Jennifer Bull

Manager, Councils and Regional Forums, Canadian Marketing Association

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Evaluating warranty processes: A Case Study

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Articles Authored by me

2022 Councils and Committees year in review

Jan 09
Tag:Committees

Articles Authored by me as Council member

Branding: A not-for-profit perspective

May 08
Tag:Not for Profit Tag:Marketing

AI’s transformative power in marketing

Jul 05
Tag:Marketers Tag:Thought Leadership

How charities can utilize emergency campaigns

Jun 12
Tag:Not for Profit Tag:Thought Leadership

NFP Council’s summer 2023 reading list

May 12
Tag:Marketers Tag:NFP

Competition versus collaboration

Feb 16

Examining quiet quitting in the NFP sector

Dec 28
Tag:Talent Tag:Thought Leadership Tag:NFP

Effective collaboration with diverse stakeholders: lessons learned

Sep 23
Tag:Thought Leadership Tag:NFP

The importance of collaboration: continued

Sep 08
Tag:Thought Leadership Tag:NFP

Effective collaboration with diverse stakeholders

Aug 29
Tag:Thought Leadership Tag:NFP

Reflecting the communities we serve

Jul 21
Tag:Thought Leadership Tag:NFP

Strategic use of research in NFP marketing

Jun 10
Tag:Thought Leadership Tag:NFP

What’s on the minds of NFP and social sector marketers?

Feb 15
Tag:Thought Leadership

Communicating and measuring impact

Jul 21

Driving success through partnerships: Marketing and sustainable development

Jun 17
Tag:CSR Tag:Strategy

How Sun Life is leveraging the UN Sustainable Development Goals

May 26
Tag:CSR Tag:Strategy

The UN Sustainable Development Goals: An introduction for marketers

May 12
Tag:Strategy Tag:CSR

The role of marketing in legacy giving

Apr 22

Unexpected partnerships lead to spectacular results

Jan 05
Tag:NFP Tag:Strategy

Fighting poverty amidst coronavirus requires unity for recovery

Aug 14
Tag:NFP Tag:Strategy

How do you reach consumers and donors during a pandemic?

May 27
Tag:NFP Tag:Brand

Taking a look at cause marketing: Principles and keys to success

May 21
Tag:Strategy Tag:NFP

How an art museum became a challenger brand

Feb 13
Tag:NFP Tag:Brand

Measuring Impact and Social Return on Investment

Feb 28
Tag:NFP Tag:Insights

How can partnerships be showcased through experiences?

Nov 22
Tag:Strategy Tag:NFP

How to Adopt Segmentation for Your Customer Journey: A Primer for NFPs

Jun 27
Tag:CX Tag:NFP

Constituent Experience: Progress vs Perfection

Apr 03
Tag:NFP Tag:CX

Innovation in NFP sector an oxymoron?

Feb 06
Tag:NFP Tag:Strategy

Breaking into the world of B2B marketing

Aug 20
Tag:B2B Tag:Talent

The key(s) to unlocking digital attribution in B2B

Jul 17
Tag:b2b Tag:Marketing

Creativity in B2B marketing

Jun 25
Tag:Creativity Tag:B2B

The long, the short and the reality of B2B marketing: Part 2

Aug 14
Tag:Thought Leadership Tag:B2B

The long, the short and the reality of B2B marketing: Part 1

Aug 04
Tag:Thought Leadership

Evolving B2B marketing strategies

Jul 31
Tag:B2B Tag:Thought Leadership

The impact of social media marketing in the B2B environment

Jul 18
Tag:B2B Tag:Thought Leadership

B2B marketing attribution: where to begin...

Apr 18
Tag:Thought Leadership Tag:B2B

B2B content marketing done well

Aug 22
Tag:Marketing Tag:B2B

Three drivers of B2B influencer marketing

Jul 25
Tag:Thought Leadership Tag:B2B

The anatomy of B2B influencer marketing

Jul 18
Tag:Thought Leadership Tag:B2B

How to improve your marketing measurement and attribution strategy

May 06
Tag:Marketers Tag:Thought Leadership

The future of B2B event marketing

Apr 26
Tag:B2B

Low code/no code programming

Mar 29
Tag:Digital Tag:B2B

Content marketing vs. thought leadership

Mar 01
Tag:Strategy Tag:Thought Leadership

Five in 25: Discussions with sales and marketing leaders

Jul 15
Tag:Councils Tag:Trends Tag:B2B

Future of Marketing to SMBs

Mar 16
Tag:Leadership Tag:Strategy

Marketing during the pandemic: Insights from the CMA B2B Council

Apr 23
Tag:B2B Tag:Strategy

Top tips for remote media interviews

Mar 30
Tag:Media Tag:Professional Development

Hear what leading B2B experts have to say about B2B Marketing!

Apr 04
Tag:B2B Tag:Trends

Make Business to Business Marketing More Human

Feb 07
Tag:B2B Tag:CX

In Marketing a Service Business, Consider Three Additional Ps

Jan 10
Tag:B2B Tag:Strategy Tag:CX

Holiday planning for the content marketer: Your blueprint for success!

