Statement: CMA supports efforts to eliminate hate on social platforms

Standing together against hate is universal and necessary. As the voice of the marketing profession in Canada, the Canadian Marketing Association (CMA) strongly supports brands who use their influence to affect positive social change.

In response to the recent advertising boycott in Canada and the U.S., the CMA has initiated a conversation with Facebook to reinforce the need to advance and implement meaningful solutions to eliminate hate speech, incitement and misinformation.  We have offered to help Facebook implement necessary platform changes in Canada to eliminate hate speech that divides people, contributes to racism and violence and undermines democracy.

Marketing is a strategic driver of business success.  As marketing professionals, we are all committed to pursuing our goals with respect and dignity. Our customers expect it. Our brands rely on it.