Authored By

Geoff Linton

President,, Tekside.iO

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Articles Authored by me

POV: A strategic approach for AI in business

Jun 02
Tag:Strategy Tag:AI

It’s Time to Get More Serious about AI! | Part 3

Aug 28
Tag:Media Tag:Thought Leadership Tag:ai

It’s Time to Get More Serious about AI! | Part 2

Aug 21
Tag:Thought Leadership Tag:ai

It’s Time to Get More Serious about AI!

Aug 14
Tag:Thought Leadership Tag:ai

Email marketing is thriving and more strategic than ever

Jun 13
Tag:Research Tag:Trends

What marketers need to know about the AI and martech landscape

Aug 26
Tag:Martech Tag:ai

The reality of AI adoption in marketing by Canadian companies

Aug 12
Tag:ai Tag:Innovation

The momentum and opportunity of AI for marketers

Dec 01
Tag:ai

Global email benchmarking study

Mar 20
Tag:Digital Tag:Research

How do low code/no code tools impact marketing?

May 04
Tag:Martech Tag:Thought Leadership

The “pulse” of marketing in Canada

Dec 09
Tag:Thought Leadership Tag:Research

Connecting the dots: Reflections on the Canadian Digital Marketing Pulse Survey

Dec 17
Tag:Research Tag:Digital

Is it time to tame complexity in the marketing industry?

Aug 31
Tag:Martech Tag:Digital

CMA Awards: A judge’s perspective

Jul 24
Tag:Awards

Is “Martech” a Noun or a Verb? Two Mindsets to Consider

Nov 15
Tag:Strategy Tag:Martech

Articles Authored by me as Council member

POV: A strategic approach for AI in business

Jun 02
Tag:Strategy Tag:AI

Playbooks to accelerate your AI journey

Dec 16
Tag:AI Tag:Standards

It’s Time to Get More Serious about AI! | Part 3

Aug 28
Tag:Media Tag:Thought Leadership Tag:ai

Master AI in marketing: Your guide to the CMA's mastery playbook series

Aug 26
Tag:AI

It’s Time to Get More Serious about AI! | Part 2

Aug 21
Tag:Thought Leadership Tag:ai

It’s Time to Get More Serious about AI!

Aug 14
Tag:Thought Leadership Tag:ai

Why I'm a data-centric marketer (and why it matters more than ever in the age of AI)

Jul 09
Tag:ai Tag:data

From passive tools to proactive partners: What Google’s Gemini era means for modern marketers

Jun 13
Tag:ai Tag:Trends

Open source AI as a catalyst for business growth: A marketing perspective

May 12
Tag:ai

CMA launches AI mastery series for marketers

Apr 03
Tag:ai Tag:Standards

Rise of the reasoning models: What marketers need to know

Mar 17
Tag:ai

Future of AI: The shift from artificial intelligence (AI) to extended intelligence (XI)

Feb 19
Tag:ai

Reimagining brand safety: How AI redefines trust in the digital age

Jan 15
Tag:ai Tag:Brand

Are you ready to market to machines?

Nov 20
Tag:ai

AI agents: A new interaction model for marketing

Oct 22
Tag:ai

Navigating the AI-ML landscape: Risk management in the age of Artificial Intelligence

Oct 16
Tag:ai

Elevating customer experience with AI: A practical guide for Canadian marketing professionals

Sep 06
Tag:ai Tag:CX Tag:Innovation

The reality of AI adoption in marketing by Canadian companies

Aug 12
Tag:ai Tag:Innovation

Scaling AI for good – A blueprint for impact

Jul 12
Tag:ai Tag:Thought Leadership

How AI is infusing empathy into digital CX

Jan 08
Tag:CX Tag:ai

The momentum and opportunity of AI for marketers

Dec 01
Tag:ai

Mastering personalization in marketing with AI

Oct 31
Tag:Personalization Tag:ai

Harnessing predictive analytics in the age of AI

Sep 18
Tag:Analytics Tag:ai

Setting the Stage: A new series on AI-related considerations for marketers

Jul 25
Tag:Thought Leadership Tag:ai

Aligning the C-suite to action: A data-driven approach to growth

Oct 06
Tag:Martech Tag:Thought Leadership

The next age of CX: Maintaining customer facing systems

Jun 30
Tag:Consumers Tag:Thought Leadership

Agentic AI in marketing: From cautious conservatism to bold innovation

Jun 16
Tag:Martech Tag:Thought Leadership

From performance marketing to experience marketing: Engineering meaningful consumer connections

Jun 10
Tag:Martech Tag:Strategy

Why the customer experience ecosystem matters

May 27
Tag:Consumers Tag:Thought Leadership

Three key strategies for CMO’s to unlock customer insights in 2025

Jan 22
Tag:Martech Tag:Thought Leadership

Are you ready for a CDP?

