Articles Authored by me

Generating and maintaining employee trust

Jun 30
Tag:Thought Leadership Tag:Brand

Articles Authored by me as Council member

How community and culture can come to life

Jun 02
Tag:Brand Tag:Thought Leadership

From broadcast to belonging

May 28
Tag:Brand

That’s not what community means

May 26
Tag:Brand

Knowledge is power; personalization requires responsibility

May 19
Tag:Brand Tag:Thought Leadership

When personalization stops feeling personal

May 07
Tag:Brand Tag:Thought Leadership

Brand consistency in a personalized world

Apr 30
Tag:Brand Tag:Thought Leadership

The founder as the brand architect

Mar 31
Tag:Branding Tag:Voice

Balancing brands: the client you serve, the agency you represent, the voice you own

Nov 07
Tag:Brand Tag:Thought Leadership

Futureproofing brands: How brands become engines of value and impact

Jul 10
Tag:Brand Tag:Thought Leadership

Unpacking the new era of brand partnerships: The power of shared values

Jul 04
Tag:Brand Tag:Strategy

Brand building in the era of instant gratification

Jun 13
Tag:Brand Tag:Strategy

Inside Toronto Public Library’s strategy for building brand trust

Jun 11
Tag:Brand Tag:Strategy

Balancing the short- and long-term: A strategic approach to marketing

Jun 09
Tag:Brand Tag:Strategy

Here for a good time, not a long time

Jun 05
Tag:Brand Tag:Strategy

Brand isn’t dead – we just don’t know how to measure it

May 22
Tag:Brand Tag:Thought Leadership

Brand isn’t dead – it just got a side-hustle

May 15
Tag:Brand Tag:Thought Leadership

Is branding dead?

May 06
Tag:Brand Tag:Thought Leadership

Go for great: Making great work in a volume-obsessed world

Apr 16
Tag:Brand Tag:Thought Leadership

Evaluating warranty processes: A case study

Mar 31
Tag:Brand Tag:CX

Creating powerful brands through CX and EX investment

Aug 19
Tag:Brand Tag:CX

Brand value vs. brand equity

May 15
Tag:Brand Tag:Thought Leadership

How employer branding shapes culture and business growth

May 06
Tag:Brand Tag:Thought Leadership

Beyond ownership: Embracing collective influence in brand building

Apr 30
Tag:Brand Tag:Thought Leadership

Brand marketing: The essence of marketing

Apr 18
Tag:Brand Tag:Thought Leadership

Navigating global brand positioning

Mar 08
Tag:Brand Tag:Thought Leadership

Generating and maintaining employee trust

Jun 30
Tag:Thought Leadership Tag:Brand

Creating value without overspending

Jun 23
Tag:Branding Tag:Brand

Pricing power: The true ROI of branding

Jun 14
Tag:Thought Leadership Tag:Brand

Brand as value generator

Jun 06
Tag:Thought Leadership Tag:Brand

We have the power to do good

Apr 27
Tag:Thought Leadership Tag:Brand

From “why” to “action”: Brand stewardship in large organizations

Jan 23
Tag:Brand Tag:Thought Leadership

The future of marketing

Jul 04

Protecting, preserving, propelling

Jun 28
Tag:Thought Leadership Tag:Brand

Building brand purpose, on purpose

Jun 08
Tag:Thought Leadership Tag:Brand

Brand purpose: The key to growth hacking

May 25
Tag:Thought Leadership Tag:Brand

Brand purpose – a renewed hope

May 11
Tag:Thought Leadership Tag:Brand

Brands! Pay attention: Postings with purpose coming your way

Apr 27
Tag:Thought Leadership Tag:Brand

Is your marketing organization right for an in-house agency?

