Ersegun Kocoglu

Product Marketing Executive, Market Me Canada Inc.

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AI Adoption by Canadian companies

Actionable Steps
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Articles Authored by me

Elevating customer experience with AI: A practical guide for Canadian marketing professionals

Sep 06
Tag:ai Tag:CX Tag:Innovation

Harnessing predictive analytics in the age of AI

Sep 18
Tag:Analytics Tag:ai

Using customer data responsibly

Feb 01
Tag:Thought Leadership Tag:Insights

Utilizing artificial intelligence for customer journeys

Dec 28
Tag:Consumers Tag:Thought Leadership

Leveraging AI for Marketing Insights

Feb 17
Tag:Insights Tag:Martech

Enhance Customer Experience with the Internet of Things

Aug 21
Tag:Insights Tag:CX

Articles Authored by me as Council member

The rise of the privacy-first consumer: Building trust with zero-party data

Jun 10
Tag:Privacy Tag:Thought Leadership

Navigating the flux: Canada’s changing demographic landscape

Apr 26
Tag:Insights Tag:Strategy

Advice for marketers from the CMA Insights Council

Feb 29
Tag:Thought Leadership Tag:Insights

Six tips for achieving your 2024 goals with consumer insights

Feb 20
Tag:Thought Leadership Tag:Insights

Unpacking consumer trends for future-ready marketing

Dec 08
Tag:Trends Tag:Consumers

Inflation trends this holiday season

Oct 27
Tag:Consumers Tag:Thought Leadership

Unveiling the human side of business

Aug 09
Tag:Thought Leadership Tag:Insights

Using customer data responsibly

Feb 01
Tag:Thought Leadership Tag:Insights

Diversity and multiculturalism in insights and analytics

Mar 24
Tag:Thought Leadership Tag:Insights

Utilizing artificial intelligence for customer journeys

Dec 28
Tag:Consumers Tag:Thought Leadership

Integrating analytics and research

Jul 28
Tag:Thought Leadership Tag:Analytics

How to build your analytics dream team

Jul 14
Tag:Analytics Tag:Insights

Leveraging AI for Marketing Insights

Feb 17
Tag:Insights Tag:Martech

Navigating human insights during a pandemic: Perspectives from CPG and research

Jan 06
Tag:Martech Tag:Insights

Automation: Making consumer research possible in hours, not weeks

Mar 11
Tag:Digital Tag:Martech

Weekend Reading List: CMA Insights Council Content Round-Up

Feb 20
Tag:Insights Tag:Trends

Insights and Analytics Trends for 2020

Jan 08
Tag:Insights Tag:Digital Analytics

Enhance Customer Experience with the Internet of Things

Aug 21
Tag:Insights Tag:CX

Data & Analytics Round-Up from CMA’s Insights Council #11

May 01
Tag:Insights Tag:Trends

Data & Analytics Round-Up from CMA’s Insights Council #10

Jan 31
Tag:Insights Tag:Trends

2019 Hot Topics in Data & Insights: What Marketers Need to Know

Jan 15
Tag:Insights Tag:Martech

Data & Analytics Round-Up from CMA’s Insights Council #9

Dec 05
Tag:Insights Tag:Trends

Best Practices in Marketing: Collecting, Using and Protecting Personal Data

Nov 22
Tag:Insights Tag:Privacy

Creating Insight from Data that is Actionable – Are Machine Learning and AI the Answer?

Mar 13
Tag:Insights Tag:Digital Analytics

Data & Analytics Bi-Monthly Round-Up from CMA’s Analytics Council #5

Dec 14
Tag:Insights Tag:Trends

Analytics Priorities for 2018: Informing Decisions, Achieving Results

Dec 13
Tag:Strategy Tag:Insights

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #3

Apr 07
Tag:Insights Tag:Trends

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #2

Mar 02
Tag:Insights Tag:Trends

Data Philanthropy: using analytics skills to make a difference in our communities

Feb 01
Tag:Insights

Curated Content from CMA’s Customer Insights & Analytics Council

Jun 27
Tag:Insights Tag:Trends

Marketing analytics: Making $ense of it all

Jul 07
Tag:Digital Analytics Tag:Insights

CMA Analytics Council 'food for thought'