Dec 03
Tag:Martech Tag:Thought Leadership

What marketers need to know about the AI and martech landscape

Aug 26
Tag:Martech Tag:ai

Modernizing marketing: Navigating business transformation in a digital era

May 14
Tag:Martech Tag:Digital

Harnessing hyper-personalization in modern marketing

Mar 27
Tag:Thought Leadership Tag:Marketers

Enrich CX with a passwordless future

Jan 11
Tag:CX Tag:Thought Leadership

Where are you on the martech maturity curve?

May 03
Tag:Thought Leadership Tag:Martech

Synthetic data and marketing

Apr 03
Tag:Thought Leadership Tag:Martech

Women in martech

Mar 29
Tag:Leadership Tag:Martech

Strategic questions for developing your martech blueprint

Mar 21
Tag:Thought Leadership Tag:Martech

Women in marketing technology

Mar 16
Tag:Talent Tag:Martech

From girls in STEM to women in leadership

Mar 07
Tag:Thought Leadership Tag:Leadership

Why your martech maturity matters

Feb 07
Tag:Strategy Tag:Martech

Business transformation in 2023: Chatbots

Jan 27
Tag:Thought Leadership Tag:Martech

Marketing in the cookieless era

Jul 15
Tag:Thought Leadership Tag:Martech

A look at channel marketing technology

Jul 05
Tag:Trends Tag:Martech

How do low code/no code tools impact marketing?

May 04
Tag:Martech Tag:Thought Leadership

Martech trends

Mar 18
Tag:Trends Tag:Martech

Tips for planning your martech stack: A practical approach

Mar 07
Tag:Strategy Tag:Martech

Martech frameworks

Jan 31
Tag:Thought Leadership Tag:Martech

The “pulse” of marketing in Canada

Dec 09
Tag:Thought Leadership Tag:Research

Maximize your potential as a marketer

Jun 01
Tag:Martech Tag:Professional Development

Demystifying martech part II: The 5-step martech process

May 19
Tag:Digital Tag:Martech

Become a martech change agent

May 06
Tag:Strategy Tag:Martech

Martech maturity and the digital hangover

Apr 08
Tag:Digital Tag:Martech

Transparency and control are only part of the consumer privacy solution

Mar 17
Tag:Digital Tag:Martech

Martech’s relationship with internal technology teams

Feb 27
Tag:Strategy Tag:Martech

Martech Council recommends: Books for the modern marketer

Feb 05
Tag:Martech

Demystifying the Martech Stack, Part 1: The Evaluation Process

Dec 05
Tag:Martech

Exclusive Breakfast Brings Marketing Operations and Martech Into Focus

Mar 21
Tag:Martech Tag:Digital

Learning MarTech: An Inventory of Resources to Advance Your Knowledge

Jan 30
Tag:Martech Tag:Trends

Is “Martech” a Noun or a Verb? Two Mindsets to Consider

Nov 15
Tag:Strategy Tag:Martech

Aligning the C-suite to action: A data-driven approach to growth

Oct 06
Tag:Martech Tag:Thought Leadership

The next age of CX: Maintaining customer facing systems

Jun 30
Tag:Consumers Tag:Thought Leadership

Agentic AI in marketing: From cautious conservatism to bold innovation

Jun 16
Tag:Martech Tag:Thought Leadership

From performance marketing to experience marketing: Engineering meaningful consumer connections

Jun 10
Tag:Martech Tag:Strategy

Why the customer experience ecosystem matters

May 27
Tag:Consumers Tag:Thought Leadership

Three key strategies for CMO’s to unlock customer insights in 2025

Jan 22
Tag:Martech Tag:Thought Leadership

Are you ready for a CDP?

Dec 03
Tag:Martech Tag:Thought Leadership

What marketers need to know about the AI and martech landscape

Aug 26
Tag:Martech Tag:ai

Modernizing marketing: Navigating business transformation in a digital era

May 14
Tag:Martech Tag:Digital

Harnessing hyper-personalization in modern marketing

Mar 27
Tag:Thought Leadership Tag:Marketers

Enrich CX with a passwordless future

Jan 11
Tag:CX Tag:Thought Leadership

Where are you on the martech maturity curve?

