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A Tale of Two Brands with Mike Leon, Brand Heroes
How to navigate the tricky balance between your own brand and your employers?
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The Demise of Cookies and Growing Data Privacy Legislation, with Isaac Adejuwon, Metricsflow
Join Isaac Adejuwon, CEO & Founder at Metricsflow to discuss the Demise of Cookies.
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Women in Business: Resilience Through Community, presented by Captivate
, Toronto
Join us in person for Women in Business: Resilience through Community - learn how to build a network of trusted partners with a vested interest in your future.
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ChatGPT, Metaverse, and the Next Evolution of Customer Experiences, with Brent Chaters, Accenture
Join Brent Chaters to discuss the future of customer experience with the emergence fo ChatGPT, Metaverse and new technologies.
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CMAinclusion, presented by Mastercard (2023)
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Meet Gen Z IRL: Capturing the attention of a generation
Join expects at Canada Post exploring exclusive research into Gen Z - the rising consumer generation.
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Branding, Presence and Community with Björn Bruschke, Desjardins
Join Björn Bruschke from Desjardins to discuss this topic about authenticity, connection, commitment, consistency, while bringing a brand to life.
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Virtual - Building Trust as Technology Transforms
This event confronts pivotal ethical and regulatory developments impacting data-driven marketing.
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How to Uncover Your Brands Truth with Mike Leon, Brand Heroes
Join Mike Leon, Managing Director Brand Heroes and Jenn Kew AVP, Marketing & Communications Echelon Insurance as they talk through an approach to finding your brands truth and leveraging it to build a brand strategy with heart.
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2023 CMA Awards
, Toronto
The CMA Awards celebrate the best in Canadian marketing and recognizes the top campaigns and marketers from across the country.
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The ESG Imperative. Translating Corporate Pressures into Your Marketing Strategy, Cynthia Pachovski
Join Cynthia Pachovski, CEO of Ipsos Canada, to discuss how marketers today must incorporate their C-Suite’s ESG objectives and achievements into their strategies and plans.
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CMAadtech 2023
Learn from forward-thinking leaders who will explore the evolving trends and human implications of martech by sharing their innovative idea and insights.
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Generative AI Prompting Principles
Explore the fundamentals of prompting, delve into advanced techniques such as Few Shot Prompting, and leverage ChatGPT's sophisticated capabilities to achieve marketing excellence.
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Navigating the Future of Work, Michael J. Aniballi and Eric Mercer, OpenGravity
Welcoming members Director level and up, to join up to 15 Marketing Leaders in this VIRTUAL executive round table discussion.
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Ethics for Marketers On-Demand Course (Fall 2020)
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Most Influential Brands of 2023
, Toronto
Ipsos shares the results from their latest Most Influential Brands study, spotlighting the brands that truly influenced us throughout 2023.
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Creative Strategic Thinking
We hear a lot about the importance of critical thinking but much less about creative thinking. With increasing complexity, uncertainty, and change in our lives – and the rise of AI and automation – the need to embrace human creativity to solve challenges has never been more important.
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AI and the Future of Work in Marketing: An Executive Overview
The future of work will be significantly impacted by AI, and presents significant opportunities and questions for marketing leaders.
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Unlock the Power of AI: How AI Can Make You a Better Marketer
Learn how to harness the power of cutting-edge AI tools and techniques to create powerful, data-driven marketing plans that resonate with your audience.
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Influencer Marketing: Leveraging Internet Fame for Brand Success
Influencer Marketing has experienced staggering growth over the past five years. Learn how to develop an impactful Influencer Marketing Strategy, along with some tips and tricks to get the most out of each post.
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The Art and Science of Writing Great Copy
The irony in this time of transformative digitalization is that the written word is more important than ever.
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Project Management for Marketers 2024
This training provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks.
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Mastering SEO & CRO Strategies
Learn how to optimize your website's visibility and drive higher conversion rates to significantly enhance performance and profitability.
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Presentation Skills for Success
The stronger our presentation skills, the greater our success in delivering messages to our friends, colleagues, and clients.
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Marketing Planning Primer
Join Richard Toker, Partner at Branderos, as he discusses how to effectively craft, communicate, and execute marketing plans to reach desired outcomes.
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Content Marketing
Content Marketing answers your audience’s questions, helps you build trust, develops long-term relationships, and improves conversions while generating leads. Is there anything it can’t do? There has never been a better time to invest – learn how to develop and execute a powerful content marketing strategy.
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AI and Social Media: The Future of Engagement
Experience the future of social media marketing in this immersive training, where we unravel the dynamic fusion of Social Media and AI, set to redefine the landscape of brand engagement.
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CASL & Privacy Essentials
This session will equip you with the tools and knowledge to confidently navigate the complexities of digital communication rules.
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Unleash Your Creativity with Proven Brainstorming Techniques
Join us to unlock the power of brainstorming in ways that redefine what’s possible in marketing innovation and strategy.
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AI for Non-Profits: Enhancing Efficiency and Impact
Unlock new potential for greater impact. Learn to supercharge your organization’s marketing efforts with artificial intelligence.
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AI-Enhanced Project Management for Marketers
This training provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks, now enhanced with AI capabilities.
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Customer Lifecycle Management
Discover how effective CLM enables business growth by considering each stage of the customer decision journey, from awareness through acquisition, into post-purchase loyalty and advocacy.
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The Brand Identity Blueprint: Define, Build, and Leverage for Maximum Impact
Learn to leverage your distinctive brand identity to drive measurable business outcomes.
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Building Presentations that Persuade: Harnessing the Power of Storytelling
Building a great presentation has nothing to do with knowing your way around Powerpoint or Google Slides or Keynote.
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Paid Acquisition Strategy for 2025 and Beyond
In this hands-on session, you will learn which channels are working for you (organic, paid, social, referral, email, etc.), which aren't, and how to make educated decisions around where to allocate your budget.
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Mastering AI-Powered Search For Strategy Development
Learn to leverage emerging AI search tools like Perplexity, NotebookLM, and Exa to enhance marketing research and strategy development.
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CMA Café: How is Marketing Mix Modeling evolving media planning in 2025
, Toronto
Join Mo Dezyanian and Don Williams to discuss Marketing Mix Modeling
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Chartered Marketer Live Info Session - January 21
Discover the Pathways to the Chartered Marketer Designation! Discover how you can join marketing professionals across Canada who are setting the standard in marketing excellence. This is your opportunity to have all your questions answered and gain valuable insights into advancing your career in marketing.
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CMA NXT Marketing Careers Night
This event will provide students and new marketers with insights into the many avenues they can pursue in marketing and the day-to-day of a professional marketer.