Jun 10
Tag:Insights Tag:Digital Strategy

The rise of the privacy-first consumer: Building trust with zero-party data

Jun 10
Tag:Privacy Tag:Thought Leadership

Navigating the flux: Canada’s changing demographic landscape

Apr 26
Tag:Insights Tag:Strategy

Advice for marketers from the CMA Insights Council

Feb 29
Tag:Thought Leadership Tag:Insights

Six tips for achieving your 2024 goals with consumer insights

Feb 20
Tag:Thought Leadership Tag:Insights

Unpacking consumer trends for future-ready marketing

Dec 08
Tag:Trends Tag:Consumers

Inflation trends this holiday season

Oct 27
Tag:Consumers Tag:Thought Leadership

Unveiling the human side of business

Aug 09
Tag:Thought Leadership Tag:Insights

Using customer data responsibly

Feb 01
Tag:Thought Leadership Tag:Insights

Diversity and multiculturalism in insights and analytics

Mar 24
Tag:Thought Leadership Tag:Insights

Utilizing artificial intelligence for customer journeys

Dec 28
Tag:Consumers Tag:Thought Leadership

Integrating analytics and research

Jul 28
Tag:Thought Leadership Tag:Analytics

How to build your analytics dream team

Jul 14
Tag:Analytics Tag:Insights

Leveraging AI for Marketing Insights

Feb 17
Tag:Insights Tag:Martech

Navigating human insights during a pandemic: Perspectives from CPG and research

Jan 06
Tag:Martech Tag:Insights

Automation: Making consumer research possible in hours, not weeks

Mar 11
Tag:Digital Tag:Martech

Weekend Reading List: CMA Insights Council Content Round-Up

Feb 20
Tag:Insights Tag:Trends

Insights and Analytics Trends for 2020

Jan 08
Tag:Insights Tag:Digital Analytics

Enhance Customer Experience with the Internet of Things

Aug 21
Tag:Insights Tag:CX

Data & Analytics Round-Up from CMA’s Insights Council #11

May 01
Tag:Insights Tag:Trends

Data & Analytics Round-Up from CMA’s Insights Council #10

Jan 31
Tag:Insights Tag:Trends

2019 Hot Topics in Data & Insights: What Marketers Need to Know

Jan 15
Tag:Insights Tag:Martech

Data & Analytics Round-Up from CMA’s Insights Council #9

Dec 05
Tag:Insights Tag:Trends

Best Practices in Marketing: Collecting, Using and Protecting Personal Data

Nov 22
Tag:Insights Tag:Privacy

Creating Insight from Data that is Actionable – Are Machine Learning and AI the Answer?

Mar 13
Tag:Insights Tag:Digital Analytics

Data & Analytics Bi-Monthly Round-Up from CMA’s Analytics Council #5

Dec 14
Tag:Insights Tag:Trends

Analytics Priorities for 2018: Informing Decisions, Achieving Results

Dec 13
Tag:Strategy Tag:Insights

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #3

Apr 07
Tag:Insights Tag:Trends

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #2

Mar 02
Tag:Insights Tag:Trends

Data Philanthropy: using analytics skills to make a difference in our communities

Feb 01
Tag:Insights

Curated Content from CMA’s Customer Insights & Analytics Council

Jun 27
Tag:Insights Tag:Trends

Marketing analytics: Making $ense of it all

Jul 07
Tag:Digital Analytics Tag:Insights

CMA Analytics Council 'food for thought'

