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Author
Smita Challu Tulsani
Global MarTech Portfolio & AI Strategy Head, World Vision Canada
Articles Authored by me
AI
Future of AI: The shift from artificial intelligence (AI) to extended intelligence (XI)
Feb 19
AI
Scaling AI for good – A blueprint for impact
Jul 12
Customer Experience
Entering the era of human experience
Mar 03
Articles Authored by me as Council member
Customer Experience
From vision to value: lessons from building a customer strategy and CX function
Jun 16
Customer Experience
Coalition 2.0: Why linked loyalty beats standalone points in Canada
Mar 17
Customer Experience
Customer listening paths: Explicit, implicit and algorithmic
Sep 10
Customer Experience
How CSR drives CX
Jun 25
Customer Experience
Driving loyalty through better CX
May 29
The role of AI in customer experience in the retail industry
Aug 06
Customer Experience
The evolution of CX
May 03
Customer Experience
Knowing when to exceed customer expectations
Jan 15
Customer Experience
Personalization at scale
Oct 05
Customer Experience
Spotlight on omnichannel experience, Part 3
Aug 18
Customer Experience
Spotlight on omnichannel experience, Part 2
Aug 11
Customer Experience
Spotlight on omnichannel experience, Part 1
Aug 03
Customer Experience
Becoming a customer-first company
Jun 26
Customer Experience
The power of CX measurement
Jun 19
Customer Experience
Embracing ChatGPT and AI for CX
Apr 21
Customer Experience
Entering the era of human experience
Mar 03
Customer Experience
How organizational design can impact employee experience
Jul 29
Customer Experience
The elevated role of employee experience
Jul 11
Customer Experience
How customer and employee experience work together
Jun 27
Customer Experience
The impact of today’s trends on customer experience
Apr 01
Customer Experience
The evolution of NPS 3.0
Jan 13
Customer Experience
Why ROI of CX is critical for business growth
Jan 12
Customer Experience
Creating a customer journey with a sense of discovery and connection
Sep 15
Customer Experience
The year that changed CX forever, for the better
Jul 05
Customer Experience
Getting real about CX + EX
Jun 10
Customer Experience
Creating a customer journey with function and emotion
Mar 24
Brand
Customer Experience
Disruptors vs Incumbents: The Driving Force of Customer Experience Innovation
Feb 06
Customer Experience
Customer Experience: As Simple as One-Two-Three?
Jan 15
Customer Experience
Fundamental Change Required to Improve Customer Experience
Oct 31
Customer Experience
CX Design Across High & Low Involvement Options: An Interview with Cineplex (Blog 3 of 3)
Sep 23
CX Design Across High & Low Involvement Options: An Interview with DAVIDsTEA (Blog 2 of 3)
Sep 05
CX Design Across High & Low Involvement Options: Interview with Walmart (Blog 1 of 3)
Aug 14
Brand
Insights
Customer Experience
Is CX Directly Linked to Business Strategy? CX Strategy Series, Blogpost 3
Jul 18
Insights
Customer Experience
Is CX Directly Linked to Business Strategy? CX Strategy Series, Blogpost 2
Jun 12
Customer Experience
Brand
Is Customer Experience Directly Linked to Business Strategy?
Apr 25
Brand
Insights
Customer Experience
Customer Experience: Lack of Organizational Culture
Dec 13
Brand
Insights
Customer Experience
Martech
Customer Journey Mapping: Tips and Principles
Jan 03
Insights
Customer Experience
Media
Brand
How digital is reshaping the traditional retail flyer experience
Jul 12
Customer Experience
Communication and Execution are foundational to CX delivery
Jun 21
How Wi-Fi Marketing Increases Loyalty, Sales and Insights in Customer Behaviour
Jun 07
How Augmented Reality is poised to rock our Marketing world
May 10
Brand
Customer Experience
Defining ‘high-value’ services
Jun 04
Brand
Insights
Customer Experience
Customer experience: Change is good…you go first!