Dec 10
Tag:Strategy Tag:Talent

Despite pandemic challenges, the future of marketing is bright

Jun 09
Tag:Strategy Tag:Brand

Billions of tweets, lots of insight: Conversation trends of 2021

Jun 02
Tag:Brand Tag:Trends

COVID-19 and a year of lessons learned: Perspectives from agency leaders

Apr 28
Tag:Thought Leadership Tag:Brand

Embracing change: How NFPs evolved their brands during COVID-19

Jan 28
Tag:NFP Tag:Brand

The Story Behind CMA’s Agency Search Initiative

Jun 25
Tag:Agency Tag:Standards

Measuring The Brand Relationship: Science, Value and Perception

Aug 09
Tag:Brand Tag:Strategy

Encouraging X-functional brand ownership

Apr 16
Tag:Brand

How community and culture can come to life

Jun 02
Tag:Brand Tag:Thought Leadership

From broadcast to belonging

May 28
Tag:Brand

That’s not what community means

May 26
Tag:Brand

Knowledge is power; personalization requires responsibility

May 19
Tag:Brand Tag:Thought Leadership

When personalization stops feeling personal

May 07
Tag:Brand Tag:Thought Leadership

Brand consistency in a personalized world

Apr 30
Tag:Brand Tag:Thought Leadership

The founder as the brand architect

Mar 31
Tag:Branding Tag:Voice

Balancing brands: the client you serve, the agency you represent, the voice you own

Nov 07
Tag:Brand Tag:Thought Leadership

Futureproofing brands: How brands become engines of value and impact

Jul 10
Tag:Brand Tag:Thought Leadership

Unpacking the new era of brand partnerships: The power of shared values

Jul 04
Tag:Brand Tag:Strategy

Brand building in the era of instant gratification

Jun 13
Tag:Brand Tag:Strategy

Inside Toronto Public Library’s strategy for building brand trust

Jun 11
Tag:Brand Tag:Strategy

Balancing the short- and long-term: A strategic approach to marketing

Jun 09
Tag:Brand Tag:Strategy

Here for a good time, not a long time

Jun 05
Tag:Brand Tag:Strategy

Brand isn’t dead – we just don’t know how to measure it

May 22
Tag:Brand Tag:Thought Leadership

Brand isn’t dead – it just got a side-hustle

May 15
Tag:Brand Tag:Thought Leadership

Is branding dead?

May 06
Tag:Brand Tag:Thought Leadership

Go for great: Making great work in a volume-obsessed world

Apr 16
Tag:Brand Tag:Thought Leadership

Evaluating warranty processes: A case study

Mar 31
Tag:Brand Tag:CX

Creating powerful brands through CX and EX investment

Aug 19
Tag:Brand Tag:CX

Brand value vs. brand equity

May 15
Tag:Brand Tag:Thought Leadership

How employer branding shapes culture and business growth

May 06
Tag:Brand Tag:Thought Leadership

Beyond ownership: Embracing collective influence in brand building

Apr 30
Tag:Brand Tag:Thought Leadership

Brand marketing: The essence of marketing

Apr 18
Tag:Brand Tag:Thought Leadership

Navigating global brand positioning

Mar 08
Tag:Brand Tag:Thought Leadership

Generating and maintaining employee trust

Jun 30
Tag:Thought Leadership Tag:Brand

Creating value without overspending

Jun 23
Tag:Branding Tag:Brand

Pricing power: The true ROI of branding

Jun 14
Tag:Thought Leadership Tag:Brand

Brand as value generator

Jun 06
Tag:Thought Leadership Tag:Brand

We have the power to do good

Apr 27
Tag:Thought Leadership Tag:Brand

From “why” to “action”: Brand stewardship in large organizations

Jan 23
Tag:Brand Tag:Thought Leadership

The future of marketing

Jul 04

Protecting, preserving, propelling

Jun 28
Tag:Thought Leadership Tag:Brand

Building brand purpose, on purpose

Jun 08
Tag:Thought Leadership Tag:Brand

Brand purpose: The key to growth hacking

May 25
Tag:Thought Leadership Tag:Brand

Brand purpose – a renewed hope

May 11
Tag:Thought Leadership Tag:Brand

Brands! Pay attention: Postings with purpose coming your way

Apr 27
Tag:Thought Leadership Tag:Brand

Is your marketing organization right for an in-house agency?

