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Author
Erin Kelly
CEO, Advanced Symbolics Inc.
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The role of insights
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Articles Authored by me
Martech
Innovation through look-alike sampling
Jul 13
Articles Authored by me as Council member
Insights
Advice for marketers from the CMA Insights Council
Feb 29
Insights
Six tips for achieving your 2024 goals with consumer insights
Feb 20
Insights
Unpacking consumer trends for future-ready marketing
Dec 08
Insights
Inflation trends this holiday season
Oct 27
Insights
Unveiling the human side of business
Aug 09
Insights
Using customer data responsibly
Feb 01
Insights
Diversity and multiculturalism in insights and analytics
Mar 24
Customer Experience
Utilizing artificial intelligence for customer journeys
Dec 28
Insights
Integrating analytics and research
Jul 28
Insights
How to build your analytics dream team
Jul 14
Martech
Insights
Leveraging AI for Marketing Insights
Feb 17
Martech
Insights
Navigating human insights during a pandemic: Perspectives from CPG and research
Jan 06
Martech
Automation: Making consumer research possible in hours, not weeks
Mar 11
Insights
Brand
Weekend Reading List: CMA Insights Council Content Round-Up
Feb 20
Insights
Customer Experience
Martech
Insights and Analytics Trends for 2020
Jan 08
Brand
Insights
Customer Experience
Martech
Enhance Customer Experience with the Internet of Things
Aug 21
Insights
Data & Analytics Round-Up from CMA’s Insights Council #11
May 01
Insights
Data & Analytics Round-Up from CMA’s Insights Council #10
Jan 31
Martech
Insights
Brand
2019 Hot Topics in Data & Insights: What Marketers Need to Know
Jan 15
Data & Analytics Round-Up from CMA’s Insights Council #9
Dec 05
Insights
Customer Experience
Martech
Best Practices in Marketing: Collecting, Using and Protecting Personal Data
Nov 22
Insights
Martech
Creating Insight from Data that is Actionable – Are Machine Learning and AI the Answer?
Mar 13
Insights
Martech
Data & Analytics Bi-Monthly Round-Up from CMA’s Analytics Council #5
Dec 14
Insights
Analytics Priorities for 2018: Informing Decisions, Achieving Results
Dec 13
Data & Analytics Monthly Round-Up from CMA’s Analytics Council #3
Apr 07
Customer Experience
Insights
Data & Analytics Monthly Round-Up from CMA’s Analytics Council #2
Mar 02
Insights
Customer Experience
Martech
Data Philanthropy: using analytics skills to make a difference in our communities
Feb 01
Insights
Martech
Curated Content from CMA’s Customer Insights & Analytics Council
Jun 27
Insights
Customer Experience
Martech
Marketing analytics: Making $ense of it all
Jul 07
Customer Experience
Media
Insights
CMA Analytics Council 'food for thought'
Jun 10
Insights
Advice for marketers from the CMA Insights Council
Feb 29
Insights
Six tips for achieving your 2024 goals with consumer insights
Feb 20
Insights
Unpacking consumer trends for future-ready marketing
Dec 08
Insights
Inflation trends this holiday season
Oct 27
Insights
Unveiling the human side of business
Aug 09
Insights
Using customer data responsibly
Feb 01
Insights
Diversity and multiculturalism in insights and analytics
Mar 24
Customer Experience
Utilizing artificial intelligence for customer journeys
Dec 28
Insights
Integrating analytics and research
Jul 28
Insights
How to build your analytics dream team
Jul 14
Martech
Insights
Leveraging AI for Marketing Insights
Feb 17
Martech
Insights
Navigating human insights during a pandemic: Perspectives from CPG and research
Jan 06
Martech
Automation: Making consumer research possible in hours, not weeks
Mar 11
Insights
Brand
Weekend Reading List: CMA Insights Council Content Round-Up
Feb 20
Insights
Customer Experience
Martech
Insights and Analytics Trends for 2020
Jan 08
Brand
Insights
Customer Experience
Martech
Enhance Customer Experience with the Internet of Things
Aug 21
Insights
Data & Analytics Round-Up from CMA’s Insights Council #11
May 01
Insights
Data & Analytics Round-Up from CMA’s Insights Council #10
Jan 31
Martech
Insights
Brand
2019 Hot Topics in Data & Insights: What Marketers Need to Know
Jan 15
Data & Analytics Round-Up from CMA’s Insights Council #9
Dec 05
Insights
Customer Experience
Martech
Best Practices in Marketing: Collecting, Using and Protecting Personal Data
Nov 22
Insights
Martech
Creating Insight from Data that is Actionable – Are Machine Learning and AI the Answer?
