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Author
Howard Lichtman
Partner, Ethnicity Multicultural Marketing Inc.
Take control of your marketing career
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Articles Authored by me
Brand
Culturally relevant advertising: Why it adds value and grows sales
Nov 15
Customer Experience
Immigration is a growth strategy for government. So it should be for your business
Jul 30
Articles Authored by me as Council member
Cannes you have your Lion and eat it too?
Apr 16
Humour in creative campaigns
Mar 15
Insights
Creative opportunities in the age of streaming
May 17
Insights
Is your creative team thriving in a hybrid world?
Mar 24
Highlights from CES 2023
Jan 19
Brand
Insights
The art and science of creativity: Part 3
Oct 11
DEI
A roadmap for the industry to mitigate bias in advertising
Oct 04
Insights
The art and science of creativity: Part 2
Sep 28
Insights
The art and science of creativity: three points of view
Sep 15
Media
How updates to privacy can re-fuel the art of creativity
Jan 24
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