Canadian Marketing Association announces new board chair and two new directors

May 20

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CMA announces 2026 CMA Awards co-chairs and introduces four new awards to recognize excellence in Canadian marketing

Nuno Bamberg, people-first brand strategist and Nancy Crimi-Lamanna, distinguished, award-winning creative leader, bring innovation and expertise to this year’s CMA Awards

Apr 21

Marketing Activity’s Economic Impact Across Canada Rivals Retail Trade and Oil and Gas, New Research Finds

A new economic analysis from Signal49 Research, formerly operating as The Conference Board of Canada, shows marketing activity’s growing contribution to GDP, employment, and public revenues since 2019

Mar 24

CMA renews partnership with AIIM to deliver Canada’s Do Not Mail Service

The Canadian Marketing Association (CMA) announced today that it has renewed its partnership with AIIM as the exclusive provider of the CMA Do Not Mail Service.

Sep 10

CMA launches NXT Fund to support student marketing clubs across Canada

Student clubs can apply for fall funding starting September 8, for up to $2,500 in support for campus initiatives

Sep 09

Two-thirds of marketers back EDI initiatives amidst societal divisions: Canadian Marketing Association

Following the upskilling of more than 1,300 professionals, the program’s second phase will focus on strengthening marketing expertise in sectors such as automotive, food processing and grocery retail

Jul 29

CMA expands Digital Marketing Skills Canada program to power growth and build Canada’s future workforce

Following the upskilling of more than 1,300 professionals, the program’s second phase will focus on strengthening marketing expertise in sectors such as automotive, food processing and grocery retail

May 27

Relevant advertising gains traction among Canadians, 73 per cent welcome tailored ads: Canadian Marketing Association

New study released during Privacy Awareness Week highlights how privacy perspectives shape Canadians’ growing preference for tailored online experiences

May 08

CMA announces 2025 CMA Awards co-chairs: Mary DePaoli and Stephanie Yung to lead Canada’s top marketing celebration

Mary DePaoli, CMA’s 2024 Lifetime Achievement Award winner, and Stephanie Yung, globally recognized design leader, bring bold vision and industry leadership to this year’s CMA Awards

Apr 22

Eva Salem of Canadian Tire and BMO named top winners at 2023 CMA Awards

Zak Mroueh, Creative Officer and Founder of Zulu Alpha Kilo, was honoured with the CMA's Lifetime Achievement Award

Nov 13

CMA urges speedy adoption of privacy law at House of Commons committee meeting in Ottawa

New law would protect Canadian consumers and enable Canadian businesses to compete in the global marketplace

Nov 02

Agency partnerships, audio marketing on the upswing in 2023, survey finds

Amidst shifts in consumer behaviour and a challenging economic climate, marketers are in­creasing their use of audio marketing, and more broadly, their reliance on agency partnerships, according to the 16th annual Digital Marketing Pulse Survey released today by Ipsos Canada in partnership with the Canadian Marketing Association.

Dec 06

Volkswagen Canada, YWCA Metro Vancouver named top winners at 2021 CMA Awards

The quality and increased number of entries this year show that marketers are agile and innovative, finding ways to reach their customers even amidst the challenges of the past 18 months

Nov 18

Social/Influencer marketing channels will grow in 2022

Social media and influencer marketing are expected to play larger roles in marketing plans as part of a pandemic-accelerated shift to...

Nov 02

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