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Creative Brief Writing
Unleash your creative potential with our dynamic training session designed for marketing professionals ready to master creative briefing.
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CMA Café: The Mind of the Creator: how can we effectively manage personalities and expectations?
Join Jack Harding, Founder of Diner Agency and Expert in Influencer and Endorsement Marketing, for an exclusive, interactive session designed to dive into the complexities of working with influencer and celebrity talent.
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CMA Café: Striking The Balance - Reimagining Brand Building and Performance Marketing
, Toronto
Join David, founder and CEO of Mindshape for an engaging discussion with attendees exploring key topics that are affecting how today’s top CEO’s are evaluating the balance between brand building and performance marketing.
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Effective Communication Tips to Ace Any Job Interview
Join Brendan Kumarasamy, founder of MasterTalk, in this highly interactive and engaging session focused exclusively on mastering your job interview communication.
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Finding the right balance for CPG advertisers, Environics Analytics and MiQ Exclusive Experience
, Toronto
In this session, we identify key themes for a well balanced CPG marketing plan this year
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Finding the right balance for CPG advertisers, Environics Analytics and MiQ Exclusive Experience (V)
In this session, we identify key themes for a well balanced CPG marketing plan this year
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SOLD OUT - CMA Talent Forum
Connect, collaborate, and grow with industry leaders at CMA's Talent Forum — a day of networking, insights, and opportunities!
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[Virtual] CMA Talent Forum
Connect, collaborate, and grow with industry leaders at CMA's Talent Forum — a day of networking, insights, and opportunities!
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Influencer Marketing: Strategies for Authentic Partnerships
Influencer Marketing has experienced staggering growth over the past five years. Learn how to develop an impactful Influencer Marketing Strategy, along with some tips and tricks to get the most out of each post.
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CMA Fireside Chat with Anita Lall
Barry Alexander, Chief Marketing & Diversity Officer, is joined next by Cameron Stark, Co-Founder and Head of Strategy at Hard Work Club to discuss Effective Networking & Career Advancement.
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CMA Café: How can MarTech solutions fuel your data-driven communication?
, Toronto
Join Vera Cvetkovic from Canada Post Corporation and discuss how to fuel data-driven communication with MarTech.
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AI Agents: A Marketer's Introduction to Intelligent Agents
This introductory course offers a foundational understanding of AI agents and their potential impact on marketing, focusing on core concepts and practical examples.
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[SOLD OUT] Women in Business: Harnessing AI, Captivate Exclusive Experience
, Toronto
This event will focus on empowering women to lead with confidence in an AI-driven world. We’ll share current research findings & trends from Captivate’s proprietary panel of urban professionals
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Revolutionizing Long-Distance Travel: How AI Elevates the CX at Deutsche Bahn
Join us for an exciting online event where we will explore how AI is revolutionizing the travel industry, specifically focusing on enhancing customer experiences for long-distance travelers.
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CMA Café: The changing face of PR : How can you build Your Digital Footprint?
Join Victoria Kirk, a 20-year PR veteran, Founder of Verified Communications, and former PR lead at Gap Inc., with experience at top agencies NATIONAL and Cossette.
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The Emotionally Intelligent Marketer: Elevate Your Career and Drive Team Success
, Toronto
Equip yourself with the emotional intelligence skills to lead with confidence, enhance team dynamics, and elevate their overall performance. Whether they are a team lead or looking to step into leadership, Emotional Intelligence is the game-changing skill set that will drive their success.
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CMA Café: Trust what you create
, Toronto
Join IBM and Adobe to explore this very question at a networking lunch followed by an interactive discussion and sharing our real world experience.
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CMA Mentorship Fireside Chat: Trends in Canadian Sports Marketing & Sponsorship - Cheryl Sebastian
Barry Alexander, Chief Marketing & Diversity Officer, is joined next by Cheryl Sebastian, Associate VP, Global Partnerships at NBA Canada to discuss one of the most requested fields of interest, Sports Marketing and Sponsorship.
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Captivate: The Psychology of Persuasion for Impactful Sales & Marketing
, Toronto
Gain a deeper understanding of decision-making’s emotional underpinnings and harness a powerful persuasion framework to apply in real-world marketing challenges.
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CMA Café: How should your loyalty program evolve to meet customer expectations?
, Toronto
Join Simon Éthier, executive consultant and partner of adviso, to discuss the future of loyalty programs.
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CMA Café: Patriotism is on the rise in Canada, and yes, even in Quebec!
, Toronto
Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.
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CMAai
Join the CMA to discuss attitudes and knowledge around AI today and what marketers will need in 2025 to prepare to work most effectively to lead AI integration that must be part of the new business transformation discussion.
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Content Marketing
Content Marketing answers your audience’s questions, helps you build trust, develops long-term relationships, and improves conversions while generating leads. Is there anything it can’t do? There has never been a better time to invest – learn how to develop and execute a powerful content marketing strategy.
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Sustainable Marketing Practices and Green Strategies
Learn how to craft real, impactful Sustainability stories for your brand while dodging greenwashing and inspiring action.
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CMA Mentorship Program For Newcomers to Canada - Fireside Chat with Patrick Bhang
, Toronto
Barry Alexander, Chief Marketing & Diversity Officer, is joined by Patrick Bhang, Senior Director for Regional and Branch Marketing and a passionate advocate for supporting newcomers.
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2025 Cella Intelligence Report: Insights and Highlights Webinar
Join us for a live webinar preview of the new 2025 Cella Intelligence Report where you’ll discover what hundreds of experts told us about high-priority industry trends, tech tools and strategy.
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Project Management for Marketers [SOLD OUT]
This training provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks.
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CM + CEO Luncheon
, Toronto
Join CMA’s CEO and your talented Chartered Marketer (CM) colleagues for lunch and a stimulating conversation about the future of marketing.
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DMSC Live Info Session
Join us for an informative session on the Digital Marketing Skills Canada (DMSC) program, where we will cover everything you need to know about the pathways, courses, registration process, and the exclusive benefits of becoming a Chartered Marketer through a fully funded program by the Government of Canada.
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Enhancing Direct Mail: The Tech-Driven Evolution
Direct mail is evolving – are you? Join our IGNITE Webinar this April to explore the exciting intersection of technology and direct mail.
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CM + CEO Chat
Join CMA’s CEO and your talented Chartered Marketer (CM) colleagues a stimulating conversation about the future of marketing.
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SOLD OUT -CMA Marketing Week Kick-off: Exclusively for the Brave, NP Digital & CMA Connect Live
, Toronto
Join Neil Patel for Exclusively for the Brave, where marketing leaders challenge the status quo through bold, data-driven discussions. Rethink the future of marketing with insights on AI, innovation, and strategy.