Dec 10
Tag:Strategy Tag:Talent

Despite pandemic challenges, the future of marketing is bright

Jun 09
Tag:Strategy Tag:Brand

Billions of tweets, lots of insight: Conversation trends of 2021

Jun 02
Tag:Brand Tag:Trends

COVID-19 and a year of lessons learned: Perspectives from agency leaders

Apr 28
Tag:Thought Leadership Tag:Brand

Embracing change: How NFPs evolved their brands during COVID-19

Jan 28
Tag:NFP Tag:Brand

The Story Behind CMA’s Agency Search Initiative

Jun 25
Tag:Agency Tag:Standards

Measuring The Brand Relationship: Science, Value and Perception

Aug 09
Tag:Brand Tag:Strategy

Encouraging X-functional brand ownership

Apr 16
Tag:Brand

How community and culture can come to life

Jun 02
Tag:Brand Tag:Thought Leadership

From broadcast to belonging

May 28
Tag:Brand

That’s not what community means

May 26
Tag:Brand

Knowledge is power; personalization requires responsibility

May 19
Tag:Brand Tag:Thought Leadership

When personalization stops feeling personal

May 07
Tag:Brand Tag:Thought Leadership

Brand consistency in a personalized world

Apr 30
Tag:Brand Tag:Thought Leadership

The founder as the brand architect

Mar 31
Tag:Branding Tag:Voice

Balancing brands: the client you serve, the agency you represent, the voice you own

Nov 07
Tag:Brand Tag:Thought Leadership

Futureproofing brands: How brands become engines of value and impact

Jul 10
Tag:Brand Tag:Thought Leadership

Unpacking the new era of brand partnerships: The power of shared values

Jul 04
Tag:Brand Tag:Strategy

Brand building in the era of instant gratification

Jun 13
Tag:Brand Tag:Strategy

Inside Toronto Public Library’s strategy for building brand trust

Jun 11
Tag:Brand Tag:Strategy

Balancing the short- and long-term: A strategic approach to marketing

Jun 09
Tag:Brand Tag:Strategy

Here for a good time, not a long time

Jun 05
Tag:Brand Tag:Strategy

Brand isn’t dead – we just don’t know how to measure it

May 22
Tag:Brand Tag:Thought Leadership

Brand isn’t dead – it just got a side-hustle

May 15
Tag:Brand Tag:Thought Leadership

Is branding dead?

May 06
Tag:Brand Tag:Thought Leadership

Go for great: Making great work in a volume-obsessed world

Apr 16
Tag:Brand Tag:Thought Leadership

Evaluating warranty processes: A case study

Mar 31
Tag:Brand Tag:CX

Creating powerful brands through CX and EX investment

Aug 19
Tag:Brand Tag:CX

Brand value vs. brand equity

May 15
Tag:Brand Tag:Thought Leadership

How employer branding shapes culture and business growth

May 06
Tag:Brand Tag:Thought Leadership

Beyond ownership: Embracing collective influence in brand building

Apr 30
Tag:Brand Tag:Thought Leadership

Brand marketing: The essence of marketing

Apr 18
Tag:Brand Tag:Thought Leadership

Navigating global brand positioning

Mar 08
Tag:Brand Tag:Thought Leadership

Generating and maintaining employee trust

Jun 30
Tag:Thought Leadership Tag:Brand

Creating value without overspending

Jun 23
Tag:Branding Tag:Brand

Pricing power: The true ROI of branding

Jun 14
Tag:Thought Leadership Tag:Brand

Brand as value generator

Jun 06
Tag:Thought Leadership Tag:Brand

We have the power to do good

Apr 27
Tag:Thought Leadership Tag:Brand

From “why” to “action”: Brand stewardship in large organizations

Jan 23
Tag:Brand Tag:Thought Leadership

The future of marketing

Jul 04

Protecting, preserving, propelling

Jun 28
Tag:Thought Leadership Tag:Brand

Building brand purpose, on purpose

Jun 08
Tag:Thought Leadership Tag:Brand

Brand purpose: The key to growth hacking

May 25
Tag:Thought Leadership Tag:Brand

Brand purpose – a renewed hope

May 11
Tag:Thought Leadership Tag:Brand

Brands! Pay attention: Postings with purpose coming your way

Apr 27
Tag:Thought Leadership Tag:Brand

Is your marketing organization right for an in-house agency?