Jun 10
Tag:Insights Tag:Digital Strategy

The rise of the privacy-first consumer: Building trust with zero-party data

Jun 10
Tag:Privacy Tag:Thought Leadership

Navigating the flux: Canada’s changing demographic landscape

Apr 26
Tag:Insights Tag:Strategy

Advice for marketers from the CMA Insights Council

Feb 29
Tag:Thought Leadership Tag:Insights

Six tips for achieving your 2024 goals with consumer insights

Feb 20
Tag:Thought Leadership Tag:Insights

Unpacking consumer trends for future-ready marketing

Dec 08
Tag:Trends Tag:Consumers

Inflation trends this holiday season

Oct 27
Tag:Consumers Tag:Thought Leadership

Unveiling the human side of business

Aug 09
Tag:Thought Leadership Tag:Insights

Using customer data responsibly

Feb 01
Tag:Thought Leadership Tag:Insights

Diversity and multiculturalism in insights and analytics

Mar 24
Tag:Thought Leadership Tag:Insights

Utilizing artificial intelligence for customer journeys

Dec 28
Tag:Consumers Tag:Thought Leadership

Integrating analytics and research

Jul 28
Tag:Thought Leadership Tag:Analytics

How to build your analytics dream team

Jul 14
Tag:Analytics Tag:Insights

Leveraging AI for Marketing Insights

Feb 17
Tag:Insights Tag:Martech

Navigating human insights during a pandemic: Perspectives from CPG and research

Jan 06
Tag:Martech Tag:Insights

Automation: Making consumer research possible in hours, not weeks

Mar 11
Tag:Digital Tag:Martech

Weekend Reading List: CMA Insights Council Content Round-Up

Feb 20
Tag:Insights Tag:Trends

Insights and Analytics Trends for 2020

Jan 08
Tag:Insights Tag:Digital Analytics

Enhance Customer Experience with the Internet of Things

Aug 21
Tag:Insights Tag:CX

Data & Analytics Round-Up from CMA’s Insights Council #11

May 01
Tag:Insights Tag:Trends

Data & Analytics Round-Up from CMA’s Insights Council #10

Jan 31
Tag:Insights Tag:Trends

2019 Hot Topics in Data & Insights: What Marketers Need to Know

Jan 15
Tag:Insights Tag:Martech

Data & Analytics Round-Up from CMA’s Insights Council #9

Dec 05
Tag:Insights Tag:Trends

Best Practices in Marketing: Collecting, Using and Protecting Personal Data

Nov 22
Tag:Insights Tag:Privacy

Creating Insight from Data that is Actionable – Are Machine Learning and AI the Answer?

Mar 13
Tag:Insights Tag:Digital Analytics

Data & Analytics Bi-Monthly Round-Up from CMA’s Analytics Council #5

Dec 14
Tag:Insights Tag:Trends

Analytics Priorities for 2018: Informing Decisions, Achieving Results

Dec 13
Tag:Strategy Tag:Insights

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #3

Apr 07
Tag:Insights Tag:Trends

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #2

Mar 02
Tag:Insights Tag:Trends

Data Philanthropy: using analytics skills to make a difference in our communities

Feb 01
Tag:Insights

Curated Content from CMA’s Customer Insights & Analytics Council

Jun 27
Tag:Insights Tag:Trends

Marketing analytics: Making $ense of it all

Jul 07
Tag:Digital Analytics Tag:Insights

CMA Analytics Council 'food for thought'

Jun 10
Tag:Insights Tag:Digital Strategy

Are you ready to market to machines?

Nov 20
Tag:ai

AI agents: A new interaction model for marketing

Oct 22
Tag:ai

Navigating the AI-ML landscape: Risk management in the age of Artificial Intelligence

Oct 16
Tag:ai

Elevating customer experience with AI: A practical guide for Canadian marketing professionals

Sep 06
Tag:ai Tag:CX Tag:Innovation

The reality of AI adoption in marketing by Canadian companies

Aug 12
Tag:ai Tag:Innovation

Scaling AI for good – A blueprint for impact

Jul 12
Tag:ai Tag:Thought Leadership

How AI is infusing empathy into digital CX

Jan 08
Tag:CX Tag:ai

The momentum and opportunity of AI for marketers

Dec 01
Tag:ai

Mastering personalization in marketing with AI

Oct 31
Tag:Personalization Tag:ai

Harnessing predictive analytics in the age of AI

Sep 18
Tag:Analytics Tag:ai

Setting the Stage: A new series on AI-related considerations for marketers

Jul 25
Tag:Thought Leadership Tag:ai

The rise of the privacy-first consumer: Building trust with zero-party data

Jun 10
Tag:Privacy Tag:Thought Leadership

Navigating the flux: Canada’s changing demographic landscape

Apr 26
Tag:Insights Tag:Strategy

Advice for marketers from the CMA Insights Council

Feb 29
Tag:Thought Leadership Tag:Insights

Six tips for achieving your 2024 goals with consumer insights

Feb 20
Tag:Thought Leadership Tag:Insights

Unpacking consumer trends for future-ready marketing

Dec 08
Tag:Trends Tag:Consumers

Inflation trends this holiday season

Oct 27
Tag:Consumers Tag:Thought Leadership

Unveiling the human side of business

Aug 09
Tag:Thought Leadership Tag:Insights

Using customer data responsibly

Feb 01
Tag:Thought Leadership Tag:Insights

Diversity and multiculturalism in insights and analytics

Mar 24
Tag:Thought Leadership Tag:Insights

Utilizing artificial intelligence for customer journeys

Dec 28
Tag:Consumers Tag:Thought Leadership

Integrating analytics and research

Jul 28
Tag:Thought Leadership Tag:Analytics

How to build your analytics dream team

Jul 14
Tag:Analytics Tag:Insights

Leveraging AI for Marketing Insights

Feb 17
Tag:Insights Tag:Martech

Navigating human insights during a pandemic: Perspectives from CPG and research

Jan 06
Tag:Martech Tag:Insights

Automation: Making consumer research possible in hours, not weeks

Mar 11
Tag:Digital Tag:Martech

Weekend Reading List: CMA Insights Council Content Round-Up

Feb 20
Tag:Insights Tag:Trends

Insights and Analytics Trends for 2020

Jan 08
Tag:Insights Tag:Digital Analytics

Enhance Customer Experience with the Internet of Things

Aug 21
Tag:Insights Tag:CX

Data & Analytics Round-Up from CMA’s Insights Council #11

May 01
Tag:Insights Tag:Trends

Data & Analytics Round-Up from CMA’s Insights Council #10

Jan 31
Tag:Insights Tag:Trends

2019 Hot Topics in Data & Insights: What Marketers Need to Know

Jan 15
Tag:Insights Tag:Martech

Data & Analytics Round-Up from CMA’s Insights Council #9

Dec 05
Tag:Insights Tag:Trends

Best Practices in Marketing: Collecting, Using and Protecting Personal Data

Nov 22
Tag:Insights Tag:Privacy

Creating Insight from Data that is Actionable – Are Machine Learning and AI the Answer?