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[Virtual] CMA Marketing Week Kick-off: CMA Connect Live with Neil Patel
Join Neil Patel for Exclusively for the Brave, where marketing leaders challenge the status quo through bold, data-driven discussions. Rethink the future of marketing with insights on AI, innovation, and strategy.
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SOLD OUT - [In-Person] CMA Marketing Week Vancouver, presented by Ipsos
, Vancouver
Please join us for the unveiling of Ipsos’ 2025 Most Loved Brands Study.
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[Virtual] CMA Marketing Week Vancouver, presented by Ipsos
Please join us for the unveiling of Ipsos’ 2025 Most Loved Brands Study.
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CMA Marketing Week: Demystifying Generative AI: practical uses without the hype
Join Karla Congson for a practical, hands-on course on harnessing the power of AI to boost your marketing efforts.
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CMA Marketing Week: AI-Driven Storytelling for Marketers
Join Dave Burnett to explore how integrating traditional storytelling frameworks with AI tools can enhance your marketing. Learn how the Hero’s Journey and StoryBrand Framework, combined with AI like ChatGPT, can create more impactful narratives. Leave with the knowledge to elevate your storytelling strategy.
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CMAinclusion, presented by Mastercard
Join us for thoughtful and informative discussions on the state and role of EDI in Canada's marketing profession, including an update on the CMA's ongoing commitment to combat racism and systemic discrimination, and fostering an inclusive and diverse marketing profession in Canada.
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SOLD OUT - [In-person] CMA Marketing Week presents CMAfutureproof, presented by Roku Canada
, Toronto
CMAfutureproof, presented by Roku, explores how marketers can stay ahead with AI and innovation. Join industry experts, including Jonah Berger, for insights and networking from 5:00 to 6:00 PM.
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[Virtual] CMA Marketing Week presents CMAfutureproof, presented by Roku Canada
CMAfutureproof, presented by Roku, explores how marketers can stay ahead with AI and innovation. Join industry experts, including Jonah Berger, for insights and networking from 5:00 to 6:00 PM.
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Thought Leader Panel: Growth's ‘Big 3’: Storytelling, Brand and Business
Join us during Marketing Week for an interactive discussion with members of the CMA’s thought leadership Councils.Join us for a virtual panel event, featuring members of the CMA’s thought leadership Councils.
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Thought Leader Panel: The next age of CX: Maintaining Customer Facing Systems
Join us during Marketing Week for an interactive discussion with members of the CMA’s thought leadership Councils.
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Marketing Week: Achievement in Marketing (AIM) Social Connect
, Toronto
Join us at Hunters Landing for our Marketing Week Achievement In Marketing (AIM) Social Connect.
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CMA Marketing Week - Reset Your Mindset: Bouncing Back when Things are Tough
Join us for a session on leading through change with resilience and emotional intelligence. Learn how to stay grounded, support your team, and reframe challenges as you navigate today’s fast-paced work environment.
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CMA Marketing Week - Copywriting: From Strategy to Storytelling
Join us for a session on leading through change with resilience and emotional intelligence. Learn how to stay grounded, support your team, and reframe challenges as you navigate today’s fast-paced work environment.
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AI and Social Media: Driving Marketing Engagement
Unravel the dynamic fusion of Social Media and AI. Discover how AI tools help optimize content strategies, boost engagement, and strengthen your brand’s social presence.
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CMA NXT Marketing Careers Night
This event will provide students and new marketers with insights into the many avenues they can pursue in marketing and the day-to-day of a professional marketer.
-
Project Management for Marketers
This training provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks.
-
Chartered Marketer Live Info Session - June
Discover the Pathways to the Chartered Marketer Designation! Discover how you can join marketing professionals across Canada who are setting the standard in marketing excellence. This is your opportunity to have all your questions answered and gain valuable insights into advancing your career in marketing.
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Unleashing Your Creativity with Proven Brainstorming Techniques
, Toronto
Prepare to wield your newfound knowledge and creativity to craft new ideas that captivates audiences, sparks imaginations, and drives results. Unlock the power of brainstorming in ways that redefine what’s possible in marketing innovation and strategy.
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The Art and Science of Copywriting
Advance your copywriting skills and learn how to craft compelling content.
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[In-Person] CMA Presents: The Case for Canada
, Toronto
We’re bringing together agencies, media suppliers, research experts, measurement specialists and content professionals to talk about the latest tools and measurements in media innovation.
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[Virtual] CMA Presents: The Case for Canada
We’re bringing together agencies, media suppliers, research experts, measurement specialists and content professionals to talk about the latest tools and measurements in media innovation.
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Cracking the Code of Loyalty in 2025: What Top-Performing Loyalty Programs Get Right
On June 12, join adviso and nventive for an exclusive webinar where we’ll explore the key success factors of today’s most effective loyalty programs and the strategic shifts brands must make to stay top-of-mind.
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Unlock Consumer Decisions: Master Psychological Strategies in Marketing
, Toronto
This 3 hour training provides a deep dive into consumer behavior and marketing psychology, focusing on how psychological principles influence purchasing decisions.
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DMSC Live Info Session - June
Join us for an informative session on the Digital Marketing Skills Canada (DMSC) program, where we will cover everything you need to know about the pathways, courses, registration process, and the exclusive benefits of becoming a Chartered Marketer through a fully funded program by the Government of Canada.
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AI-Powered Programmatic Advertising: Build Smarter Campaigns
AI is fundamentally reshaping how digital marketing campaigns are designed from pinpointing the right audiences to allocating budgets and optimizing performance in real-time. In this dynamic session, you'll step into the role of a strategic decision-maker, dissecting real-world programmatic campaigns (both wins and misfires) to uncover actionable insights and best practices.
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CMA Café: From Hidden to Headline: Positioning Your Executive Team as Industry Thought Leaders
Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.
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Chartered Marketer Live Info Session - July
Discover the new On-Demand format for all CM courses plus learn about the Accelerated Pathways to the Chartered Marketer Designation. Discover how you can join marketing professionals across Canada who are setting the standard in marketing excellence. This is your opportunity to have all your questions answered and gain valuable insights into advancing your career in marketing.
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Getting Digital Right: How Cutting-Edge Martech Builds Authentic Consumer Trust
On July 17, join SAS and Canadian Tire Financial Services for an exclusive webinar exploring how to build lasting consumer trust through humanized, data-driven customer experiences—powered by marketing technology.
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CMA x SMCC Summer Social 2025
, Toronto
Join us for The Summer Social Event, presented by CMA and SMCC hosted in Toronto. We know marketers love to network, so we are bringing you a chance to connect with industry professionals during this exciting event of the summer.