May 03
Tag:Thought Leadership Tag:Martech

Synthetic data and marketing

Apr 03
Tag:Thought Leadership Tag:Martech

Women in martech

Mar 29
Tag:Leadership Tag:Martech

Strategic questions for developing your martech blueprint

Mar 21
Tag:Thought Leadership Tag:Martech

Women in marketing technology

Mar 16
Tag:Talent Tag:Martech

From girls in STEM to women in leadership

Mar 07
Tag:Thought Leadership Tag:Leadership

Why your martech maturity matters

Feb 07
Tag:Strategy Tag:Martech

Business transformation in 2023: Chatbots

Jan 27
Tag:Thought Leadership Tag:Martech

Marketing in the cookieless era

Jul 15
Tag:Thought Leadership Tag:Martech

A look at channel marketing technology

Jul 05
Tag:Trends Tag:Martech

How do low code/no code tools impact marketing?

May 04
Tag:Martech Tag:Thought Leadership

Martech trends

Mar 18
Tag:Trends Tag:Martech

Tips for planning your martech stack: A practical approach

Mar 07
Tag:Strategy Tag:Martech

Martech frameworks

Jan 31
Tag:Thought Leadership Tag:Martech

The “pulse” of marketing in Canada

Dec 09
Tag:Thought Leadership Tag:Research

Maximize your potential as a marketer

Jun 01
Tag:Martech Tag:Professional Development

Demystifying martech part II: The 5-step martech process

May 19
Tag:Digital Tag:Martech

Become a martech change agent

May 06
Tag:Strategy Tag:Martech

Martech maturity and the digital hangover

Apr 08
Tag:Digital Tag:Martech

Transparency and control are only part of the consumer privacy solution

Mar 17
Tag:Digital Tag:Martech

Martech’s relationship with internal technology teams

Feb 27
Tag:Strategy Tag:Martech

Martech Council recommends: Books for the modern marketer

Feb 05
Tag:Martech

Demystifying the Martech Stack, Part 1: The Evaluation Process

Dec 05
Tag:Martech

Exclusive Breakfast Brings Marketing Operations and Martech Into Focus

Mar 21
Tag:Martech Tag:Digital

Learning MarTech: An Inventory of Resources to Advance Your Knowledge

Jan 30
Tag:Martech Tag:Trends

Is “Martech” a Noun or a Verb? Two Mindsets to Consider

Nov 15
Tag:Strategy Tag:Martech

Aligning the C-suite to action: A data-driven approach to growth

Oct 06
Tag:Martech Tag:Thought Leadership

The next age of CX: Maintaining customer facing systems

Jun 30
Tag:Consumers Tag:Thought Leadership

Agentic AI in marketing: From cautious conservatism to bold innovation

Jun 16
Tag:Martech Tag:Thought Leadership

From performance marketing to experience marketing: Engineering meaningful consumer connections

Jun 10
Tag:Martech Tag:Strategy

Why the customer experience ecosystem matters

May 27
Tag:Consumers Tag:Thought Leadership

Three key strategies for CMO’s to unlock customer insights in 2025

Jan 22
Tag:Martech Tag:Thought Leadership

Are you ready for a CDP?

Dec 03
Tag:Martech Tag:Thought Leadership

What marketers need to know about the AI and martech landscape

Aug 26
Tag:Martech Tag:ai

Modernizing marketing: Navigating business transformation in a digital era

May 14
Tag:Martech Tag:Digital

Harnessing hyper-personalization in modern marketing

Mar 27
Tag:Thought Leadership Tag:Marketers

Enrich CX with a passwordless future

Jan 11
Tag:CX Tag:Thought Leadership

Where are you on the martech maturity curve?

May 03
Tag:Thought Leadership Tag:Martech

Synthetic data and marketing

Apr 03
Tag:Thought Leadership Tag:Martech

Women in martech

Mar 29
Tag:Leadership Tag:Martech

Strategic questions for developing your martech blueprint

Mar 21
Tag:Thought Leadership Tag:Martech

Women in marketing technology

Mar 16
Tag:Talent Tag:Martech

From girls in STEM to women in leadership

Mar 07
Tag:Thought Leadership Tag:Leadership

Why your martech maturity matters

Feb 07
Tag:Strategy Tag:Martech

Business transformation in 2023: Chatbots

Jan 27
Tag:Thought Leadership Tag:Martech

Marketing in the cookieless era

Jul 15
Tag:Thought Leadership Tag:Martech

A look at channel marketing technology

Jul 05
Tag:Trends Tag:Martech

How do low code/no code tools impact marketing?

