Alex Shifrin

President, LP/AD

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Creating powerful brands

Investing in CX & EX Matters
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Articles Authored by me

Highlights from CES 2023

Jan 19
Tag:Trends Tag:Thought Leadership

Articles Authored by me as Council member

Cannes you have your Lion and eat it too?

Apr 16
Tag:Agency Tag:Partners

Humour in creative campaigns

Mar 15
Tag:Creativity

Creative opportunities in the age of streaming

May 17
Tag:Creativity Tag:Branding Tag:Thought Leadership

Is your creative team thriving in a hybrid world?

Mar 24
Tag:Thought Leadership Tag:Marketers

Highlights from CES 2023

Jan 19
Tag:Trends Tag:Thought Leadership

The art and science of creativity: Part 3

Oct 11
Tag:Thought Leadershhip Tag:Strategy

A roadmap for the industry to mitigate bias in advertising

Oct 04
Tag:Thought Leadership

The art and science of creativity: Part 2

Sep 28
Tag:Thought Leadership Tag:Strategy

The art and science of creativity: three points of view

Sep 15
Tag:Thought Leadership Tag:Strategy

How updates to privacy can re-fuel the art of creativity

Jan 24
Tag:Thought Leadership Tag:Privacy

Cannes you have your Lion and eat it too?

Apr 16
Tag:Agency Tag:Partners

Humour in creative campaigns

Mar 15
Tag:Creativity

Creative opportunities in the age of streaming

May 17
Tag:Creativity Tag:Branding Tag:Thought Leadership

Is your creative team thriving in a hybrid world?

Mar 24
Tag:Thought Leadership Tag:Marketers

Highlights from CES 2023

Jan 19
Tag:Trends Tag:Thought Leadership

The art and science of creativity: Part 3

Oct 11
Tag:Thought Leadershhip Tag:Strategy

A roadmap for the industry to mitigate bias in advertising

Oct 04
Tag:Thought Leadership

The art and science of creativity: Part 2

Sep 28
Tag:Thought Leadership Tag:Strategy

The art and science of creativity: three points of view

Sep 15
Tag:Thought Leadership Tag:Strategy

How updates to privacy can re-fuel the art of creativity

Jan 24
Tag:Thought Leadership Tag:Privacy

Do sports fans care about women’s sports?

Jul 19
Tag:Thought Leadershhip Tag:Sponsorship

Sponsorship during an economic downturn

Jul 26
Tag:Sponsorship

Sponsorship marketing: Evaluation and measurement

Apr 24
Tag:Sponsorship Tag:Thought Leadership

What social purpose means for brands

Aug 16
Tag:Thought Leadership Tag:Brand

Who is responsible for building whose brand?

Jun 22
Tag:Thought Leadership Tag:Sponsorship

Corporate trade and sponsorship ROI

Feb 28

Whitepaper: Tools and tips for sponsorship effectiveness

Mar 11
Tag:Strategy Tag:Brand

Cause sponsorship and COVID-19: From the what to the why

Dec 16
Tag:Thought Leadership Tag:Sponsorship

Navigating sponsorships in times of uncertainty: Lessons learned from COVID-19

Oct 22
Tag:Sponsorship

Cannes you have your Lion and eat it too?

Apr 16
Tag:Agency Tag:Partners

Humour in creative campaigns

Mar 15
Tag:Creativity

Creative opportunities in the age of streaming

May 17
Tag:Creativity Tag:Branding Tag:Thought Leadership

Is your creative team thriving in a hybrid world?

Mar 24
Tag:Thought Leadership Tag:Marketers

Highlights from CES 2023

Jan 19
Tag:Trends Tag:Thought Leadership

The art and science of creativity: Part 3

Oct 11
Tag:Thought Leadershhip Tag:Strategy

A roadmap for the industry to mitigate bias in advertising

Oct 04
Tag:Thought Leadership

The art and science of creativity: Part 2

Sep 28
Tag:Thought Leadership Tag:Strategy

The art and science of creativity: three points of view

Sep 15
Tag:Thought Leadership Tag:Strategy

How updates to privacy can re-fuel the art of creativity

Jan 24
Tag:Thought Leadership Tag:Privacy

Are you ready to market to machines?