Mar 13
Insights
Martech
Data & Analytics Bi-Monthly Round-Up from CMA’s Analytics Council #5
Dec 14
Insights
Analytics Priorities for 2018: Informing Decisions, Achieving Results
Dec 13
Data & Analytics Monthly Round-Up from CMA’s Analytics Council #3
Apr 07
Customer Experience
Insights
Data & Analytics Monthly Round-Up from CMA’s Analytics Council #2
Mar 02
Insights
Customer Experience
Martech
Data Philanthropy: using analytics skills to make a difference in our communities
Feb 01
Insights
Martech
Curated Content from CMA’s Customer Insights & Analytics Council
Jun 27
Insights
Customer Experience
Martech
Marketing analytics: Making $ense of it all
Jul 07
Customer Experience
Media
Insights
CMA Analytics Council 'food for thought'
Jun 10
Martech
Harnessing hyper-personalization in modern marketing
Mar 27
Martech
Enrich CX with a passwordless future
Jan 11
Martech
Where are you on the martech maturity curve?
May 03
Martech
Synthetic data and marketing
Apr 03
Martech
Women in martech
Mar 29
Martech
Strategic questions for developing your martech blueprint
Mar 21
Martech
Women in marketing technology
Mar 16
Martech
From girls in STEM to women in leadership
Mar 07
Martech
Why your martech maturity matters
Feb 07
Martech
Business transformation in 2023: Chatbots
Jan 27
Martech
Marketing in the cookieless era
Jul 15
Martech
A look at channel marketing technology
Jul 05
Martech
How do low code/no code tools impact marketing?
May 04
Martech
Martech trends
Mar 18
Martech
Tips for planning your martech stack: A practical approach
Mar 07
Martech
Martech frameworks
Jan 31
Martech
The “pulse” of marketing in Canada
Dec 09
Martech
Maximize your potential as a marketer
Jun 01
Martech
Demystifying martech part II: The 5-step martech process
May 19
Martech
Become a martech change agent
May 06
Martech
Martech maturity and the digital hangover
Apr 08
Martech
Transparency and control are only part of the consumer privacy solution
Mar 17
Martech
Martech’s relationship with internal technology teams
Feb 27
Martech
Martech Council recommends: Books for the modern marketer
Feb 05
Martech
Demystifying the Martech Stack, Part 1: The Evaluation Process
Dec 05
Exclusive Breakfast Brings Marketing Operations and Martech Into Focus
Mar 21
Learning MarTech: An Inventory of Resources to Advance Your Knowledge
Jan 30
Martech
Is “Martech” a Noun or a Verb? Two Mindsets to Consider
Nov 15
AI
How AI is infusing empathy into digital CX
Jan 08
AI
The momentum and opportunity of AI for marketers
Dec 01
AI
Mastering personalization in marketing with AI
Oct 31
AI
Harnessing predictive analytics in the age of AI
Sep 18
AI
Setting the Stage: A new series on AI-related considerations for marketers
Jul 25
Insights
Advice for marketers from the CMA Insights Council
Feb 29
Insights
Six tips for achieving your 2024 goals with consumer insights
Feb 20
Insights
Unpacking consumer trends for future-ready marketing
Dec 08
Insights
Inflation trends this holiday season
Oct 27
Insights
Unveiling the human side of business
Aug 09
Insights
Using customer data responsibly
Feb 01
Insights
Diversity and multiculturalism in insights and analytics
Mar 24
Customer Experience
Utilizing artificial intelligence for customer journeys
Dec 28
Insights
Integrating analytics and research
Jul 28
Insights
How to build your analytics dream team
Jul 14
Martech
Insights
Leveraging AI for Marketing Insights
Feb 17
Martech
Insights
Navigating human insights during a pandemic: Perspectives from CPG and research
Jan 06
Martech
Automation: Making consumer research possible in hours, not weeks
Mar 11
Insights
Brand
Weekend Reading List: CMA Insights Council Content Round-Up
Feb 20
Insights
Customer Experience
Martech
Insights and Analytics Trends for 2020
Jan 08
Brand
Insights
Customer Experience
Martech
Enhance Customer Experience with the Internet of Things
Aug 21
Insights
Data & Analytics Round-Up from CMA’s Insights Council #11
May 01
Insights
Data & Analytics Round-Up from CMA’s Insights Council #10
Jan 31
Martech
Insights
Brand
2019 Hot Topics in Data & Insights: What Marketers Need to Know
Jan 15
Data & Analytics Round-Up from CMA’s Insights Council #9
Dec 05
Insights
Customer Experience
Martech
Best Practices in Marketing: Collecting, Using and Protecting Personal Data
Nov 22
Insights
Martech
Creating Insight from Data that is Actionable – Are Machine Learning and AI the Answer?
Mar 13
Insights
Martech
Data & Analytics Bi-Monthly Round-Up from CMA’s Analytics Council #5
Dec 14
Insights
Analytics Priorities for 2018: Informing Decisions, Achieving Results
Dec 13
Data & Analytics Monthly Round-Up from CMA’s Analytics Council #3
Apr 07
Customer Experience
Insights
Data & Analytics Monthly Round-Up from CMA’s Analytics Council #2
Mar 02
Insights
Customer Experience
Martech
Data Philanthropy: using analytics skills to make a difference in our communities
Feb 01
Insights
Martech
Curated Content from CMA’s Customer Insights & Analytics Council
Jun 27
Insights
Customer Experience
Martech
Marketing analytics: Making $ense of it all
Jul 07
Customer Experience
Media
Insights
CMA Analytics Council 'food for thought'
Jun 10
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