Dec 13
Tag:Strategy Tag:B2B

Google is Making The Internet Safer

Nov 06
Tag:Brand Tag:B2B

How B2B PR differs from B2C PR, and why should brands care?

Feb 07
Tag:B2B Tag:Brand

What is a Customer Advisory Board? And No, It’s Not a Marketing Program.

Jul 10
Tag:B2B Tag:Leadership

How your B2B website can source and influence more revenue pipeline

Apr 26
Tag:B2B Tag:Strategy

How to make market research and data insights actionable for B2B campaigns

Mar 31
Tag:Insights Tag:B2B

Breaking into the world of B2B marketing

Aug 20
Tag:B2B Tag:Talent

The key(s) to unlocking digital attribution in B2B

Jul 17
Tag:b2b Tag:Marketing

Creativity in B2B marketing

Jun 25
Tag:Creativity Tag:B2B

The long, the short and the reality of B2B marketing: Part 2

Aug 14
Tag:Thought Leadership Tag:B2B

The long, the short and the reality of B2B marketing: Part 1

Aug 04
Tag:Thought Leadership

Evolving B2B marketing strategies

Jul 31
Tag:B2B Tag:Thought Leadership

The impact of social media marketing in the B2B environment

Jul 18
Tag:B2B Tag:Thought Leadership

B2B marketing attribution: where to begin...

Apr 18
Tag:Thought Leadership Tag:B2B

B2B content marketing done well

Aug 22
Tag:Marketing Tag:B2B

Three drivers of B2B influencer marketing

Jul 25
Tag:Thought Leadership Tag:B2B

The anatomy of B2B influencer marketing

Jul 18
Tag:Thought Leadership Tag:B2B

How to improve your marketing measurement and attribution strategy

May 06
Tag:Marketers Tag:Thought Leadership

The future of B2B event marketing

Apr 26
Tag:B2B

Low code/no code programming

Mar 29
Tag:Digital Tag:B2B

Content marketing vs. thought leadership

Mar 01
Tag:Strategy Tag:Thought Leadership

Five in 25: Discussions with sales and marketing leaders

Jul 15
Tag:Councils Tag:Trends Tag:B2B

Future of Marketing to SMBs

Mar 16
Tag:Leadership Tag:Strategy

Marketing during the pandemic: Insights from the CMA B2B Council

Apr 23
Tag:B2B Tag:Strategy

Top tips for remote media interviews

Mar 30
Tag:Media Tag:Professional Development

Hear what leading B2B experts have to say about B2B Marketing!

Apr 04
Tag:B2B Tag:Trends

Make Business to Business Marketing More Human

Feb 07
Tag:B2B Tag:CX

In Marketing a Service Business, Consider Three Additional Ps

Jan 10
Tag:B2B Tag:Strategy Tag:CX

Holiday planning for the content marketer: Your blueprint for success!

Dec 13
Tag:Strategy Tag:B2B

Google is Making The Internet Safer

Nov 06
Tag:Brand Tag:B2B

How B2B PR differs from B2C PR, and why should brands care?

Feb 07
Tag:B2B Tag:Brand

What is a Customer Advisory Board? And No, It’s Not a Marketing Program.

Jul 10
Tag:B2B Tag:Leadership

How your B2B website can source and influence more revenue pipeline

Apr 26
Tag:B2B Tag:Strategy

How to make market research and data insights actionable for B2B campaigns

Mar 31
Tag:Insights Tag:B2B

Is branding dead?

May 06
Tag:Brand Tag:Thought Leadership

Go for great: Making great work in a volume-obsessed world

Apr 16
Tag:Brand Tag:Thought Leadership

Evaluating warranty processes: A case study

Mar 31
Tag:Brand Tag:CX

Creating powerful brands through CX and EX investment

Aug 19
Tag:Brand Tag:CX

Brand value vs. brand equity

May 15
Tag:Brand Tag:Thought Leadership

How employer branding shapes culture and business growth

May 06
Tag:Brand Tag:Thought Leadership

Beyond ownership: Embracing collective influence in brand building

Apr 30
Tag:Brand Tag:Thought Leadership

Brand marketing: The essence of marketing

Apr 18
Tag:Brand Tag:Thought Leadership

Navigating global brand positioning

Mar 08
Tag:Brand Tag:Thought Leadership

Generating and maintaining employee trust

Jun 30
Tag:Thought Leadership Tag:Brand

Creating value without overspending

Jun 23
Tag:Branding Tag:Brand

Pricing power: The true ROI of branding

Jun 14
Tag:Thought Leadership Tag:Brand

Brand as value generator

Jun 06
Tag:Thought Leadership Tag:Brand

We have the power to do good

Apr 27
Tag:Thought Leadership Tag:Brand

From “why” to “action”: Brand stewardship in large organizations

Jan 23
Tag:Brand Tag:Thought Leadership

The future of marketing

Jul 04

Protecting, preserving, propelling

Jun 28
Tag:Thought Leadership Tag:Brand

Building brand purpose, on purpose

Jun 08
Tag:Thought Leadership Tag:Brand

Brand purpose: The key to growth hacking

May 25
Tag:Thought Leadership Tag:Brand

Brand purpose – a renewed hope

May 11
Tag:Thought Leadership Tag:Brand

Brands! Pay attention: Postings with purpose coming your way

Apr 27
Tag:Thought Leadership Tag:Brand

Is your marketing organization right for an in-house agency?

