Miglena Nikolova

Marketing Lead, Financial Services, IBM Canada Ltd.

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Creating powerful brands

Investing in CX & EX Matters
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Articles Authored by me

A roadmap for the industry to mitigate bias in advertising

Oct 04
Tag:Thought Leadership

Articles Authored by me as Council member

Cannes you have your Lion and eat it too?

Apr 16
Tag:Agency Tag:Partners

Humour in creative campaigns

Mar 15
Tag:Creativity

Creative opportunities in the age of streaming

May 17
Tag:Creativity Tag:Branding Tag:Thought Leadership

Is your creative team thriving in a hybrid world?

Mar 24
Tag:Thought Leadership Tag:Marketers

Highlights from CES 2023

Jan 19
Tag:Trends Tag:Thought Leadership

The art and science of creativity: Part 3

Oct 11
Tag:Thought Leadershhip Tag:Strategy

A roadmap for the industry to mitigate bias in advertising

Oct 04
Tag:Thought Leadership

The art and science of creativity: Part 2

Sep 28
Tag:Thought Leadership Tag:Strategy

The art and science of creativity: three points of view

Sep 15
Tag:Thought Leadership Tag:Strategy

How updates to privacy can re-fuel the art of creativity

Jan 24
Tag:Thought Leadership Tag:Privacy

Cannes you have your Lion and eat it too?

Apr 16
Tag:Agency Tag:Partners

Humour in creative campaigns

Mar 15
Tag:Creativity

Creative opportunities in the age of streaming

May 17
Tag:Creativity Tag:Branding Tag:Thought Leadership

Is your creative team thriving in a hybrid world?

Mar 24
Tag:Thought Leadership Tag:Marketers

Highlights from CES 2023

Jan 19
Tag:Trends Tag:Thought Leadership

The art and science of creativity: Part 3

Oct 11
Tag:Thought Leadershhip Tag:Strategy

A roadmap for the industry to mitigate bias in advertising

Oct 04
Tag:Thought Leadership

The art and science of creativity: Part 2

Sep 28
Tag:Thought Leadership Tag:Strategy

The art and science of creativity: three points of view

Sep 15
Tag:Thought Leadership Tag:Strategy

How updates to privacy can re-fuel the art of creativity

Jan 24
Tag:Thought Leadership Tag:Privacy

Breaking into the world of B2B marketing

Aug 20
Tag:B2B Tag:Talent

The key(s) to unlocking digital attribution in B2B

Jul 17
Tag:b2b Tag:Marketing

Creativity in B2B marketing

Jun 25
Tag:Creativity Tag:B2B

The long, the short and the reality of B2B marketing: Part 2

Aug 14
Tag:Thought Leadership Tag:B2B

The long, the short and the reality of B2B marketing: Part 1

Aug 04
Tag:Thought Leadership

Evolving B2B marketing strategies

Jul 31
Tag:B2B Tag:Thought Leadership

The impact of social media marketing in the B2B environment

Jul 18
Tag:B2B Tag:Thought Leadership

B2B marketing attribution: where to begin...

Apr 18
Tag:Thought Leadership Tag:B2B

B2B content marketing done well

Aug 22
Tag:Marketing Tag:B2B

Three drivers of B2B influencer marketing

Jul 25
Tag:Thought Leadership Tag:B2B

The anatomy of B2B influencer marketing

Jul 18
Tag:Thought Leadership Tag:B2B

How to improve your marketing measurement and attribution strategy

May 06
Tag:Marketers Tag:Thought Leadership

The future of B2B event marketing

Apr 26
Tag:B2B

Low code/no code programming

Mar 29
Tag:Digital Tag:B2B

Content marketing vs. thought leadership

Mar 01
Tag:Strategy Tag:Thought Leadership

Five in 25: Discussions with sales and marketing leaders

Jul 15
Tag:Councils Tag:Trends Tag:B2B

Future of Marketing to SMBs

Mar 16
Tag:Leadership Tag:Strategy

Marketing during the pandemic: Insights from the CMA B2B Council

Apr 23
Tag:B2B Tag:Strategy

Top tips for remote media interviews

Mar 30
Tag:Media Tag:Professional Development

Hear what leading B2B experts have to say about B2B Marketing!

Apr 04
Tag:B2B Tag:Trends

Make Business to Business Marketing More Human

Feb 07
Tag:B2B Tag:CX

In Marketing a Service Business, Consider Three Additional Ps

Jan 10
Tag:B2B Tag:Strategy Tag:CX

Holiday planning for the content marketer: Your blueprint for success!

Dec 13
Tag:Strategy Tag:B2B

Google is Making The Internet Safer

Nov 06
Tag:Brand Tag:B2B

How B2B PR differs from B2C PR, and why should brands care?

Feb 07
Tag:B2B Tag:Brand

What is a Customer Advisory Board? And No, It’s Not a Marketing Program.

Jul 10
Tag:B2B Tag:Leadership

How your B2B website can source and influence more revenue pipeline

Apr 26
Tag:B2B Tag:Strategy

How to make market research and data insights actionable for B2B campaigns

Mar 31
Tag:Insights Tag:B2B

Cannes you have your Lion and eat it too?

Apr 16
Tag:Agency Tag:Partners

Humour in creative campaigns

Mar 15
Tag:Creativity

Creative opportunities in the age of streaming

May 17
Tag:Creativity Tag:Branding Tag:Thought Leadership

Is your creative team thriving in a hybrid world?

Mar 24
Tag:Thought Leadership Tag:Marketers

Highlights from CES 2023

Jan 19
Tag:Trends Tag:Thought Leadership

The art and science of creativity: Part 3

Oct 11
Tag:Thought Leadershhip Tag:Strategy

A roadmap for the industry to mitigate bias in advertising

Oct 04
Tag:Thought Leadership

The art and science of creativity: Part 2

Sep 28
Tag:Thought Leadership Tag:Strategy

The art and science of creativity: three points of view

Sep 15
Tag:Thought Leadership Tag:Strategy

How updates to privacy can re-fuel the art of creativity

Jan 24
Tag:Thought Leadership Tag:Privacy

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