Kelly Cranston

Director, Sponsorship Marketing, Visa Canada Corporation

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AI Adoption by Canadian companies

Actionable Steps
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Articles Authored by me

Sponsorship marketing: Evaluation and measurement

Apr 24
Tag:Sponsorship Tag:Thought Leadership

Articles Authored by me as Council member

The untapped potential of investing in women’s professional sport in Canada

Dec 05
Tag:Sponsorship Tag:Strategy

Do sports fans care about women’s sports?

Jul 19
Tag:Thought Leadershhip Tag:Sponsorship

Sponsorship during an economic downturn

Jul 26
Tag:Sponsorship

Sponsorship marketing: Evaluation and measurement

Apr 24
Tag:Sponsorship Tag:Thought Leadership

What social purpose means for brands

Aug 16
Tag:Thought Leadership Tag:Brand

Who is responsible for building whose brand?

Jun 22
Tag:Thought Leadership Tag:Sponsorship

Corporate trade and sponsorship ROI

Feb 28

Whitepaper: Tools and tips for sponsorship effectiveness

Mar 11
Tag:Strategy Tag:Brand

Cause sponsorship and COVID-19: From the what to the why

Dec 16
Tag:Thought Leadership Tag:Sponsorship

Navigating sponsorships in times of uncertainty: Lessons learned from COVID-19

Oct 22
Tag:Sponsorship

Lead your marketing career: Truths, myths, and strategies

Dec 17
Tag:Talent Tag:Professional Development

Upskilling for marketers: Future-proofing talent

Jan 03
Tag:Professional Development Tag:Talent

Balancing act: Navigating the hybrid work model transformation

Sep 13
Tag:Thought Leadership Tag:Talent

AI impact on hiring, talent, skills and roles

Jul 13
Tag:ai Tag:Marketing Talent

Attracting diverse talent

May 01
Tag:Talent Tag:Thought Leadership

Staying ahead of offer rejections

Oct 25
Tag:Thought Leadership Tag:Talent

Return to the office: The leadership story

May 23
Tag:Thought Leadership Tag:Talent

Virtual marketing interviews: Tips for candidates and hiring managers

Feb 25
Tag:Talent

The untapped potential of investing in women’s professional sport in Canada

Dec 05
Tag:Sponsorship Tag:Strategy

Do sports fans care about women’s sports?

Jul 19
Tag:Thought Leadershhip Tag:Sponsorship

Sponsorship during an economic downturn

Jul 26
Tag:Sponsorship

Sponsorship marketing: Evaluation and measurement

Apr 24
Tag:Sponsorship Tag:Thought Leadership

What social purpose means for brands

Aug 16
Tag:Thought Leadership Tag:Brand

Who is responsible for building whose brand?

Jun 22
Tag:Thought Leadership Tag:Sponsorship

Corporate trade and sponsorship ROI

Feb 28

Whitepaper: Tools and tips for sponsorship effectiveness

Mar 11
Tag:Strategy Tag:Brand

Cause sponsorship and COVID-19: From the what to the why

Dec 16
Tag:Thought Leadership Tag:Sponsorship

Navigating sponsorships in times of uncertainty: Lessons learned from COVID-19

Oct 22
Tag:Sponsorship

The untapped potential of investing in women’s professional sport in Canada

Dec 05
Tag:Sponsorship Tag:Strategy

Do sports fans care about women’s sports?

Jul 19
Tag:Thought Leadershhip Tag:Sponsorship

Sponsorship during an economic downturn

Jul 26
Tag:Sponsorship

Sponsorship marketing: Evaluation and measurement

Apr 24
Tag:Sponsorship Tag:Thought Leadership

What social purpose means for brands

Aug 16
Tag:Thought Leadership Tag:Brand

Who is responsible for building whose brand?

Jun 22
Tag:Thought Leadership Tag:Sponsorship

Corporate trade and sponsorship ROI

Feb 28

Whitepaper: Tools and tips for sponsorship effectiveness

Mar 11
Tag:Strategy Tag:Brand

Cause sponsorship and COVID-19: From the what to the why

Dec 16
Tag:Thought Leadership Tag:Sponsorship

Navigating sponsorships in times of uncertainty: Lessons learned from COVID-19

Oct 22
Tag:Sponsorship

Major Sponsors

  • canada post
  • CIBC-800x450
  • Microsoft-2023