Canadian Marketing Association announces new board appointments for 2021-22
The Canadian Marketing Association (CMA) is pleased to announce the appointment of six new directors to its board and the appointment of a vice-chair.
“I am excited to welcome six highly respected marketing leaders to the CMA board,” said Steve Mast, president and chief innovation officer, Delvinia. “They each bring significant skills and insight to support the CMA’s purpose: to embolden Canadian marketers to impact business.”
The new directors are:
VP, Marketing, Customer Strategy and 1:1 Channels
Senior VP, Marketing
Loblaw Companies Limited
Chief Brand & Customer Officer
Canadian Tire Corporation
Chief Marketing Officer, EVP, Marketing & E-commerce
Head of Global Partner Marketing
“One of the CMA’s greatest strengths is its volunteer leadership, beginning with the members of our board of directors,” said John Wiltshire, the CMA’s president and CEO. “I am looking forward to working with these outstanding new directors to integrating the fresh perspectives that they will bring to strengthening the marketing profession across the country.”
Kerri Dawson (Head of Digital as a Channel, Retail Banking and Wealth Management, HSBC) has been named vice-chair as Mast completes the second year of his two-year term as chair. She will also chair the Nominating and Governance Committee. Other board committee chairs are:
- Amanda Maltby (Canada Post) as chair of the Public Affairs Committee
- Alan Depencier (RBC) as chair of the Audit and Finance Committee
- Brent Chaters (Accenture) as chair of the Learning Committee
- Nicky Mezo (TD) as chair of the Membership Engagement Committee
The CMA is continuing its efforts towards diversity, equity, and inclusion. “Today’s announcement is an important step in that direction,” said Mast. “We recognize that we have more work to do, and we are committed to do so with vigour and transparency.
The Association is approaching mid-year in a solid financial position, with member retention tracking well above expectations. New membership continues to grow with 23 new members so far in 2021, including Wawanesa Mutual Insurance Company, Ontario Lottery and Gaming Corporation, Purple Bricks and agencies No Fixed Address and Bleublancrouge Toronto.
About the Canadian Marketing Association
The Canadian Marketing Association (CMA) strengthens marketers’ significant impact on business in Canada. We provide opportunities for our members from coast to coast to develop professionally, to contribute to marketing thought leadership, to build strong networks across all economic sectors, and to shape positions advocated by the CMA to strengthen the regulatory climate for business success. Our Chartered Marketer (CM) designation signifies that recipients are highly qualified and up to date with best practices, as reflected in the Canadian Marketing Code of Ethics and Standards.
For more information or to schedule an interview:
Shane Madill, Kaiser Lachance Communications, email@example.com, 647.725.2520 x207