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DMSC Live Info Session - July
Join us for an informative session on the Digital Marketing Skills Canada (DMSC) program, where we will cover everything you need to know about the pathways, courses, registration process, and the exclusive benefits of becoming a Chartered Marketer through a fully funded program by the Government of Canada.
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CMA Presents: The 2025 Marketing EDI Study
Join us for the launch of CMA’s 5th annual EDI report, highlighting key findings and ongoing efforts to advance equity, diversity, and inclusion in the Canadian marketing industry.
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CMA Mentorship Mixer
, Toronto
Join us at Hunters Landing for our CMA Mentorship Mixer
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Chartered Marketer Live Info Session - August 6
Discover the Pathways to the Chartered Marketer Designation! Discover how you can join marketing professionals across Canada who are setting the standard in marketing excellence. This is your opportunity to have all your questions answered and gain valuable insights into advancing your career in marketing.
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Mastering SEO & CRO Strategies
Learn how to unleash the power of ChatGPT in optimizing your website for search engines and boosting conversion rates.
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Marketing Planning Primer: Developing Marketing Objectives, Strategies & Tactics
, Toronto
Join Richard Toker, Partner at Branderos, as he discusses how to effectively craft, communicate, and execute marketing plans to reach desired outcomes.
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CMA Cafe: What’s Working in Marketing: AI-Driven Marketing Wins to Implement Right Now
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Financial Fluency for Marketers: Metrics, Margins & Measurement
Empower yourself with essential marketing and financial performance metrics. Master the nuances between Markup and Margin to refine your pricing strategies and drive significant financial success.
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AI and Social Media: Driving Marketing Engagement
Unravel the dynamic fusion of Social Media and AI. Discover how AI tools help optimize content strategies, boost engagement, and strengthen your brand’s social presence.
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Chartered Marketer Live Info Session - September
Discover the Pathways to the Chartered Marketer Designation! Discover how you can join marketing professionals across Canada who are setting the standard in marketing excellence. This is your opportunity to have all your questions answered and gain valuable insights into advancing your career in marketing.
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Marketing Planning Primer: Developing Marketing Objectives, Strategies & Tactics
Join Richard Toker, Partner at Branderos, as he discusses how to effectively craft, communicate, and execute marketing plans to reach desired outcomes.
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CM + CEO Luncheon
, Toronto
Join CMA’s CEO and your talented Chartered Marketer (CM) colleagues for lunch and a stimulating conversation about the future of marketing.
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CM + CEO Chat
Join CMA’s CEO and your talented Chartered Marketer (CM) colleagues a stimulating conversation about the future of marketing.
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CMA Café: Unlocking Potential: How to Get the Most Out of Your Agency Partnership
, Toronto
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Stop Overspending and Optimize Your Search Results
Join Jenn Paterson and John Beresford from BrandPilot AI in this live webinar to help uncover why your CPCs are inflated, even in the absence of consistent competition
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Beyond the Primer: Building a Strategic Marketing Plan That Delivers
Gain the practical skills and tools to confidently build a strategic marketing plan that drives business results. This session builds on the Marketing Planning Primer and provides a deeper dive into using a strategic planning template to structure and guide your marketing approach.
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CMA Media Evolution Mixer
, Toronto
The Canadian Marketing Association is adding a new layer to Media Evolution 2025 — an exclusive Pre-Conference Mixer designed to deepen connections before the main event begins.
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SOLD OUT - [In-person] CMA Media Evolution 2025, presented by Pinterest
, Toronto
We’re bringing together agencies, media suppliers, research experts, measurement specialists and content professionals to talk about the latest tools and measurements in media innovation.
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[Virtual] CMA Media Evolution, presented by Pinterest
We’re bringing together agencies, media suppliers, research experts, measurement specialists and content professionals to talk about the latest tools and measurements in media innovation.
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Budgeting and P&L Management for Marketers
Gain the essential skills to confidently build and manage marketing budgets and understand how to read and influence a Profit & Loss statement. Learn how to collaborate effectively with finance and use financial insights to drive smarter marketing decisions.
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The Emotionally Intelligent Marketer: Elevate Your Career and Drive Team Success
, Toronto
Equip yourself with the emotional intelligence skills to lead with confidence, enhance team dynamics, and elevate their overall performance. Whether they are a team lead or looking to step into leadership, Emotional Intelligence is the game-changing skill set that will drive their success.
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CMA NXT Marketing Careers Night - Oct 1
, Toronto
This in-person event will provide students and new marketers with insights into the many avenues they can pursue in marketing and the day-to-day of a professional marketer.
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Unlock Consumer Decisions: Master Psychological Strategies in Marketing
This 3 hour training provides a deep dive into consumer behavior and marketing psychology, focusing on how psychological principles influence purchasing decisions. Participants will learn strategies and techniques to better understand, segment, and influence their target audience.
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Content Marketing
Content Marketing answers your audience’s questions, helps you build trust, develops long-term relationships, and improves conversions while generating leads. Is there anything it can’t do? There has never been a better time to invest – learn how to develop and execute a powerful content marketing strategy.
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Chartered Marketer Live Info Session - October 8
Discover the Pathways to the Chartered Marketer Designation! Discover how you can join marketing professionals across Canada who are setting the standard in marketing excellence. This is your opportunity to have all your questions answered and gain valuable insights into advancing your career in marketing.
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Responsible Innovation - The SAS Way
Learn how to build a future-ready marketing strategy rooted in responsibility.
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The Privacy Advantage – Using Trusted Data and AI for Better Marketing Outcomes
Join Canada's premier marketing AI and data event where industry leaders tackle the critical questions shaping our profession: How do we harness AI effectively and responsibly?
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The Case for Canada, Vancouver, B.C.
, Vancouver
This event brings together marketing professionals, industry leaders, and innovators from the industry in Vancouver for a morning of inspiration, learning, and networking.
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Project Management for Marketers
This training provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks.
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CMA Café: The Future of Personalization: A Strategic Session
, Toronto
Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.
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CMA The Case for Canada, presented by Reality Engine
, Calgary
This event brings together marketing professionals, industry leaders, and innovators from the industry in Calgary for a morning of inspiration, learning, and networking.
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[In-Person] Fueling Culture: Why Investing in Canadian Media Matters, CBC Exclusive Experience
, Toronto
This event brings together fresh research, industry insights, and a behind-the-scenes look at the JUNOS, Canada’s biggest night in music, to explore why Canadian media matters, the challenges it faces, and the opportunities for marketers to make an impact.