Nov 20
Tag:ai

AI agents: A new interaction model for marketing

Oct 22
Tag:ai

Navigating the AI-ML landscape: Risk management in the age of Artificial Intelligence

Oct 16
Tag:ai

Elevating customer experience with AI: A practical guide for Canadian marketing professionals

Sep 06
Tag:ai Tag:CX Tag:Innovation

The reality of AI adoption in marketing by Canadian companies

Aug 12
Tag:ai Tag:Innovation

Scaling AI for good – A blueprint for impact

Jul 12
Tag:ai Tag:Thought Leadership

How AI is infusing empathy into digital CX

Jan 08
Tag:CX Tag:ai

The momentum and opportunity of AI for marketers

Dec 01
Tag:ai

Mastering personalization in marketing with AI

Oct 31
Tag:Personalization Tag:ai

Harnessing predictive analytics in the age of AI

Sep 18
Tag:Analytics Tag:ai

Setting the Stage: A new series on AI-related considerations for marketers

Jul 25
Tag:Thought Leadership Tag:ai

Upskilling for marketers: Future-proofing talent

Jan 03
Tag:Professional Development Tag:Talent

Balancing act: Navigating the hybrid work model transformation

Sep 13
Tag:Thought Leadership Tag:Talent

AI impact on hiring, talent, skills and roles

Jul 13
Tag:ai Tag:Marketing Talent

Attracting diverse talent

May 01
Tag:Talent Tag:Thought Leadership

Staying ahead of offer rejections

Oct 25
Tag:Thought Leadership Tag:Talent

Return to the office: The leadership story

May 23
Tag:Thought Leadership Tag:Talent

Virtual marketing interviews: Tips for candidates and hiring managers

Feb 25
Tag:Talent

Do sports fans care about women’s sports?

Jul 19
Tag:Thought Leadershhip Tag:Sponsorship

Sponsorship during an economic downturn

Jul 26
Tag:Sponsorship

Sponsorship marketing: Evaluation and measurement

Apr 24
Tag:Sponsorship Tag:Thought Leadership

What social purpose means for brands

Aug 16
Tag:Thought Leadership Tag:Brand

Who is responsible for building whose brand?

Jun 22
Tag:Thought Leadership Tag:Sponsorship

Corporate trade and sponsorship ROI

Feb 28

Whitepaper: Tools and tips for sponsorship effectiveness

Mar 11
Tag:Strategy Tag:Brand

Cause sponsorship and COVID-19: From the what to the why

Dec 16
Tag:Thought Leadership Tag:Sponsorship

Navigating sponsorships in times of uncertainty: Lessons learned from COVID-19

Oct 22
Tag:Sponsorship

Cannes you have your Lion and eat it too?

Apr 16
Tag:Agency Tag:Partners

Humour in creative campaigns

Mar 15
Tag:Creativity

Creative opportunities in the age of streaming

May 17
Tag:Creativity Tag:Branding Tag:Thought Leadership

Is your creative team thriving in a hybrid world?

Mar 24
Tag:Thought Leadership Tag:Marketers

Highlights from CES 2023

Jan 19
Tag:Trends Tag:Thought Leadership

The art and science of creativity: Part 3

Oct 11
Tag:Thought Leadershhip Tag:Strategy

A roadmap for the industry to mitigate bias in advertising

Oct 04
Tag:Thought Leadership

The art and science of creativity: Part 2

Sep 28
Tag:Thought Leadership Tag:Strategy

The art and science of creativity: three points of view

Sep 15
Tag:Thought Leadership Tag:Strategy

How updates to privacy can re-fuel the art of creativity

Jan 24
Tag:Thought Leadership Tag:Privacy

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