Dec 10
Tag:Strategy Tag:Talent

Despite pandemic challenges, the future of marketing is bright

Jun 09
Tag:Strategy Tag:Brand

Billions of tweets, lots of insight: Conversation trends of 2021

Jun 02
Tag:Brand Tag:Trends

COVID-19 and a year of lessons learned: Perspectives from agency leaders

Apr 28
Tag:Thought Leadership Tag:Brand

Embracing change: How NFPs evolved their brands during COVID-19

Jan 28
Tag:NFP Tag:Brand

The Story Behind CMA’s Agency Search Initiative

Jun 25
Tag:Agency Tag:Standards

Measuring The Brand Relationship: Science, Value and Perception

Aug 09
Tag:Brand Tag:Strategy

Encouraging X-functional brand ownership

Apr 16
Tag:Brand

Understanding Canada’s changing media habits: Essential insights for marketers

Jan 30
Tag:Media Tag:Trends

Advice for marketers for 2025 from the CMA Insights Council

Jan 15
Tag:Insights Tag:Thought Leadership

The rise of the privacy-first consumer: Building trust with zero-party data

Jun 10
Tag:Privacy Tag:Thought Leadership

Navigating the flux: Canada’s changing demographic landscape

Apr 26
Tag:Insights Tag:Strategy

Advice for marketers from the CMA Insights Council

Feb 29
Tag:Thought Leadership Tag:Insights

Six tips for achieving your 2024 goals with consumer insights

Feb 20
Tag:Thought Leadership Tag:Insights

Unpacking consumer trends for future-ready marketing

Dec 08
Tag:Trends Tag:Consumers

Inflation trends this holiday season

Oct 27
Tag:Consumers Tag:Thought Leadership

Unveiling the human side of business

Aug 09
Tag:Thought Leadership Tag:Insights

Using customer data responsibly

Feb 01
Tag:Thought Leadership Tag:Insights

Diversity and multiculturalism in insights and analytics

Mar 24
Tag:Thought Leadership Tag:Insights

Utilizing artificial intelligence for customer journeys

Dec 28
Tag:Consumers Tag:Thought Leadership

Integrating analytics and research

Jul 28
Tag:Thought Leadership Tag:Analytics

How to build your analytics dream team

Jul 14
Tag:Analytics Tag:Insights

Leveraging AI for Marketing Insights

Feb 17
Tag:Insights Tag:Martech

Navigating human insights during a pandemic: Perspectives from CPG and research

Jan 06
Tag:Martech Tag:Insights

Automation: Making consumer research possible in hours, not weeks

Mar 11
Tag:Digital Tag:Martech

Weekend Reading List: CMA Insights Council Content Round-Up

Feb 20
Tag:Insights Tag:Trends

Insights and Analytics Trends for 2020

Jan 08
Tag:Insights Tag:Digital Analytics

Enhance Customer Experience with the Internet of Things

Aug 21
Tag:Insights Tag:CX

Data & Analytics Round-Up from CMA’s Insights Council #11

May 01
Tag:Insights Tag:Trends

Data & Analytics Round-Up from CMA’s Insights Council #10

Jan 31
Tag:Insights Tag:Trends

2019 Hot Topics in Data & Insights: What Marketers Need to Know

Jan 15
Tag:Insights Tag:Martech

Data & Analytics Round-Up from CMA’s Insights Council #9

Dec 05
Tag:Insights Tag:Trends

Best Practices in Marketing: Collecting, Using and Protecting Personal Data

Nov 22
Tag:Insights Tag:Privacy

Creating Insight from Data that is Actionable – Are Machine Learning and AI the Answer?

Mar 13
Tag:Insights Tag:Digital Analytics

Data & Analytics Bi-Monthly Round-Up from CMA’s Analytics Council #5

Dec 14
Tag:Insights Tag:Trends

Analytics Priorities for 2018: Informing Decisions, Achieving Results

Dec 13
Tag:Strategy Tag:Insights

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #3

Apr 07
Tag:Insights Tag:Trends

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #2

Mar 02
Tag:Insights Tag:Trends

Data Philanthropy: using analytics skills to make a difference in our communities

Feb 01
Tag:Insights

Curated Content from CMA’s Customer Insights & Analytics Council

Jun 27
Tag:Insights Tag:Trends

Marketing analytics: Making $ense of it all

Jul 07
Tag:Digital Analytics Tag:Insights

CMA Analytics Council 'food for thought'

Jun 10
Tag:Insights Tag:Digital Strategy

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