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[Virtual] Fueling Culture: Why Investing in Canadian Media Matters, CBC Exclusive Experience
This event brings together fresh research, industry insights, and a behind-the-scenes look at the JUNOS, Canada’s biggest night in music, to explore why Canadian media matters, the challenges it faces, and the opportunities for marketers to make an impact.
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CMA Café: Rethinking Quebec: A Market You Don’t Want to Miss
, Toronto
We welcome you to join Patricia Châteauneuf, General Manager, Multiplatform Media Sales, Québec at CBC & Radio-Canada Media Solutions, for a candid, behind-the-scenes discussion on why Quebec isn't just another market—it's your competitive advantage waiting to be unlocked.
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Demystifying Generative AI: Practical Uses Without the Hype
This training demystifies AI for marketing professionals, transforming complex technology into practical daily applications. Participants will discover why AI matters to their everyday work while learning simple techniques to maximize results from AI tools and stay competitive as the technology continues to evolve.
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Chartered Marketer Live Info Session - November 5
Discover the Pathways to the Chartered Marketer Designation! Discover how you can join marketing professionals across Canada who are setting the standard in marketing excellence. This is your opportunity to have all your questions answered and gain valuable insights into advancing your career in marketing.
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2025 CMA Awards Show & Gala
, Toronto
Celebrate the very best of Canadian marketing at the CMA Awards hosted at Toronto's Westin Harbour Castle!
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AI-Driven Storytelling for Marketers - SOLD OUT
Transform your marketing approach by mastering AI-driven storytelling, blending timeless frameworks with cutting-edge AI to create narratives that captivate and engage your audience.
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When AI Meets MMM
Join adviso for an exclusive webinar where we’ll explore how AI-powered Marketing Mix Modeling (MMM) is redefining modern measurement.
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CMA Café: A Fresh Conversation on Insights and AI
Teresa and Layne will offer their perspective on how EA is building AI into its tools including the next generation of ENVISION and how they are working with clients to support clients’ own AI goals.
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CMA Café: How Economic Uncertainty Is Redefining Customer Loyalty
, Toronto
Join Simon Ethier from adviso to discuss how economic uncertainty is reshaping customer loyalty in Canada and what leading brands are doing to stay ahead.
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The Ethical Storyteller: Trusted Data Narratives with AI and Human Ingenuity
This interactive 2.5-hour training equips marketing, insights, and strategy professionals to transform raw data into persuasive stories while navigating the ethics of AI in storytelling. Through case studies, guided activities, and peer feedback, participants will learn to craft narratives that inspire action, build trust, and drive meaningful impact.
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Project Management for Marketers (On-Demand Seminar Training)
This training provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks.
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Paid Acquisition for 2026 and Beyond
In this hands-on session, you will learn which channels are working for you (organic, paid, social, referral, email, etc.), which aren't, and how to make educated decisions around where to allocate your budget.
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[In-person] CMAcx, presented by CanadaVisa
, Toronto
Join us on Dec 3rd to learn more on what the consumers of the future expects from brands.
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[Virtual] CMAcx, presented by CanadaVisa
Join us on Dec 3rd to learn more on what the consumers of the future expects from brands.
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CMA Café: Future of Brand Agency Collaboration in 2025
, Toronto
As marketing becomes more complex, the relationship between brands and agencies is being redefined.
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Building Presentations that Persuade: Harnessing the Power of Storytelling
Building a great presentation has nothing to do with knowing your way around Powerpoint or Google Slides or Keynote.
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CMA Café: Charting the AI Frontier – CMOs Navigating the New Marketing Landscape
, Toronto
Join Gerardo Amaya, AI & Technology Strategy Leader for Microsoft to discuss how CMOs are embracing the next frontier of marketing through AI.
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AI Driven Storytelling for Marketers
Transform your marketing approach by mastering AI-driven storytelling, blending timeless frameworks with cutting-edge AI to create narratives that captivate and engage your audience.
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Project Management for Marketers
This training provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks.
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Copywriting for Marketers (On-Demand Seminar Training)
Advance your copywriting skills and learn how to craft compelling content.
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Project Management for Marketers (On-Demand Seminar Training)
This training provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks.
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AI-Powered SEO and Generative Engine Optimization
Search is shifting from “10 blue links” to AI-driven results, answers, and knowledge panels—so winning now requires more than keywords.
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Building Presentations that Persuade: Harnessing the Power of Storytelling
Building a great presentation has nothing to do with knowing your way around Powerpoint or Google Slides or Keynote.
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CM + CEO Luncheon
, Toronto
Join CMA’s CEO and your fellow Chartered Marketer colleagues for lunch and an engaging conversation about where marketing is headed next.
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CM + CEO Chat
Join CMA’s CEO and your talented Chartered Marketer (CM) colleagues a stimulating conversation about the future of marketing.
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CMA NXT - Marketing Careers Night - Jan 28
Join us for a free CMA NXT event where students and new marketers can hear from industry professionals, ask questions, and network to explore the many paths in marketing.
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Budgeting and Finance for Marketers
Gain the essential skills to confidently build and manage marketing budgets and understand how to read and influence a Profit & Loss statement.
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Chartered Marketer Live Info Session - Feb 4
Discover the Pathways to the Chartered Marketer Designation! Discover how you can join marketing professionals across Canada who are setting the standard in marketing excellence.
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CMA Café: The Predictive Era of Customer Experience
, Toronto
Join Andrea Cook, CEO of JAM CRM to discuss how customer experience is shifting from analyzing behaviour to anticipating intent
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Announcing Canada's Most Influential Brands of 2025 SOLD OUT
Be first to know and join the excitement as Ipsos unveils the results of their 2025 Most Influential Brands study, spotlighting the brands that shaped Canadian culture and consumer behaviour in the past year.
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Announcing Canada's Most Influential Brands of 2025
Be first to know and join the excitement as Ipsos unveils the results of their 2025 Most Influential Brands study, spotlighting the brands that shaped Canadian culture and consumer behaviour in the past year.
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AI and Social Media: Driving Marketing Engagement
Unravel the dynamic fusion of Social Media and AI. Discover how AI tools help optimize content strategies, boost engagement, and strengthen your brand’s social presence.
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Neuroinclusion in the Workplace
Learn how to understand autism and neurodiversity to reduce workplace barriers, strengthen team culture, and implement practical neuroinclusion strategies that support neurodivergent employees and benefit the entire organization.
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CMA Café: Making Canada a Global AdTech Center of Innovation
, Toronto
Join Vitaly Pecherskiy, Co-Founder and CEO, for a discussion moderated by Christiana Marouchos, VP of Marketing, to discuss how we can make Canada a global hub for AdTech Innovation
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AI-Driven Storytelling for Marketers
Transform your marketing approach by mastering AI-driven storytelling, blending timeless frameworks with cutting-edge AI to create narratives that captivate and engage your audience.