May 08
Customer Experience
From vision to value: lessons from building a customer strategy and CX function
Jun 16
Customer Experience
Coalition 2.0: Why linked loyalty beats standalone points in Canada
Mar 17
Customer Experience
Customer listening paths: Explicit, implicit and algorithmic
Sep 10
Customer Experience
How CSR drives CX
Jun 25
Customer Experience
Driving loyalty through better CX
May 29
The role of AI in customer experience in the retail industry
Aug 06
Customer Experience
The evolution of CX
May 03
Customer Experience
Knowing when to exceed customer expectations
Jan 15
Customer Experience
Personalization at scale
Oct 05
Customer Experience
Spotlight on omnichannel experience, Part 3
Aug 18
Customer Experience
Spotlight on omnichannel experience, Part 2
Aug 11
Customer Experience
Spotlight on omnichannel experience, Part 1
Aug 03
Customer Experience
Becoming a customer-first company
Jun 26
Customer Experience
The power of CX measurement
Jun 19
Customer Experience
Embracing ChatGPT and AI for CX
Apr 21
Customer Experience
Entering the era of human experience
Mar 03
Customer Experience
How organizational design can impact employee experience
Jul 29
Customer Experience
The elevated role of employee experience
Jul 11
Customer Experience
How customer and employee experience work together
Jun 27
Customer Experience
The impact of today’s trends on customer experience
Apr 01
Customer Experience
The evolution of NPS 3.0
Jan 13
Customer Experience
Why ROI of CX is critical for business growth
Jan 12
Customer Experience
Creating a customer journey with a sense of discovery and connection
Sep 15
Customer Experience
The year that changed CX forever, for the better
Jul 05
Customer Experience
Getting real about CX + EX
Jun 10
Customer Experience
Creating a customer journey with function and emotion
Mar 24
Brand
Customer Experience
Disruptors vs Incumbents: The Driving Force of Customer Experience Innovation
Feb 06
Customer Experience
Customer Experience: As Simple as One-Two-Three?
Jan 15
Customer Experience
Fundamental Change Required to Improve Customer Experience
Oct 31
Customer Experience
CX Design Across High & Low Involvement Options: An Interview with Cineplex (Blog 3 of 3)
Sep 23
CX Design Across High & Low Involvement Options: An Interview with DAVIDsTEA (Blog 2 of 3)
Sep 05
CX Design Across High & Low Involvement Options: Interview with Walmart (Blog 1 of 3)
Aug 14
Brand
Insights
Customer Experience
Is CX Directly Linked to Business Strategy? CX Strategy Series, Blogpost 3
Jul 18
Insights
Customer Experience
Is CX Directly Linked to Business Strategy? CX Strategy Series, Blogpost 2
Jun 12
Customer Experience
Brand
Is Customer Experience Directly Linked to Business Strategy?
Apr 25
Brand
Insights
Customer Experience
Customer Experience: Lack of Organizational Culture
Dec 13
Brand
Insights
Customer Experience
Martech
Customer Journey Mapping: Tips and Principles
Jan 03
Insights
Customer Experience
Media
Brand
How digital is reshaping the traditional retail flyer experience
Jul 12
Customer Experience
Communication and Execution are foundational to CX delivery
Jun 21
How Wi-Fi Marketing Increases Loyalty, Sales and Insights in Customer Behaviour
Jun 07
How Augmented Reality is poised to rock our Marketing world
May 10
Brand
Customer Experience
Defining ‘high-value’ services
Jun 04
Brand
Insights
Customer Experience
Customer experience: Change is good…you go first!
May 08
AI
POV: A strategic approach for AI in business
Jun 02
AI
Playbooks to accelerate your AI journey
Dec 16
Media
AI
It’s Time to Get More Serious about AI! | Part 3
Aug 28
AI
Master AI in marketing: Your guide to the CMA's mastery playbook series
Aug 26
AI
It’s Time to Get More Serious about AI! | Part 2
Aug 21
AI
It’s Time to Get More Serious about AI!
Aug 14
AI
Why I'm a data-centric marketer (and why it matters more than ever in the age of AI)
Jul 09
AI
From passive tools to proactive partners: What Google’s Gemini era means for modern marketers
Jun 13
AI
Open source AI as a catalyst for business growth: A marketing perspective
May 12
AI
CMA launches AI mastery series for marketers
Apr 03
AI
Rise of the reasoning models: What marketers need to know
Mar 17
AI
Future of AI: The shift from artificial intelligence (AI) to extended intelligence (XI)
Feb 19
AI
Reimagining brand safety: How AI redefines trust in the digital age
Jan 15
AI
Are you ready to market to machines?