Mar 13
Tag:Insights Tag:Digital Analytics

Data & Analytics Bi-Monthly Round-Up from CMA’s Analytics Council #5

Dec 14
Tag:Insights Tag:Trends

Analytics Priorities for 2018: Informing Decisions, Achieving Results

Dec 13
Tag:Strategy Tag:Insights

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #3

Apr 07
Tag:Insights Tag:Trends

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #2

Mar 02
Tag:Insights Tag:Trends

Data Philanthropy: using analytics skills to make a difference in our communities

Feb 01
Tag:Insights

Curated Content from CMA’s Customer Insights & Analytics Council

Jun 27
Tag:Insights Tag:Trends

Marketing analytics: Making $ense of it all

Jul 07
Tag:Digital Analytics Tag:Insights

CMA Analytics Council 'food for thought'

Jun 10
Tag:Insights Tag:Digital Strategy

The rise of the privacy-first consumer: Building trust with zero-party data

Jun 10
Tag:Privacy Tag:Thought Leadership

Navigating the flux: Canada’s changing demographic landscape

Apr 26
Tag:Insights Tag:Strategy

Advice for marketers from the CMA Insights Council

Feb 29
Tag:Thought Leadership Tag:Insights

Six tips for achieving your 2024 goals with consumer insights

Feb 20
Tag:Thought Leadership Tag:Insights

Unpacking consumer trends for future-ready marketing

Dec 08
Tag:Trends Tag:Consumers

Inflation trends this holiday season

Oct 27
Tag:Consumers Tag:Thought Leadership

Unveiling the human side of business

Aug 09
Tag:Thought Leadership Tag:Insights

Using customer data responsibly

Feb 01
Tag:Thought Leadership Tag:Insights

Diversity and multiculturalism in insights and analytics

Mar 24
Tag:Thought Leadership Tag:Insights

Utilizing artificial intelligence for customer journeys

Dec 28
Tag:Consumers Tag:Thought Leadership

Integrating analytics and research

Jul 28
Tag:Thought Leadership Tag:Analytics

How to build your analytics dream team

Jul 14
Tag:Analytics Tag:Insights

Leveraging AI for Marketing Insights

Feb 17
Tag:Insights Tag:Martech

Navigating human insights during a pandemic: Perspectives from CPG and research

Jan 06
Tag:Martech Tag:Insights

Automation: Making consumer research possible in hours, not weeks

Mar 11
Tag:Digital Tag:Martech

Weekend Reading List: CMA Insights Council Content Round-Up

Feb 20
Tag:Insights Tag:Trends

Insights and Analytics Trends for 2020

Jan 08
Tag:Insights Tag:Digital Analytics

Enhance Customer Experience with the Internet of Things

Aug 21
Tag:Insights Tag:CX

Data & Analytics Round-Up from CMA’s Insights Council #11

May 01
Tag:Insights Tag:Trends

Data & Analytics Round-Up from CMA’s Insights Council #10

Jan 31
Tag:Insights Tag:Trends

2019 Hot Topics in Data & Insights: What Marketers Need to Know

Jan 15
Tag:Insights Tag:Martech

Data & Analytics Round-Up from CMA’s Insights Council #9

Dec 05
Tag:Insights Tag:Trends

Best Practices in Marketing: Collecting, Using and Protecting Personal Data

Nov 22
Tag:Insights Tag:Privacy

Creating Insight from Data that is Actionable – Are Machine Learning and AI the Answer?

Mar 13
Tag:Insights Tag:Digital Analytics

Data & Analytics Bi-Monthly Round-Up from CMA’s Analytics Council #5

Dec 14
Tag:Insights Tag:Trends

Analytics Priorities for 2018: Informing Decisions, Achieving Results

Dec 13
Tag:Strategy Tag:Insights

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #3

Apr 07
Tag:Insights Tag:Trends

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #2

Mar 02
Tag:Insights Tag:Trends

Data Philanthropy: using analytics skills to make a difference in our communities

Feb 01
Tag:Insights

Curated Content from CMA’s Customer Insights & Analytics Council

Jun 27
Tag:Insights Tag:Trends

Marketing analytics: Making $ense of it all

Jul 07
Tag:Digital Analytics Tag:Insights

CMA Analytics Council 'food for thought'

Jun 10
Tag:Insights Tag:Digital Strategy

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