Darrick Li

Managing Director, Standard Media Index

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Darrick has 13 years of measurement, marketing and media experience. Prior to SMI, Darrick held a senior role at Comscore, working with the leading agencies, publishers and marketers in the digital media and advertising industry. His unwavering work ethic and ambition to become a great storyteller led him to be a part of the Marketing faculty at Seneca College in Toronto, teaching in the Social Media graduate program. In his current role at SMI, he oversees the Canadian operation across partnerships, product, business development, and client service.

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