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Author
Chris Williams
CMO | , Arima data
Creating powerful brands
Investing in CX & EX Matters
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Articles Authored by me
AI
Setting the Stage: A new series on AI-related considerations for marketers
Jul 25
Martech
Synthetic data and marketing
Apr 03
Articles Authored by me as Council member
AI
Are you ready to market to machines?
Nov 20
AI
AI agents: A new interaction model for marketing
Oct 22
AI
Navigating the AI-ML landscape: Risk management in the age of Artificial Intelligence
Oct 16
AI
Elevating customer experience with AI: A practical guide for Canadian marketing professionals
Sep 06
AI
The reality of AI adoption in marketing by Canadian companies
Aug 12
AI
Scaling AI for good – A blueprint for impact
Jul 12
AI
How AI is infusing empathy into digital CX
Jan 08
AI
The momentum and opportunity of AI for marketers
Dec 01
AI
Mastering personalization in marketing with AI
Oct 31
AI
Harnessing predictive analytics in the age of AI
Sep 18
AI
Setting the Stage: A new series on AI-related considerations for marketers
Jul 25
Martech
What marketers need to know about the AI and martech landscape
Aug 26
Martech
Modernizing marketing: Navigating business transformation in a digital era
May 14
Martech
Harnessing hyper-personalization in modern marketing
Mar 27
Martech
Enrich CX with a passwordless future
Jan 11
Martech
Where are you on the martech maturity curve?
May 03
Martech
Synthetic data and marketing
Apr 03
Martech
Women in martech
Mar 29
Martech
Strategic questions for developing your martech blueprint
Mar 21
Martech
Women in marketing technology
Mar 16
Martech
From girls in STEM to women in leadership
Mar 07
Martech
Why your martech maturity matters
Feb 07
Martech
Business transformation in 2023: Chatbots
Jan 27
Martech
Marketing in the cookieless era
Jul 15
Martech
A look at channel marketing technology
Jul 05
Martech
How do low code/no code tools impact marketing?
May 04
Martech
Martech trends
Mar 18
Martech
Tips for planning your martech stack: A practical approach
Mar 07
Martech
Martech frameworks
Jan 31
Martech
The “pulse” of marketing in Canada
Dec 09
Martech
Maximize your potential as a marketer
Jun 01
Martech
Demystifying martech part II: The 5-step martech process
May 19
Martech
Become a martech change agent
May 06
Martech
Martech maturity and the digital hangover
Apr 08
Martech
Transparency and control are only part of the consumer privacy solution
Mar 17
Martech
Martech’s relationship with internal technology teams
Feb 27
Martech
Martech Council recommends: Books for the modern marketer
Feb 05
Martech
Demystifying the Martech Stack, Part 1: The Evaluation Process
Dec 05
Exclusive Breakfast Brings Marketing Operations and Martech Into Focus
Mar 21
Learning MarTech: An Inventory of Resources to Advance Your Knowledge
Jan 30
Martech
Is “Martech” a Noun or a Verb? Two Mindsets to Consider
Nov 15
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