Cynthia Steele

VP, Client Strategy, Reprise Digital

profile picture



Evaluating warranty processes: A Case Study

Read more
call to action box

Articles Authored by me

Articles Authored by me as Council member

From influencers to creators: How partner content marketing is fueled by creativity

Apr 22
Tag:Strategy Tag:Partners

Embracing AI: Transforming the “unsexy” side of creativity

Jan 28
Tag:Creativity Tag:Thought Leadership

Cannes you have your Lion and eat it too?

Apr 16
Tag:Agency Tag:Partners

Humour in creative campaigns

Mar 15
Tag:Creativity

Creative opportunities in the age of streaming

May 17
Tag:Creativity Tag:Branding Tag:Thought Leadership

Is your creative team thriving in a hybrid world?

Mar 24
Tag:Thought Leadership Tag:Marketers

Highlights from CES 2023

Jan 19
Tag:Trends Tag:Thought Leadership

The art and science of creativity: Part 3

Oct 11
Tag:Thought Leadershhip Tag:Strategy

A roadmap for the industry to mitigate bias in advertising

Oct 04
Tag:Thought Leadership

The art and science of creativity: Part 2

Sep 28
Tag:Thought Leadership Tag:Strategy

The art and science of creativity: three points of view

Sep 15
Tag:Thought Leadership Tag:Strategy

How updates to privacy can re-fuel the art of creativity

Jan 24
Tag:Thought Leadership Tag:Privacy

Is branding dead?

May 06
Tag:Brand Tag:Thought Leadership

Go for great: Making great work in a volume-obsessed world

Apr 16
Tag:Brand Tag:Thought Leadership

Evaluating warranty processes: A case study

Mar 31
Tag:Brand Tag:CX

Creating powerful brands through CX and EX investment

Aug 19
Tag:Brand Tag:CX

Brand value vs. brand equity

May 15
Tag:Brand Tag:Thought Leadership

How employer branding shapes culture and business growth

May 06
Tag:Brand Tag:Thought Leadership

Beyond ownership: Embracing collective influence in brand building

Apr 30
Tag:Brand Tag:Thought Leadership

Brand marketing: The essence of marketing

Apr 18
Tag:Brand Tag:Thought Leadership

Navigating global brand positioning

Mar 08
Tag:Brand Tag:Thought Leadership

Generating and maintaining employee trust

Jun 30
Tag:Thought Leadership Tag:Brand

Creating value without overspending

Jun 23
Tag:Branding Tag:Brand

Pricing power: The true ROI of branding

Jun 14
Tag:Thought Leadership Tag:Brand

Brand as value generator

Jun 06
Tag:Thought Leadership Tag:Brand

We have the power to do good

Apr 27
Tag:Thought Leadership Tag:Brand

From “why” to “action”: Brand stewardship in large organizations

Jan 23
Tag:Brand Tag:Thought Leadership

The future of marketing

Jul 04

Protecting, preserving, propelling

Jun 28
Tag:Thought Leadership Tag:Brand

Building brand purpose, on purpose

Jun 08
Tag:Thought Leadership Tag:Brand

Brand purpose: The key to growth hacking

May 25
Tag:Thought Leadership Tag:Brand

Brand purpose – a renewed hope

May 11
Tag:Thought Leadership Tag:Brand

Brands! Pay attention: Postings with purpose coming your way

Apr 27
Tag:Thought Leadership Tag:Brand

Is your marketing organization right for an in-house agency?

Dec 10
Tag:Strategy Tag:Talent

Despite pandemic challenges, the future of marketing is bright

Jun 09
Tag:Strategy Tag:Brand

Billions of tweets, lots of insight: Conversation trends of 2021

Jun 02
Tag:Brand Tag:Trends

COVID-19 and a year of lessons learned: Perspectives from agency leaders

Apr 28
Tag:Thought Leadership Tag:Brand

Embracing change: How NFPs evolved their brands during COVID-19

Jan 28
Tag:NFP Tag:Brand

The Story Behind CMA’s Agency Search Initiative

Jun 25
Tag:Agency Tag:Standards

Measuring The Brand Relationship: Science, Value and Perception

Aug 09
Tag:Brand Tag:Strategy

Encouraging X-functional brand ownership

Apr 16
Tag:Brand

From influencers to creators: How partner content marketing is fueled by creativity

Apr 22
Tag:Strategy Tag:Partners

Embracing AI: Transforming the “unsexy” side of creativity

Jan 28
Tag:Creativity Tag:Thought Leadership

Cannes you have your Lion and eat it too?