May 04
Tag:Martech Tag:Thought Leadership

Martech trends

Mar 18
Tag:Trends Tag:Martech

Tips for planning your martech stack: A practical approach

Mar 07
Tag:Strategy Tag:Martech

Martech frameworks

Jan 31
Tag:Thought Leadership Tag:Martech

The “pulse” of marketing in Canada

Dec 09
Tag:Thought Leadership Tag:Research

Maximize your potential as a marketer

Jun 01
Tag:Martech Tag:Professional Development

Demystifying martech part II: The 5-step martech process

May 19
Tag:Digital Tag:Martech

Become a martech change agent

May 06
Tag:Strategy Tag:Martech

Martech maturity and the digital hangover

Apr 08
Tag:Digital Tag:Martech

Transparency and control are only part of the consumer privacy solution

Mar 17
Tag:Digital Tag:Martech

Martech’s relationship with internal technology teams

Feb 27
Tag:Strategy Tag:Martech

Martech Council recommends: Books for the modern marketer

Feb 05
Tag:Martech

Demystifying the Martech Stack, Part 1: The Evaluation Process

Dec 05
Tag:Martech

Exclusive Breakfast Brings Marketing Operations and Martech Into Focus

Mar 21
Tag:Martech Tag:Digital

Learning MarTech: An Inventory of Resources to Advance Your Knowledge

Jan 30
Tag:Martech Tag:Trends

Is “Martech” a Noun or a Verb? Two Mindsets to Consider

Nov 15
Tag:Strategy Tag:Martech

Aligning the C-suite to action: A data-driven approach to growth

Oct 06
Tag:Martech Tag:Thought Leadership

The next age of CX: Maintaining customer facing systems

Jun 30
Tag:Consumers Tag:Thought Leadership

Agentic AI in marketing: From cautious conservatism to bold innovation

Jun 16
Tag:Martech Tag:Thought Leadership

From performance marketing to experience marketing: Engineering meaningful consumer connections

Jun 10
Tag:Martech Tag:Strategy

Why the customer experience ecosystem matters

May 27
Tag:Consumers Tag:Thought Leadership

Three key strategies for CMO’s to unlock customer insights in 2025

Jan 22
Tag:Martech Tag:Thought Leadership

Are you ready for a CDP?

Dec 03
Tag:Martech Tag:Thought Leadership

What marketers need to know about the AI and martech landscape

Aug 26
Tag:Martech Tag:ai

Modernizing marketing: Navigating business transformation in a digital era

May 14
Tag:Martech Tag:Digital

Harnessing hyper-personalization in modern marketing

Mar 27
Tag:Thought Leadership Tag:Marketers

Enrich CX with a passwordless future

Jan 11
Tag:CX Tag:Thought Leadership

Where are you on the martech maturity curve?

May 03
Tag:Thought Leadership Tag:Martech

Synthetic data and marketing

Apr 03
Tag:Thought Leadership Tag:Martech

Women in martech

Mar 29
Tag:Leadership Tag:Martech

Strategic questions for developing your martech blueprint

Mar 21
Tag:Thought Leadership Tag:Martech

Women in marketing technology

Mar 16
Tag:Talent Tag:Martech

From girls in STEM to women in leadership

Mar 07
Tag:Thought Leadership Tag:Leadership

Why your martech maturity matters

Feb 07
Tag:Strategy Tag:Martech

Business transformation in 2023: Chatbots

Jan 27
Tag:Thought Leadership Tag:Martech

Marketing in the cookieless era

Jul 15
Tag:Thought Leadership Tag:Martech

A look at channel marketing technology

Jul 05
Tag:Trends Tag:Martech

How do low code/no code tools impact marketing?