Nov 20
AI
AI agents: A new interaction model for marketing
Oct 22
AI
Navigating the AI-ML landscape: Risk management in the age of Artificial Intelligence
Oct 16
AI
Elevating customer experience with AI: A practical guide for Canadian marketing professionals
Sep 06
AI
The reality of AI adoption in marketing by Canadian companies
Aug 12
AI
Scaling AI for good – A blueprint for impact
Jul 12
AI
How AI is infusing empathy into digital CX
Jan 08
AI
The momentum and opportunity of AI for marketers
Dec 01
AI
Mastering personalization in marketing with AI
Oct 31
AI
Harnessing predictive analytics in the age of AI
Sep 18
AI
Setting the Stage: A new series on AI-related considerations for marketers
Jul 25
Customer Experience
From vision to value: lessons from building a customer strategy and CX function
Jun 16
Customer Experience
Coalition 2.0: Why linked loyalty beats standalone points in Canada
Mar 17
Customer Experience
Customer listening paths: Explicit, implicit and algorithmic
Sep 10
Customer Experience
How CSR drives CX
Jun 25
Customer Experience
Driving loyalty through better CX
May 29
The role of AI in customer experience in the retail industry
Aug 06
Customer Experience
The evolution of CX
May 03
Customer Experience
Knowing when to exceed customer expectations
Jan 15
Customer Experience
Personalization at scale
Oct 05
Customer Experience
Spotlight on omnichannel experience, Part 3
Aug 18
Customer Experience
Spotlight on omnichannel experience, Part 2
Aug 11
Customer Experience
Spotlight on omnichannel experience, Part 1
Aug 03
Customer Experience
Becoming a customer-first company
Jun 26
Customer Experience
The power of CX measurement
Jun 19
Customer Experience
Embracing ChatGPT and AI for CX
Apr 21
Customer Experience
Entering the era of human experience
Mar 03
Customer Experience
How organizational design can impact employee experience
Jul 29
Customer Experience
The elevated role of employee experience
Jul 11
Customer Experience
How customer and employee experience work together
Jun 27
Customer Experience
The impact of today’s trends on customer experience
Apr 01
Customer Experience
The evolution of NPS 3.0
Jan 13
Customer Experience
Why ROI of CX is critical for business growth
Jan 12
Customer Experience
Creating a customer journey with a sense of discovery and connection
Sep 15
Customer Experience
The year that changed CX forever, for the better
Jul 05
Customer Experience
Getting real about CX + EX
Jun 10
Customer Experience
Creating a customer journey with function and emotion
Mar 24
Brand
Customer Experience
Disruptors vs Incumbents: The Driving Force of Customer Experience Innovation
Feb 06
Customer Experience
Customer Experience: As Simple as One-Two-Three?
Jan 15
Customer Experience
Fundamental Change Required to Improve Customer Experience
Oct 31
Customer Experience
CX Design Across High & Low Involvement Options: An Interview with Cineplex (Blog 3 of 3)
Sep 23
CX Design Across High & Low Involvement Options: An Interview with DAVIDsTEA (Blog 2 of 3)
Sep 05
CX Design Across High & Low Involvement Options: Interview with Walmart (Blog 1 of 3)
Aug 14
Brand
Insights
Customer Experience
Is CX Directly Linked to Business Strategy? CX Strategy Series, Blogpost 3
Jul 18
Insights
Customer Experience
Is CX Directly Linked to Business Strategy? CX Strategy Series, Blogpost 2
Jun 12
Customer Experience
Brand
Is Customer Experience Directly Linked to Business Strategy?
Apr 25
Brand
Insights
Customer Experience
Customer Experience: Lack of Organizational Culture
Dec 13
Brand
Insights
Customer Experience
Martech
Customer Journey Mapping: Tips and Principles
Jan 03
Insights
Customer Experience
Media
Brand
How digital is reshaping the traditional retail flyer experience
Jul 12
Customer Experience
Communication and Execution are foundational to CX delivery
Jun 21
How Wi-Fi Marketing Increases Loyalty, Sales and Insights in Customer Behaviour
Jun 07
How Augmented Reality is poised to rock our Marketing world
May 10
Brand
Customer Experience
Defining ‘high-value’ services
Jun 04
Brand
Insights
Customer Experience
Customer experience: Change is good…you go first!
May 08
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