Dec 10
Tag:Strategy Tag:Talent

Despite pandemic challenges, the future of marketing is bright

Jun 09
Tag:Strategy Tag:Brand

Billions of tweets, lots of insight: Conversation trends of 2021

Jun 02
Tag:Brand Tag:Trends

COVID-19 and a year of lessons learned: Perspectives from agency leaders

Apr 28
Tag:Thought Leadership Tag:Brand

Embracing change: How NFPs evolved their brands during COVID-19

Jan 28
Tag:NFP Tag:Brand

The Story Behind CMA’s Agency Search Initiative

Jun 25
Tag:Agency Tag:Standards

Measuring The Brand Relationship: Science, Value and Perception

Aug 09
Tag:Brand Tag:Strategy

Encouraging X-functional brand ownership

Apr 16
Tag:Brand

Why new donors need a different strategy

Mar 10
Tag:Not for Profit Tag:Strategy

Inclusive marketing: moving beyond representation to true accessibility

Mar 04
Tag:Thought Leadership Tag:Strategy

Why not-for-profits need a smarter digital strategy now more than ever

Jan 09
Tag:Not for Profit Tag:Digital Strategy

Unlocking the power of market research: NFP Council Insights

Jun 24
Tag:Not for Profit Tag:Research

Integrating brand and fundraising in nonprofits

May 27
Tag:Not for Profit Tag:Marketing

Rebranding from a nonprofit perspective

May 20
Tag:Not for Profit Tag:Marketing

Branding: A not-for-profit perspective

May 08
Tag:Not for Profit Tag:Marketing

AI’s transformative power in marketing

Jul 05
Tag:Marketers Tag:Thought Leadership

How charities can utilize emergency campaigns

Jun 12
Tag:Not for Profit Tag:Thought Leadership

NFP Council’s summer 2023 reading list

May 12
Tag:Marketers Tag:NFP

Competition versus collaboration

Feb 16

Examining quiet quitting in the NFP sector

Dec 28
Tag:Talent Tag:Thought Leadership Tag:NFP

Effective collaboration with diverse stakeholders: lessons learned

Sep 23
Tag:Thought Leadership Tag:NFP

The importance of collaboration: continued

Sep 08
Tag:Thought Leadership Tag:NFP

Effective collaboration with diverse stakeholders

Aug 29
Tag:Thought Leadership Tag:NFP

Reflecting the communities we serve

Jul 21
Tag:Thought Leadership Tag:NFP

Strategic use of research in NFP marketing

Jun 10
Tag:Thought Leadership Tag:NFP

What’s on the minds of NFP and social sector marketers?

Feb 15
Tag:Thought Leadership

Communicating and measuring impact

Jul 21

Driving success through partnerships: Marketing and sustainable development

Jun 17
Tag:CSR Tag:Strategy

How Sun Life is leveraging the UN Sustainable Development Goals

May 26
Tag:CSR Tag:Strategy

The UN Sustainable Development Goals: An introduction for marketers

May 12
Tag:Strategy Tag:CSR

The role of marketing in legacy giving

Apr 22

Unexpected partnerships lead to spectacular results

Jan 05
Tag:NFP Tag:Strategy

Fighting poverty amidst coronavirus requires unity for recovery

Aug 14
Tag:NFP Tag:Strategy

How do you reach consumers and donors during a pandemic?

May 27
Tag:NFP Tag:Brand

Taking a look at cause marketing: Principles and keys to success

May 21
Tag:Strategy Tag:NFP

How an art museum became a challenger brand

Feb 13
Tag:NFP Tag:Brand

Measuring Impact and Social Return on Investment

Feb 28
Tag:NFP Tag:Insights

How can partnerships be showcased through experiences?

Nov 22
Tag:Strategy Tag:NFP

How to Adopt Segmentation for Your Customer Journey: A Primer for NFPs

Jun 27
Tag:CX Tag:NFP

Constituent Experience: Progress vs Perfection

Apr 03
Tag:NFP Tag:CX

Innovation in NFP sector an oxymoron?

Feb 06
Tag:NFP Tag:Strategy

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