May 04
Tag:Martech Tag:Thought Leadership

Martech trends

Mar 18
Tag:Trends Tag:Martech

Tips for planning your martech stack: A practical approach

Mar 07
Tag:Strategy Tag:Martech

Martech frameworks

Jan 31
Tag:Thought Leadership Tag:Martech

The “pulse” of marketing in Canada

Dec 09
Tag:Thought Leadership Tag:Research

Maximize your potential as a marketer

Jun 01
Tag:Martech Tag:Professional Development

Demystifying martech part II: The 5-step martech process

May 19
Tag:Digital Tag:Martech

Become a martech change agent

May 06
Tag:Strategy Tag:Martech

Martech maturity and the digital hangover

Apr 08
Tag:Digital Tag:Martech

Transparency and control are only part of the consumer privacy solution

Mar 17
Tag:Digital Tag:Martech

Martech’s relationship with internal technology teams

Feb 27
Tag:Strategy Tag:Martech

Martech Council recommends: Books for the modern marketer

Feb 05
Tag:Martech

Demystifying the Martech Stack, Part 1: The Evaluation Process

Dec 05
Tag:Martech

Exclusive Breakfast Brings Marketing Operations and Martech Into Focus

Mar 21
Tag:Martech Tag:Digital

Learning MarTech: An Inventory of Resources to Advance Your Knowledge

Jan 30
Tag:Martech Tag:Trends

Is “Martech” a Noun or a Verb? Two Mindsets to Consider

Nov 15
Tag:Strategy Tag:Martech

Aligning the C-suite to action: A data-driven approach to growth

Oct 06
Tag:Martech Tag:Thought Leadership

The next age of CX: Maintaining customer facing systems

Jun 30
Tag:Consumers Tag:Thought Leadership

Agentic AI in marketing: From cautious conservatism to bold innovation

Jun 16
Tag:Martech Tag:Thought Leadership

From performance marketing to experience marketing: Engineering meaningful consumer connections

Jun 10
Tag:Martech Tag:Strategy

Why the customer experience ecosystem matters

May 27
Tag:Consumers Tag:Thought Leadership

Three key strategies for CMO’s to unlock customer insights in 2025

Jan 22
Tag:Martech Tag:Thought Leadership

Are you ready for a CDP?

Dec 03
Tag:Martech Tag:Thought Leadership

What marketers need to know about the AI and martech landscape

Aug 26
Tag:Martech Tag:ai

Modernizing marketing: Navigating business transformation in a digital era

May 14
Tag:Martech Tag:Digital

Harnessing hyper-personalization in modern marketing

Mar 27
Tag:Thought Leadership Tag:Marketers

Enrich CX with a passwordless future

Jan 11
Tag:CX Tag:Thought Leadership

Where are you on the martech maturity curve?

May 03
Tag:Thought Leadership Tag:Martech

Synthetic data and marketing

Apr 03
Tag:Thought Leadership Tag:Martech

Women in martech

Mar 29
Tag:Leadership Tag:Martech

Strategic questions for developing your martech blueprint

Mar 21
Tag:Thought Leadership Tag:Martech

Women in marketing technology

Mar 16
Tag:Talent Tag:Martech

From girls in STEM to women in leadership

Mar 07
Tag:Thought Leadership Tag:Leadership

Why your martech maturity matters

Feb 07
Tag:Strategy Tag:Martech

Business transformation in 2023: Chatbots

Jan 27
Tag:Thought Leadership Tag:Martech

Marketing in the cookieless era

Jul 15
Tag:Thought Leadership Tag:Martech

A look at channel marketing technology

Jul 05
Tag:Trends Tag:Martech

How do low code/no code tools impact marketing?

May 04
Tag:Martech Tag:Thought Leadership

Martech trends

Mar 18
Tag:Trends Tag:Martech

Tips for planning your martech stack: A practical approach

Mar 07
Tag:Strategy Tag:Martech

Martech frameworks

Jan 31
Tag:Thought Leadership Tag:Martech

The “pulse” of marketing in Canada

Dec 09
Tag:Thought Leadership Tag:Research

Maximize your potential as a marketer

Jun 01
Tag:Martech Tag:Professional Development

Demystifying martech part II: The 5-step martech process

May 19
Tag:Digital Tag:Martech

Become a martech change agent

May 06
Tag:Strategy Tag:Martech

Martech maturity and the digital hangover

Apr 08
Tag:Digital Tag:Martech

Transparency and control are only part of the consumer privacy solution

Mar 17
Tag:Digital Tag:Martech

Martech’s relationship with internal technology teams

Feb 27
Tag:Strategy Tag:Martech

Martech Council recommends: Books for the modern marketer

Feb 05
Tag:Martech

Demystifying the Martech Stack, Part 1: The Evaluation Process

Dec 05
Tag:Martech

Exclusive Breakfast Brings Marketing Operations and Martech Into Focus

Mar 21
Tag:Martech Tag:Digital

Learning MarTech: An Inventory of Resources to Advance Your Knowledge

Jan 30
Tag:Martech Tag:Trends

Is “Martech” a Noun or a Verb? Two Mindsets to Consider

Nov 15
Tag:Strategy Tag:Martech

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