Apr 16
Tag:Agency Tag:Partners

Humour in creative campaigns

Mar 15
Tag:Creativity

Creative opportunities in the age of streaming

May 17
Tag:Creativity Tag:Branding Tag:Thought Leadership

Is your creative team thriving in a hybrid world?

Mar 24
Tag:Thought Leadership Tag:Marketers

Highlights from CES 2023

Jan 19
Tag:Trends Tag:Thought Leadership

The art and science of creativity: Part 3

Oct 11
Tag:Thought Leadershhip Tag:Strategy

A roadmap for the industry to mitigate bias in advertising

Oct 04
Tag:Thought Leadership

The art and science of creativity: Part 2

Sep 28
Tag:Thought Leadership Tag:Strategy

The art and science of creativity: three points of view

Sep 15
Tag:Thought Leadership Tag:Strategy

How updates to privacy can re-fuel the art of creativity

Jan 24
Tag:Thought Leadership Tag:Privacy

Breaking into the world of B2B marketing

Aug 20
Tag:B2B Tag:Talent

The key(s) to unlocking digital attribution in B2B

Jul 17
Tag:b2b Tag:Marketing

Creativity in B2B marketing

Jun 25
Tag:Creativity Tag:B2B

The long, the short and the reality of B2B marketing: Part 2

Aug 14
Tag:Thought Leadership Tag:B2B

The long, the short and the reality of B2B marketing: Part 1

Aug 04
Tag:Thought Leadership

Evolving B2B marketing strategies

Jul 31
Tag:B2B Tag:Thought Leadership

The impact of social media marketing in the B2B environment

Jul 18
Tag:B2B Tag:Thought Leadership

B2B marketing attribution: where to begin...

Apr 18
Tag:Thought Leadership Tag:B2B

B2B content marketing done well

Aug 22
Tag:Marketing Tag:B2B

Three drivers of B2B influencer marketing

Jul 25
Tag:Thought Leadership Tag:B2B

The anatomy of B2B influencer marketing

Jul 18
Tag:Thought Leadership Tag:B2B

How to improve your marketing measurement and attribution strategy

May 06
Tag:Marketers Tag:Thought Leadership

The future of B2B event marketing

Apr 26
Tag:B2B

Low code/no code programming

Mar 29
Tag:Digital Tag:B2B

Content marketing vs. thought leadership

Mar 01
Tag:Strategy Tag:Thought Leadership

Five in 25: Discussions with sales and marketing leaders

Jul 15
Tag:Councils Tag:Trends Tag:B2B

Future of Marketing to SMBs

Mar 16
Tag:Leadership Tag:Strategy

Marketing during the pandemic: Insights from the CMA B2B Council

Apr 23
Tag:B2B Tag:Strategy

Top tips for remote media interviews

Mar 30
Tag:Media Tag:Professional Development

Hear what leading B2B experts have to say about B2B Marketing!

Apr 04
Tag:B2B Tag:Trends

Make Business to Business Marketing More Human

Feb 07
Tag:B2B Tag:CX

In Marketing a Service Business, Consider Three Additional Ps

Jan 10
Tag:B2B Tag:Strategy Tag:CX

Holiday planning for the content marketer: Your blueprint for success!

Dec 13
Tag:Strategy Tag:B2B

Google is Making The Internet Safer

Nov 06
Tag:Brand Tag:B2B

How B2B PR differs from B2C PR, and why should brands care?

Feb 07
Tag:B2B Tag:Brand

What is a Customer Advisory Board? And No, It’s Not a Marketing Program.

Jul 10
Tag:B2B Tag:Leadership

How your B2B website can source and influence more revenue pipeline

Apr 26
Tag:B2B Tag:Strategy

How to make market research and data insights actionable for B2B campaigns

Mar 31
Tag:Insights Tag:B2B

Major Sponsors

  • CIBC-800x450
  • Microsoft-2023