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Persuasive Presentation Skills for Marketing Leaders - Two Day Training
, Toronto
Learn to overcome the most common presentation fears and develop the skills needed to deliver compelling, persuasive, and influential presentations.
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SOLD OUT - Women in Business: Win-Win Networking
, Toronto
In today’s marketing landscape, strong networks are the catalyst for opportunity, innovation, and career advancement.
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CMA Fireside Chat with Anita Lall
Join fellow marketing professionals for an interactive conversation designed exclusively for our mentorship community.
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Content Marketing
Content Marketing answers your audience’s questions, helps you build trust, develops long-term relationships, and improves conversions while generating leads. Is there anything it can’t do? There has never been a better time to invest – learn how to develop and execute a powerful content marketing strategy.
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Chartered Marketer Live Info Session - March 4
Discover the Pathways to the Chartered Marketer Designation! Discover how you can join marketing professionals across Canada who are setting the standard in marketing excellence.
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Beyond the Frontier: How AI Is Redefining the Future of Marketing, Microsoft Exclusive Experience
As artificial intelligence rapidly reshapes the marketing landscape, leaders are being challenged to move beyond experimentation and translate AI potential into meaningful business impact.
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CMA Café: Winning the Next Phase of Agency Growth
, Toronto
Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.
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The Emotionally Intelligent Marketer: Elevate Your Career and Drive Team Success
, Toronto
Equip yourself with the emotional intelligence skills to lead with confidence, enhance team dynamics, and elevate their overall performance. Whether they are a team lead or looking to step into leadership, Emotional Intelligence is the game-changing skill set that will drive their success.
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Certificates Live Info Session
Join us for an informative session about Canada's premier marketing certification programs, offering you control over your career development and upskilling journey.
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Win-Win Networking Part 2 Workshop | Give to Gain to Expand Your Network with Strategy and AI
Join Jennifer Willey, Founder, Wet Cement for a virtual workshop.
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Creative Brief Writing
This engaging and practical seminar equips marketing professionals with the tools and techniques needed to master the art of creative briefing.
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Unlock Your Edge: How Coaching Accelerates Marketing Careers
This webinar explores how professional coaching helps marketers turn potential into momentum.
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Chartered Marketer Live Info Session
Discover the Pathways to the Chartered Marketer Designation! Discover how you can join marketing professionals across Canada who are setting the standard in marketing excellence.
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Influencer Marketing: Strategies for Authentic Partnerships
Influencer Marketing has experienced staggering growth over the past five years. Learn how to develop an impactful Influencer Marketing Strategy, along with some tips and tricks to get the most out of each post.
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CM + CEO Luncheon
, Toronto
Join CMA’s CEO and your fellow Chartered Marketer colleagues for lunch and an engaging conversation about where marketing is headed next.
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CM + CEO Chat
Join CMA’s CEO and your talented Chartered Marketer (CM) colleagues a stimulating conversation about the future of marketing.
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CM Townhall - Generative AI and Trust: What Canadian Marketers Need to Know Now
Join fellow Chartered Marketers and CM Learners for an interactive conversation designed exclusively for CM community. To register, please enter your provided access code.
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Chartered Marketer Instructor-Guided Courses Info Session - April 16
Explore the instructor-guided Chartered Marketer (CM) pathway and learn how you can earn Canada’s only marketing designation designed for experienced professionals. This session will walk you through the structured, cohort-based learning experience and provide clarity on program requirements, expectations, and outcomes.
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Project Management for Marketers
This training provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks.
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AI Agents: A Marketer's Introduction to Intelligent Agents
This introductory course offers a foundational understanding of AI agents and their potential impact on marketing, focusing on core concepts and practical examples.
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(Virtual) CMA Fireside Chat with Dave Burnett
Join fellow marketing professionals for an interactive conversation designed exclusively for our mentorship community.
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[In-Person] CMA Marketing Week: Kick-off Event / CMA Connect Live
, Toronto
Kick-off CMA's Marketing Week at the Globe & Mail Centre with CMA's President and CEO, Alison Simpson.
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[Virtual] CMA Marketing Week: Kick-off Event / CMA Connect Live
Kick-off CMA's Marketing Week at the Globe & Mail Centre with CMA's President and CEO, Alison Simpson.
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Montreal: How Quebec's Marketing Vision is Reshaping Global Influence, presented by Quantcast
, Montreal
Join us in Montreal as part of CMA’s Marketing Week to explore what makes Quebec’s marketing approach so compelling, and so exportable to the world.
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CMA Marketing Week: AI Visibility: Where Does Your Company Show Up in AI Answers?
Discover how AI-powered search is reshaping the way Canadian consumers find products, services, and brands.
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CMA Marketing Week: Thought Leadership Event | The Creative Autopsy: Learning from What Didn’t Land
Join us during Marketing Week for an interactive discussion with members of the CMA’s thought leadership Councils.
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[In-Person] CMA Marketing Week: CMAfutureproof, presented by LG2 - (SOLD OUT)
, Toronto
This year's CMAfutureproof explores what actually works when everything else is just adding to the chaos.
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[Virtual] CMA Marketing Week: CMAfutureproof, presented by LG2
CMAfutureproof presented by LG2: Signal Through the Noise - How Marketers Win in the Age of Infinite Choice.
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CMA Marketing Week: Vancouver: Global Brand, Local Soul
, Vancouver
Join CMA in Vancouver to learn how brands that are unmistakably B.C. become internationally unforgettable.
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CMA Marketing Week: Beyond SEO: How AI is Rewriting the Rules of Brand Discovery
Discover how AI-powered search is reshaping the way Canadian consumers find products, services, and brands.
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CMA Marketing Week: The State of Social Content and Commerce in Canada
Join members of CMA's Social Content and Commerce Committee as they share what's top of mind for Canadian marketers navigating creator partnerships, platform changes, and emerging social commerce trends.
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CMA Marketing Week: Why Most Marketing Teams Feel Stuck in 2nd Gear with AI... and How to Upshift
Join Ross McLean, Co-founder of Twenty44, shares real-world insights based on real data from working with real marketing teams across organizations to uncover why.
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CMA Marketing Week: Strategic Clarity in the Age of Infinite Noise
Join Patrick Boydell on how to build strategic clarity that cuts through the noise. You'll learn the foundational questions AI can't answer for you, the decision-making hierarchy that determines where AI actually belongs, and the one thing you must lock down before touching AI, or launching any campaign. Walk away with a framework you can apply Monday morning.
