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Author
Lina Ashkar
Personalization Platform and Enablement Lead, Cineplex Entertainment
Digital Services Tax
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Articles Authored by me
Adtech
Google’s shift from cookie deprecation and what it means for marketers
Jul 31
Adtech
Balancing personalization and privacy
Jul 24
Adtech
The role of CMPs in today’s changing AdTech privacy landscape
Nov 18
Articles Authored by me as Council member
Adtech
Don’t overthink how to collect first-party data. Just ask.
Aug 21
Adtech
Google’s shift from cookie deprecation and what it means for marketers
Jul 31
Adtech
Harnessing the power of loyalty programs: The intersection of retail media networks and data-driven advertising in Canada
Jun 04
Adtech
Embracing AI as more than a buzzword
Jan 22
Adtech
Opportunity on the open internet
Nov 03
Adtech
Balancing personalization and privacy
Jul 24
Adtech
Embracing AI for cross-channel attribution: A potential game changer
May 25
Adtech
Data privacy competency
May 10
Adtech
From risk to opportunity: Leveraging privacy for responsible, consumer-centric marketing
Jan 25
Adtech
Connected TV and avoiding the measurement trap
Oct 11
Adtech
Digital Performance Trends Fueling a Measurement Re-Think
Aug 03
Martech
Adtech
An adtech/martech hierarchy of needs
May 20
Adtech
Taking control of your media future
Apr 05
Adtech
A cure for adtech complexity?
Feb 23
Adtech
The role of CMPs in today’s changing AdTech privacy landscape
Nov 18
Adtech
New CMA Committee aims to unpack the changing adtech landscape
Oct 26
AI
Are you ready to market to machines?
Nov 20
AI
AI agents: A new interaction model for marketing
Oct 22
AI
Navigating the AI-ML landscape: Risk management in the age of Artificial Intelligence
Oct 16
AI
Elevating customer experience with AI: A practical guide for Canadian marketing professionals
Sep 06
AI
The reality of AI adoption in marketing by Canadian companies
Aug 12
AI
Scaling AI for good – A blueprint for impact
Jul 12
AI
How AI is infusing empathy into digital CX
Jan 08
AI
The momentum and opportunity of AI for marketers
Dec 01
AI
Mastering personalization in marketing with AI
Oct 31
AI
Harnessing predictive analytics in the age of AI
Sep 18
AI
Setting the Stage: A new series on AI-related considerations for marketers
Jul 25
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