The CMA announces Jonah Berger, new Vancouver event, and more, as part of CMA Marketing Week 2025

The week of in-person and virtual events will feature a keynote from bestselling author Jonah Berger, expert insights, networking and professional development.

TORONTO, March 20, 2025 – Today, the Canadian Marketing Association (CMA) announces its second national CMA Marketing Week, which will take place from May 5-9, 2025. This year’s agenda features a keynote by international bestselling author Jonah Berger, Wharton School marketing professor and world-renowned expert on change, influence and how products and ideas catch on. In addition, there will be perspectives from more than 35 industry thought leaders.

The week will include in-person events in Toronto and Vancouver, virtual programming and free learning and networking opportunities. Sessions will explore key industry challenges, evolving Canadian consumer trends and strategies marketers can use to drive business impact.

“Marketers are at the forefront of change, influencing business growth and driving innovation,” said Alison Simpson, president and CEO of the CMA. “The week will help futureproof professionals across Canada by providing industry-leading insights and meaningful conversations on how to adapt, thrive and lead in this evolving landscape. Whether it’s leveraging AI, navigating shifts in consumer behaviour or tackling EDI in marketing, CMA Marketing Week will deliver practical takeaways, deep insights and the connections needed to drive real business impact.”

Throughout the week, the CMA will be offering unique, future-focused programming to enable marketers to learn, network, influence and engage with industry professionals. The programs being offered include:

• Marketing Week Kick-off: Exclusively for the Brave presented by NP Digital and CMA Connect Live – Monday, May 5: Join the CMA’s president and CEO, Alison Simpson and co-founder of NP Digital, Neil Patel to discuss The Future of Branding at TIFF Lightbox.
• CMA Marketing Week Vancouver presented by Ipsos – Monday, May 5: Taking place at the Fairmont Waterfront in Vancouver, Ipsos and the CMA will announce the 2024 Most Loved Brands in B.C., featuring Kim Short, senior vice-president at Ipsos and Julie-Christine Marchand, vice-president at Ipsos.
• CMAinclusion – Tuesday, May 6: The CMA will host discussions on the ongoing importance of equity, diversity and inclusion (EDI) in shaping the future of marketing in Canada, featuring Fenton Jagdeo Jr., advocate for radical curiosity.
• CMAfutureproof presented by Roku Canada – Wednesday, May 7: This in-person event at Daniels Spectrum will explore how marketers can futureproof their strategies using new technologies, data-driven insights and emerging trends. Jonah Berger, innovation and disruption expert, will be a featured keynote speaker. CMA members can access special early bird pricing of $25 until April 25.
• CMA Thought Leadership Panels: The Future for Brands – Thursday, May 8: The CMA will host virtual thought leadership discussion panels during the day, on topics including storytelling, brand and business, and maintaining customer facing systems. These panels will cover key industry challenges, emerging trends and ways marketers can position themselves for success in a rapidly evolving business environment.

Other programming

CMA Marketing Week will also feature a series of free professional development opportunities, designed to help marketers strengthen their skills and stay on top of the latest industry trends. On May 5 and 6, the CMA will host virtual micro-classes on generative AI, led by Karla Congson, CEO at agentiiv and Dave Burnett, CEO at AOK Marketing. These sessions are free for CMA members and will provide practical insights on how AI can enhance efficiency, creativity and decision-making in marketing.

Additional speakers and events will be announced in the coming weeks.

A growing impact

The first CMA Marketing Week in 2024 attracted almost 2,000 registrants from across Canada, both in-person and virtually. With expanded programming and more opportunities for professional development, this year’s event is set to reach an even wider audience and provide deeper engagement opportunities for Canada’s marketing community.

“Attending CMA Marketing Week is a chance to engage with top industry leaders, gain fresh insight and strengthen professional connections,” Simpson added. “With an expanded lineup of speakers and forums, this year’s week of events will help marketers build their expertise and be well prepared for the future.”

With the exception of CMAfutureproof, all CMA Marketing Week events are free for CMA members.

To register for CMA Marketing Week activities, please visit: https://thecma.ca/cma-marketing-week.  

About the Canadian Marketing Association

The CMA is the voice of marketing in Canada and our purpose is to champion marketing’s powerful impact. We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.  
  
We provide opportunities for our members from coast to coast to develop professionally, to contribute to marketing thought leadership, to build strong networks, and to strengthen the regulatory climate for business success. Our Chartered Marketer (CM) designation signifies that recipients are highly qualified and up to date with best practices, as reflected in the Canadian Marketing Code of Ethics and Standards. We represent virtually all of Canada's major business sectors, and all marketing disciplines, channels and technologies. Our Consumer Centre helps Canadians better understand their rights and obligations. For more information, visit thecma.ca.