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Strategic AI Adoption for Small Marketing Teams - A Workflow-First Approach Series
Generative AI has become impossible to ignore in marketing, but most of the conversation around it is designed for enterprise teams with dedicated budgets, data infrastructure, and innovation departments. F
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Chartered Marketer Live Info Session
Discover the Pathways to the Chartered Marketer Designation! Discover how you can join marketing professionals across Canada who are setting the standard in marketing excellence.
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Lunch & Learn: When AI reads your emails first: Adapting CRM for the agentic era
Led by a member of the CMA’s AI Committee, this session decodes what’s changing in email clients, why it matters to your programs and how to adapt your strategy, content and measurement for dual human/AI readership.
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Building SMARTer Objectives in an AI Influenced Marketing Environment
Marketing leaders are under increasing pressure to demonstrate clear, measurable impact. At the same time, the environment in which those results are delivered has become significantly more complex.
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Unleashing Your Creativity with Proven Brainstorming Techniques
, Toronto
Prepare to wield your newfound knowledge and creativity to craft new ideas that captivates audiences, sparks imaginations, and drives results. Unlock the power of brainstorming in ways that redefine what’s possible in marketing innovation and strategy.
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CMAxDMI Live Info Session - May 28
Explore the power of globally recognized digital marketing certification through CMA × DMI courses. Join marketing professionals across Canada who are building in-demand digital skills and advancing their careers with industry-aligned training. This live info session is your opportunity to learn more about DMI programs and get your questions answered.
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Building Your AI Playbook: From Experimentation to Repeatable Marketing Workflows
This session is a continuation of Strategic AI Adoption for Small Marketing Teams, building on foundational concepts to help teams move from initial experimentation to more structured use of AI.
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CM Townhall - Agentic Customer Experience: Transforming Marketing Outcomes with AI Agents
Join fellow Chartered Marketers and CM Learners for an interactive conversation featuring Timothy R. Smith from Microsoft, designed exclusively for the CM community.
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CMA Café: Seriously Funny: Why Humour Is Your Sharpest Marketing Weapon Right Now
, Toronto
Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.
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[In-Person] CMA Fireside Chat: Personal Brand and Networking 101
, Toronto
Join fellow marketing professionals for an interactive conversation designed exclusively for our mentorship community.
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Marketing Leadership Essentials
Strengthen the leadership, strategic, and operational skills required to excel as a marketing leader. Learn how to design high-performing teams, manage agencies and budgets with confidence, build cross-functional alignment, and operate with a strong commercial and organizational lens to drive business impact.
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CMA Café: Personalization Without Regret: How CMOs Can Scale AI Driven Growth Without Breaking Trust
Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.
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Chartered Marketer Live Info Session
Discover the Pathways to the Chartered Marketer Designation! Discover how you can join marketing professionals across Canada who are setting the standard in marketing excellence.
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Strategic Marketing Analytics & Decision-Making
Modern marketing teams have access to vast amounts of data, yet many struggle to translate analytics into meaningful strategic decisions.
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[In Person] The Case For Canada, Toronto, presented by Dentsu
, Toronto
At the second annual Case for Canada, industry leaders will showcase how uniquely Canadian approaches—from Indigenous-inspired cultural marketing to immersive technologies—are redefining conscious commerce and setting a new global standard for creativity and ethical brand building.
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[VIRTUAL] The Case For Canada, Toronto, presented by Dentsu
At the second annual Case for Canada, industry leaders will showcase how uniquely Canadian approaches—from Indigenous-inspired cultural marketing to immersive technologies—are redefining conscious commerce and setting a new global standard for creativity and ethical brand building.
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Copywriting for Marketers
Advance your copywriting skills and learn how to craft compelling content.
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CMA Fireside Chat: Job Search Resources and Strategies
Join fellow marketing professionals for an interactive conversation designed exclusively for our mentorship community.
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CM Townhall - B2B Marketing: What Most Marketers Get Wrong - and How to Fix It
Join fellow Chartered Marketers and CM Learners for an interactive conversation designed exclusively for the CM community. To register, please enter your provided access code.
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Digital Marketing Strategy Summer 2026
The Digital Marketing Strategy course is an 11-week long program, designed for marketing professionals, managers, directors and leaders, as well as small business owners and entrepreneurs.
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Digital Analytics Summer 2026
Digital Analytics is an 11-week online course designed to help marketers become more data-savvy, not data scientists.
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Chartered Marketer Live Info Session
Discover the Pathways to the Chartered Marketer Designation! Discover how you can join marketing professionals across Canada who are setting the standard in marketing excellence.
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The Marketing Department of One: Strategy, Execution & AI for Solo Marketers - Part 1
This program is designed for solo marketers and very small marketing teams (1–3 people) responsible for planning, executing, and delivering results without the structure of a larger department.
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CM Townhall - Building your Brand's Story
Join fellow Chartered Marketers and CM Learners for an interactive conversation designed exclusively for the CM community. To register, please enter your provided access code.
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Strategic Marketing Development & Growth Alignment
In today’s complex marketing environment, organizations are expected to balance long-term brand development with measurable business growth.
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The Hidden Drivers of Consumer Choice: Applying Behavioural Science to Modern Marketing
Marketing strategies are often built on an assumption that consumers make rational, considered decisions. In reality, decades of behavioural research show that most choices are shaped by cognitive shortcuts, emotional responses, and subtle contextual influences.
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CMA Summer Social Event in partnership with SMCC
, Toronto
Join us for The Summer Social Event, presented by CMA and SMCC hosted in Toronto. We know marketers love to network, so we are bringing you a chance to connect with industry professionals during this exciting event of the summer.
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The Marketing Department of One: Strategy, Execution & AI for Solo Marketers - Part 2
This program is designed for solo marketers and very small marketing teams (1–3 people) responsible for planning, executing, and delivering results without the structure of a larger department.
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B2B Marketing Fundamentals
Business-to-business (B2B) marketing brings unique challenges: longer decision cycles, multiple stakeholders, higher expectations for demonstrating value, and a greater need for alignment between marketing and sales.
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AI-Powered SEO and Generative Engine Optimization
This highly practical, interactive session focuses on SEO for AI and GEO (Generative Engine Optimization)—the discipline of shaping the signals AI systems use to understand entities (brands/people/products), evaluate credibility, and choose sources.
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CM Townhall - An Introduction to the Little-Known World of Agri marketing
Join fellow Chartered Marketers and CM Learners for an interactive conversation designed exclusively for the CM community.
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From Execution to Enterprise Leadership: THE DIRECTOR SHIFT
Stepping into a Marketing Director role requires more than delivering great campaigns it demands a fundamental shift in how you think, lead, and drive impact.
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Marketing Planning Primer
, Toronto
Because the planning process is critical to the success of any marketing organization, the marketing plan is the most important document for guiding the team and allocating resources to achieve the business goals of the organization.
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CMA Sport & Event Marketing Forum: The Currency of Culture
, Toronto
Join CMA for the Sport and Event Marketing Forum, a timely conversation on how brands win through sponsorship, live experiences and cultural moments. Featuring guest presenters from the Toronto Tempo and a panel on the future of live experiences.
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The Self-Aware Marketer: Understanding Your Triggers
A key part of self-awareness is recognizing your triggers: the situations, behaviours, or interactions that create strong emotional reactions.
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AI Team Leadership, Risk and Applied Literacy for Marketing Managers
AI has collapsed the timeline of execution. Where a task once took days, it ships the next morning. Where output was once manageable, teams are producing more than most managers can meaningfully review, govern, or guide.
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Marketing Planning Primer
Crafting a successful marketing plan is both an art and a science.Because the planning process is critical to the success of any marketing organization, the marketing plan is the most important document for guiding the team and allocating resources to achieve the business goals of the organization.
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Mindset & Motivation in Your Job Search
We’re excited to invite you to our upcoming 1-hour webinar, to help you maintain momentum and motivation during your job search.
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Project Management for Marketers
This training provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks.
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The Strategic Storyteller: Turning Information into Transformative Insight with AI
This session explores how marketers can move beyond reporting toward decision-ready intelligence by combining AI literacy with strong human judgment and narrative skill.
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Navigating Your First Marketing Role
Navigating your first marketing role requires more than understanding marketing fundamentals—it requires knowing how marketing operates within a business, collaborates across teams, and drives measurable results.
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Chartered Marketer Instructor-Guided Courses – Fall 2026
The Chartered Marketer (CM) Instructor-Guided format provides a structured, interactive learning experience for professionals who prefer scheduled deadlines and real-time engagement.
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AI Driven Storytelling
In today's rapidly evolving marketing landscape, integrating traditional storytelling frameworks with advanced AI tools is essential for crafting compelling narratives that resonate with audiences.
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The Emotionally Intelligent Marketer: Elevate Your Career and Drive Team Success
, Toronto
Equip yourself with the emotional intelligence skills to lead with confidence, enhance team dynamics, and elevate their overall performance. Whether they are a team lead or looking to step into leadership, Emotional Intelligence is the game-changing skill set that will drive their success.
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CM + CEO Luncheon
, Toronto
Join CMA’s CEO and your fellow Chartered Marketer colleagues for lunch and an engaging conversation about where marketing is headed next.
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Beyond the Campaign: Flexing Your Brand’s Long-Term Muscle
In an era of rapid digital shifts and short-term performance pressure, the ability to build and maintain a "brand muscle" is critical for gaining competitive advantage.
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CM + CEO Chat
Join CMA’s CEO and your talented Chartered Marketer (CM) colleagues a stimulating conversation about the future of marketing.
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Copywriting for Marketers
Advance your copywriting skills and learn how to craft compelling content.
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Sustainability Marketing
Sustainability has moved from a niche topic to a growing business priority, shaping how organizations operate, innovate, and communicate with their stakeholders.
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Digital Marketing Strategy Fall 2026
The Digital Marketing Strategy course is a 10-week long program, designed for marketing professionals, managers, directors and leaders, as well as small business owners and entrepreneurs.
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Digital Analytics Fall 2026
From generating hypotheses to developing insights, learn how to use data to improve your campaigns
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Beyond the Primer
Gain the practical skills and tools to confidently build a strategic marketing plan that drives business results. This session builds on the Marketing Planning Primer and provides a deeper dive into using a strategic planning template to structure and guide your marketing approach.
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Winning Value in Canadian Retail: Discount & Private Label
Canadian CPG has moved from inflation shock to an era of selective, value-filtered, trust-sensitive growth.
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Go-to-Market Strategy From Product Idea to Market Launch
This Lunch & Learn provides an introduction to the fundamentals of go-to-market (GTM) strategy, helping marketers better understand how successful products move from concept to launch.
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Navigating Your First Marketing Role
Navigating your first marketing role can feel overwhelming, but it doesn’t need to be.
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Sustainability, AI, and the Balance Between Doing Good and Telling the Truth
Learn how to craft real, impactful Sustainability stories for your brand while dodging greenwashing and inspiring action.
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Bold Moves How to Stand Out and Start Strong in a Marketing Career
This session helps students and early-career marketers understand how to take intentional steps toward building a successful marketing career.
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Content Marketing
Content Marketing answers your audience’s questions, helps you build trust, develops long-term relationships, and improves conversions while generating leads. Is there anything it can’t do? There has never been a better time to invest – learn how to develop and execute a powerful content marketing strategy.
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How to Network Like a Top Marketer
This session provides practical strategies for starting meaningful conversations, creating genuine connections, and following up effectively to grow a stronger professional network.
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Brand Positioning Journey: Diagnostics
Dare say ‘brand’ may be one of the most frequently used yet oft misunderstood concepts in the business world today; especially outside the walls of marketing.
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AI Driven Storytelling for Marketers
Transform your marketing approach by mastering AI-driven storytelling, blending timeless frameworks with cutting-edge AI to create narratives that captivate and engage your audience.
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Brand Positioning Journey: Targeting & Positioning
Dare say ‘brand’ may be one of the most frequently used yet oft misunderstood concepts in the business world today; especially outside the walls of marketing.
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Building Presentations that Persuade: Harnessing the Power of Storytelling
Building a great presentation has nothing to do with knowing your way around Powerpoint or Google Slides or Keynote.
-
Project Management for Marketers
This training provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks.
-
The Emotionally Intelligent Marketer: Elevate Your Career and Drive Team Success
, Toronto
Equip yourself with the emotional intelligence skills to lead with confidence, enhance team dynamics, and elevate their overall performance. Whether they are a team lead or looking to step into leadership, Emotional Intelligence is the game-changing skill set that will drive their success.
-
Influencer Marketing: Strategies for Authentic Partnerships
Influencer Marketing has experienced staggering growth over the past five years. Learn how to develop an impactful Influencer Marketing Strategy, along with some tips and tricks to get the most out of each post.
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Paid Acquisition for 2027 and Beyond
In this hands-on session, you will learn which channels are working for you (organic, paid, social, referral, email, etc.), which aren't, and how to make educated decisions around where to allocate your budget.
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Demystifying AI
This practical, hands-on course shows you exactly how AI can help you create more persuasive content, generate fresh ideas when you're stuck, and handle routine tasks so you can focus on what truly matters.
